New Shorthaul catering
#1
Original Poster
Join Date: Oct 2013
Location: BMA
Programs: SAS Eurobonus Gold Card
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New Shorthaul catering
SAS has launched new shorthaul catering concept - The Cube.
Has any one had this yet?
https://scandinaviantraveler.com/en/...nce#newkitchen
The PR stuff mentions warm side dishes. Anyone know what this will be?
Will be interesting to see the new food. I've had enough of the SAS Plus box.
Has any one had this yet?
https://scandinaviantraveler.com/en/...nce#newkitchen
The PR stuff mentions warm side dishes. Anyone know what this will be?
Will be interesting to see the new food. I've had enough of the SAS Plus box.
#2
Join Date: Sep 2005
Posts: 1,777
From what I saw in pictures from the press event, it looked like a new cube box with very similar content to today. Smoked/gravad lax, roast beef, potatoes, salad, horseraddish cream etc. I hope the contents will be new and changed, let´s see.
The box will apparently still be a cold meal, so not sure what hot sides actually mean.
Sorry for being sceptical, but shorthaul food has been a continous disaster since business class was abolished.
The box will apparently still be a cold meal, so not sure what hot sides actually mean.
Sorry for being sceptical, but shorthaul food has been a continous disaster since business class was abolished.
#5
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Looking at the size of the cube in those pictures, it could seem that they are making the serving even smaller than it already is.
I can't actually recall a short haul food annoucement to be good news... It never got better in connection with a big announcement. Butu let's not abandon all hope....
I can't actually recall a short haul food annoucement to be good news... It never got better in connection with a big announcement. Butu let's not abandon all hope....
#6
Join Date: Aug 2007
Location: CPH
Programs: EBG, M&M SEN, FB Gold
Posts: 507
I participated at the launch and made this little simple unboxing video of 4 of the meals.
See it here on
.
The taste was good and as you can build it up with extras then you will be able to get your stomach full. I did taste all 5 of the first versions.
Some key observations from the "first tracks":
- Prepared so you do not need a knife
- You can eat with one hand
- The "Cube" is having dressing/sauce in small bags so the product itself do not getting "wet"
- Quality is good and great taste
- The new chocolates are really good (hand made)
- There should be over 70 variants in the planning - season based
See it here on
The taste was good and as you can build it up with extras then you will be able to get your stomach full. I did taste all 5 of the first versions.
Some key observations from the "first tracks":
- Prepared so you do not need a knife
- You can eat with one hand
- The "Cube" is having dressing/sauce in small bags so the product itself do not getting "wet"
- Quality is good and great taste
- The new chocolates are really good (hand made)
- There should be over 70 variants in the planning - season based
Last edited by herro; May 25, 2017 at 1:27 am
#7
Join Date: Aug 2007
Location: CPH
Programs: EBG, M&M SEN, FB Gold
Posts: 507
[QUOTE=citiflyerUK;28353771
The PR stuff mentions warm side dishes. Anyone know what this will be?
[/QUOTE]
One example of the warm side dish are the warm bread. Variations like with spices or tomato bread.
[QUOTE=citiflyerUK;28353771
Will be interesting to see the new food. I've had enough of the SAS Plus box.[/QUOTE]
Look at the video above for the unboxing of the meals. They are quite similar as those today but there will be more variations and season based. So do not expect a total change of the meals.
The PR stuff mentions warm side dishes. Anyone know what this will be?
[/QUOTE]
One example of the warm side dish are the warm bread. Variations like with spices or tomato bread.
[QUOTE=citiflyerUK;28353771
Will be interesting to see the new food. I've had enough of the SAS Plus box.[/QUOTE]
Look at the video above for the unboxing of the meals. They are quite similar as those today but there will be more variations and season based. So do not expect a total change of the meals.
#8
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Join Date: Jul 2011
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I participated at the launch and made this little simple unboxing video of 4 of the meals.
See it here on Youtube.
The taste was good and as you can build it up with extras then you will be able to get your stomach full. I did taste all 5 of the first versions.
