Originally Posted by
lhrsfo
And some of their utility functions are strange. It seems that people are willing to pay more for unhealthy food to carry on board than pay somewhat less more for their ticket and be given somewhat less unhealthy food onboard. At least that's the lesson we get from BA's removal of complimentary onboard drinks and food.
Perceived value... People often have a set idea of what to expect from an airline (especially legacy)... What most people tend to forget is that if you chop the price, something has to go with it...
If people go into the flight with the expectation of I am just using this like a bus to get from A to B, they would be much happier. But more often than not, they are expecting the costs to go down, but for them to maintain a concept that came out of the 40s and 50s where you were served lobster and caviar... But they are getting a burger and fries.
That's why they gripe...