Confirmed news of Accor brand shake up, new IBIS brands, new name for A-Club
Aug 5, 2011, 1:19 am
#1
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Confirmed news of Accor brand shake up, new IBIS brands, new name for A-Club
On Travel Weekly:
I wonder what this entails. There have been a number of brand changes recently, the move of Sofitel clearly into the luxury market and the introduction of the So and Legend sub brands. The introduction of all seasons and adagio at the lower end, the rebranding of Suitehotels to Novotel Suites.
What Accor do not have is a quality design and lifestyle led hotel brand, similar to IHG's Indigo, Hyatt's Andaz, Starwood's Aloft or Hilton's short-lived Denizen.
It strikes me as odd that the article mentions the Ibis King Street Wharf. Not a brand I could imagine being hip, no matter how much branding you throw at it.
Accor set for brand twist
Accor is preparing to unveil a major repositioning — understood to involve a number of brands — as the hotel chain seeks a new style of “next generation” property, Travel Today has learned.
Details are being kept under wraps but the company is thought to be about two months from a global launch of what is thought to be a twist on its existing portfolio.
Michael Issenberg, chairman and chief executive of Accor Asia Pacific, confirmed a plan was on the table but declined to comment further......
Accor is preparing to unveil a major repositioning — understood to involve a number of brands — as the hotel chain seeks a new style of “next generation” property, Travel Today has learned.
Details are being kept under wraps but the company is thought to be about two months from a global launch of what is thought to be a twist on its existing portfolio.
Michael Issenberg, chairman and chief executive of Accor Asia Pacific, confirmed a plan was on the table but declined to comment further......
What Accor do not have is a quality design and lifestyle led hotel brand, similar to IHG's Indigo, Hyatt's Andaz, Starwood's Aloft or Hilton's short-lived Denizen.
It strikes me as odd that the article mentions the Ibis King Street Wharf. Not a brand I could imagine being hip, no matter how much branding you throw at it.
Aug 5, 2011, 1:58 pm
#2
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I would be curious to know what will happen. IMO, they have too much brands now. It's becoming confusing, even for the "Accor experts" we are on this forum
Aug 5, 2011, 4:14 pm
#3
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I'd agree, it would have to be something completely different to make sense, and maybe consolidating at the very minimum Novotel and Novotel Suites into one.
Aug 6, 2011, 4:09 am
#4
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+1. In addition to consolidating Novotel Suites and Novotel, they should really do something about the Mercure and Grand Mercure brand. Grand Mercure isn't exactly much grander IMHO.
Aug 6, 2011, 3:33 pm
#5
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KSW?
DO I assume by Ibis King ST Wharf you are referring to Sydney, NSW, Aus?
I'd agree that might take some creative "re-inventing"
I'd agree that might take some creative "re-inventing"
Aug 6, 2011, 4:06 pm
#6
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I second Goldorak that Accor has too many brands.
Four levels (Luxury, Comfort, Economy, Basic) would be enough and easier to understand.
I would keep only one main brand name for each level, for instance :
- Sofitel
- Novotel, Novotel Suites, Novotel Gallery, Novotel Mercure
- Ibis, Ibis 4 Seasons
- Etap, Etap F1
Four levels (Luxury, Comfort, Economy, Basic) would be enough and easier to understand.
I would keep only one main brand name for each level, for instance :
- Sofitel
- Novotel, Novotel Suites, Novotel Gallery, Novotel Mercure
- Ibis, Ibis 4 Seasons
- Etap, Etap F1
Aug 7, 2011, 4:34 am
#7
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Not that Accor is alone is this brand diversity:
IGH have seven brands: Intercontinental, Crown Plaza, Indigo, Holiday Inn, Holiday Inn Express, Staybridge and Candlewood Suites.
Hilton have a staggering ten brands: Waldorf Astoria, Conrad, Hilton, Doubletree, Embassy Suites, Garden Inn, Hampton, Homewood Suites, Home2 and Hilton Grand Vacations.
Starwood have nine brands: Sheraton, Westin, Le Meridien, W Hotels, Luxury Collection, St. Regis, Four Points, aloft and element.
IGH have seven brands: Intercontinental, Crown Plaza, Indigo, Holiday Inn, Holiday Inn Express, Staybridge and Candlewood Suites.
Hilton have a staggering ten brands: Waldorf Astoria, Conrad, Hilton, Doubletree, Embassy Suites, Garden Inn, Hampton, Homewood Suites, Home2 and Hilton Grand Vacations.
Starwood have nine brands: Sheraton, Westin, Le Meridien, W Hotels, Luxury Collection, St. Regis, Four Points, aloft and element.
Aug 9, 2011, 8:16 pm
#9
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Maybe the Sofitel So should be rebrandede to fit into this category. Or MGallery maybe?
Last edited by RJ77; Aug 9, 2011 at 8:33 pm
Sep 12, 2011, 2:04 am
#10
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I second Goldorak that Accor has too many brands.
Four levels (Luxury, Comfort, Economy, Basic) would be enough and easier to understand.
I would keep only one main brand name for each level, for instance :
- Sofitel
- Novotel, Novotel Suites, Novotel Gallery, Novotel Mercure
- Ibis, Ibis 4 Seasons
- Etap, Etap F1
Four levels (Luxury, Comfort, Economy, Basic) would be enough and easier to understand.
I would keep only one main brand name for each level, for instance :
- Sofitel
- Novotel, Novotel Suites, Novotel Gallery, Novotel Mercure
- Ibis, Ibis 4 Seasons
- Etap, Etap F1
- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels
These hotels would become a new logo, with a different color for each of these three types (red, green and blue).
http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
Sep 12, 2011, 4:26 am
#11
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The french newspaper Le Figaro announced today 9/12/2011 that Accor's CEO Dennis Hennequin decided to rebrand all economy hotels as IBIS hotels :
- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels
These hotels would become a new logo, with a different color for each of these three types (red, green and blue).
http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels
These hotels would become a new logo, with a different color for each of these three types (red, green and blue).
http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
Sep 12, 2011, 1:42 pm
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Sep 12, 2011, 2:58 pm
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The french newspaper Le Figaro announced today 9/12/2011 that Accor's CEO Dennis Hennequin decided to rebrand all economy hotels as IBIS hotels :
- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels
These hotels would become a new logo, with a different color for each of these three types (red, green and blue).
http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels
These hotels would become a new logo, with a different color for each of these three types (red, green and blue).
http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
Sep 13, 2011, 5:06 am
#15
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mmm... I would see Etap hotels as much more similar to F1 than Ibis.