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Thread: Confirmed news of Accor brand shake up, new IBIS brands, new name for A-Club
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Old Sep 12, 2011 | 2:04 am
  #10  
ahrz
 
Join Date: Dec 2000
Location: CDG, FRA
Posts: 1,600
Originally Posted by ahrz
I second Goldorak that Accor has too many brands.

Four levels (Luxury, Comfort, Economy, Basic) would be enough and easier to understand.

I would keep only one main brand name for each level, for instance :

- Sofitel
- Novotel, Novotel Suites, Novotel Gallery, Novotel Mercure
- Ibis, Ibis 4 Seasons
- Etap, Etap F1
The french newspaper Le Figaro announced today 9/12/2011 that Accor's CEO Dennis Hennequin decided to rebrand all economy hotels as IBIS hotels :

- IBIS for classic Ibis hotels
- IBIS STYLES for former All Seasons hotels
- IBIS BUDGET for former Etap Hotels

These hotels would become a new logo, with a different color for each of these three types (red, green and blue).

http://www.lefigaro.fr/societes/2011...t-sur-ibis.php
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