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Thread: Confirmed news of Accor brand shake up, new IBIS brands, new name for A-Club
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Old Sep 12, 2011 | 4:26 am
  #11  
Goldorak
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Originally Posted by ahrz
The french newspaper Le Figaro announced today 9/12/2011 that Accor's CEO Dennis Hennequin decided to rebrand all economy hotels as IBIS hotels :

- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels

These hotels would become a new logo, with a different color for each of these three types (red, green and blue).

http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
This makes a lot of sense
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