FlyerTalk Forums - View Single Post - Why do LCC's give so little food that is PAID for by the passengers.
Old Jul 19, 2017 | 8:43 am
  #16  
StuckInYYZ
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Join Date: Jan 2015
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Originally Posted by mmff
They already do. However, different people have different utility functions and most passengers will choose the option that saves them 2 USD on a TATL even if they rant for 1-2 days after each of those flights. This race to the bottom is not exactly new and it would have long reverted back to the old model if most passengers did not value it.
I think you misunderstand. That's still basing it on price.

Value is seeing that adding 2 pieces of luggage will cost an additional $70 to get them onboard... But for a legacy airline... $80 will get you the luggage and a more comfortable seat... Better value proposition...
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