StuckInYYZ

I think you misunderstand. That's still basing it on price.

Value is seeing that adding 2 pieces of luggage will cost an additional $70 to get them onboard... But for a legacy airline... $80 will get you the luggage and a more comfortable seat... Better value proposition...

StuckInYYZ

Perceived value... People often have a set idea of what to expect from an airline (especially legacy)... What most people tend to forget is that if you chop the price, something has to go with it...

If people go into the flight with the expectation of I am just using this like a bus to get from A to B, they would be much happier. But more often than not, they are expecting the costs to go down, but for them to maintain a concept that came out of the 40s and 50s where you were served lobster and caviar... But they are getting a burger and fries.

​That's why they gripe...

mmff

I didn't misunderstand. You need to accept that many (most?) people value the better seat in your example at less than 10 USD.

Proudelitist

Remember that on Norwegian's long hauls, you can swipe your credit card in the IFE and order whatever you want, whenever you want (except for during take off and landing). Other than that, yeah, the meals on Norwegian are utterly disgusting, and the subcontracted cabin crews don't give a crap about anything.

Buy cheap, get cheap.

gobluetwo

Pretty much, with a slight spin. Don't forget this OTHER thread posted by the OP:
http://www.flyertalk.com/forum/briti...ging-food.html

And another...
http://www.flyertalk.com/forum/other...rth-price.html

I suspect the answer is the same in all four threads - lower costs, preserve/improve margins.

a330boston

Believe it or not, I actually LIKE airplane food. I'd say it definitely beats Dunkin Donuts and Starbucks

StuckInYYZ

If you're basing this on LCC and back of the bus food, I don't think I could differentiate between the two. Experimenting with bringing my on preferences or what I could find at the airport... Not much better, but a little better...

I will say this much... Fast food burgers from any of the chains never do well 3 hours into a flight...

Annalisa12

Nothing is free. Its always included in the price of something.

If you're paying less for an airfare of course the food will be different.

weero

That sounds outlandishly construed. None of us have been around then. Just 12 years ago offerings were much better and prices were much lower. People didn't forget that they paid thousands of dollars for a domestic flight during WWII ... they recall the $200 flight to Europe that included free luggage, booze, hot food, and a normal size seat.

StuckInYYZ

Maybe by a little bit, but not by much. You look at all the pictures on the airline sights and they don't show cafeteria food. They show plated meals with smiles from the FA and other flyers. But then once on the plane, they see the tin takeaway style food served by (often grumpy) FAs. That which is often over/under cooked or cold and tasteless.

Yes, it's marketing spiel, but it's not what was being presented. Even the BoB stuff often does not look like what is shown in the brochures. It's closer. But not quite and often at inflated prices.

I'd rather buy something from the airport (or even better/possible, before the airport). I'm not saying the food is inedible, but you're not getting what you were sold as it were.

pinniped

I almost never see food in airline marketing/advertising. If I see it at all, it's long-haul J/F and I would hope that it's at least *somewhat* realistic...as much as any restaurant ad is anyway.

I would hope Norwegian isn't building ad campaigns around their food, which from reading here and elsewhere is apparently quite crappy.

YVR Cockroach

Economies of scale of mass/bulk catering may give you better food overall than BoB.

YVR Cockroach

Not these days but in the past. Even in the '80s, AS prided itself on its food offerings.

Not only that but hideously expensive too? I'm complaining about the price of D7's meals ex. Japan (~USD 14-15) and was informed that Norwegian charges 3x as much.

pinniped

YX (Midwest Express) did that too. Real china, wine poured from full bottles, etc. Emphasis on pretty good food, and it was indeed part of their marketing.

Modestly successful through the 90's by flying niche routes without competition. ex-MCI, they were at various points our only SEA, SAT, SNA, BOS, and MKE options - and those are just the routes I remember because I flew them. Seats and service on par with a major carrier's narrowbody F throughout the cabin, with a price that generally felt like "medium-to-high Y" (in an era when discounted F was rare).

Post-9/11, they struggled. They tried jumping into competitive/leisure markets with traditional Y seating and service. Eventually they were swallowed by Frontier and none of the routes I remember so fondly are still operated by them (except maybe MKE?).