Some key observations from the "first tracks":
- Prepared so you do not need a knife
- You can eat with one hand
- The "Cube" is having dressing/sauce in small bags so the product itself do not getting "wet"
- Quality is good and great taste
- The new chocolates are really good (hand made)
- There should be over 70 variants in the planning - season based
See it here on Youtube.
The taste was good and as you can build it up with extras then you will be able to get your stomach full. I did taste all 5 of the first versions.
Some key observations from the "first tracks":
- Prepared so you do not need a knife
- You can eat with one hand
- The "Cube" is having dressing/sauce in small bags so the product itself do not getting "wet"
- Quality is good and great taste
- The new chocolates are really good (hand made)
- There should be over 70 variants in the planning - season based
It does kind of look like the first 3 are the replacement of the intra Nordic fresh bites, and the last one a bit bigger. The first three would seem very small to serve as a meal, even with bread. maybe a "meal"
#9
Join Date: Oct 2011
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Strengthening Scandinavian origins and finding inspiration in Scandinavian nature is at the heart of the new Food & Drink concept.
I don't need another reiteration of cold salmon, chewy white fish and black bread.
Less effort on the marketing slides and more on the edibility and quality of the food. I'm sure some 'marketing consultant' with oversized glasses that probably makes less than 5 flights a year whipped this up, but it is really not productive and has no positive tangible results for the company.
Spending 95% of my time on BA at the moment doesn't make me look forward to return to SAS food.
#10
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I stopped reading after that line. It shows that SAS has for the third time revamped their short-haul meal concept without listening to their passengers and 'again' tried to re-invent something that doesn't need re-inventing but copy-ing from successful competitors.
I don't need another reiteration of cold salmon, chewy white fish and black bread.
Less effort on the marketing slides and more on the edibility and quality of the food. I'm sure some 'marketing consultant' with oversized glasses that probably makes less than 5 flights a year whipped this up, but it is really not productive and has no positive tangible results for the company.
Spending 95% of my time on BA at the moment doesn't make me look forward to return to SAS food.
I don't need another reiteration of cold salmon, chewy white fish and black bread.
Less effort on the marketing slides and more on the edibility and quality of the food. I'm sure some 'marketing consultant' with oversized glasses that probably makes less than 5 flights a year whipped this up, but it is really not productive and has no positive tangible results for the company.
Spending 95% of my time on BA at the moment doesn't make me look forward to return to SAS food.
#11
Join Date: Jul 2012
Programs: BA Gold (OWE), SAS Diamond (*G)
Posts: 584
Apart from being served on porcelain and the longer flights (not CPH nor TXL length), the Club Europe catering on BA is not a step up from the current Plus offering. Quality wise no difference,the plating does maybe look better. BA would not be my benchmark for European catering, and SK should preferably not copy anything from them.
#12
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But like for like, so scheduled for around 2 hours in business class, I would favour Austrian, Swiss (though it has been a while so I may not have the newest info), and I would put Lufthansa ahead of BA.
Turkish wins clearly, but their general cost structure and most stage lengths makes it a not direct comparison when we discuss what SK can/should copy.
#14
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#15
Join Date: Oct 2011
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Posts: 2,827
BA catering to ARN hasn't let me disappointed, I won't claim its great cuisine but it is considerably more satisfactory than SK. There is a difference between being better than something and being the best.
In Europe, I find IB and OS to have the best food which can be copy pasted and provide instant satisfaction with more travellers than the legacy box concept.
My point was though that SK has yet again taken the same concept and only updated the marketing slides and the packaging instead of the contents. I don't like getting my hopes up with a newly advertised catering concept which is just as terrible as the previous.
In Europe, I find IB and OS to have the best food which can be copy pasted and provide instant satisfaction with more travellers than the legacy box concept.
My point was though that SK has yet again taken the same concept and only updated the marketing slides and the packaging instead of the contents. I don't like getting my hopes up with a newly advertised catering concept which is just as terrible as the previous.