Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Delta and new DL.com Profiles A Lot About You
#91
Join Date: Jan 2011
Location: DFW...at the moment
Programs: AA EXP, SPG Plat, Hyatt Diamond, HH gold
Posts: 609
The custValSeg makes sense to me, and I can understand why I am only a "2" (>50% of my MQM last year were on partners) while a PM family member is "11" (probably quintuple my spending on DL). Funny that my FO mother is a "1", when I spent many times as much on DL last year and she doesn't have an Amex.
That mindset code will drive me crazy until somebody cracks it.
That mindset code will drive me crazy until somebody cracks it.
#92
Join Date: Sep 2007
Location: SJC/SFO
Programs: DL DM MM (fmr NW Plat), BA GGL/CCR, Aegean Gold, WorldClubs Life, SPG Plat, Hyatt Plat, HHonors Dmnd
Posts: 1,409
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code
http://www.experian.com/assets/marke...mosaic-usa.pdf
http://www.experian.com/assets/marke...mosaic-usa.pdf
#94
Join Date: Sep 2007
Location: SJC/SFO
Programs: DL DM MM (fmr NW Plat), BA GGL/CCR, Aegean Gold, WorldClubs Life, SPG Plat, Hyatt Plat, HHonors Dmnd
Posts: 1,409
Nevermind, apparently it's been updated. Here's an up to date list.
http://www.experian.com/assets/marke...c-brochure.pdf
O54 is "striving single scene". hah, damn, they do know too much about me. I will fix the single part hopefully...
http://www.experian.com/assets/marke...c-brochure.pdf
O54 is "striving single scene". hah, damn, they do know too much about me. I will fix the single part hopefully...
#95
Join Date: Feb 2008
Location: CMH
Programs: Delta Gold Medallion
Posts: 628
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code
http://www.experian.com/assets/marke...mosaic-usa.pdf
http://www.experian.com/assets/marke...mosaic-usa.pdf
#96
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,273
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code
http://www.experian.com/assets/marke...mosaic-usa.pdf
http://www.experian.com/assets/marke...mosaic-usa.pdf
#97
FlyerTalk Evangelist & Ambassador: China
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,423
#99
Join Date: Feb 2011
Programs: UA 1K, Delta Plat
Posts: 92
Now I'm getting very curious. The Mosaic program is run by Experian, and I believe that under the Fair Credit Reporting Act, I should be entitled to get a copy of the data the have on me (I've gotten a similar disclosure from LexisNexis in the past). But I don't see anywhere to do that on the Experian website. Am I barking up the wrong tree?
My guess is that if one were to opt out of affiliate sharing with Amex, Delta would not be able to get most of the financial information. Has anyone done this? Is the Mosaic field empty?
#100
FlyerTalk Evangelist & Ambassador: China
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,423
#101
Join Date: Apr 2001
Location: Indianapolis, IN USA
Posts: 2,066
So its 112a EST on a Thursday night / Friday morning in Atlanta.
Any thoughts on if anyone from delta.com IT staff have been alerted to this thread (94 replies in 2 hours) yet?
What's Delta's response? Someone from delta.com going to have a conference call 01/25/13 at 800a to discuss this??
This morning (Friday) - does this website ( https://www.delta.com/databroker/bcdata.action ) suddenly get disabled / removed from delta.com?
I also see some twitter messages have already been sent on this topic.
I bet its going to be an interesting Friday morning at the delta.com office!
Any thoughts on if anyone from delta.com IT staff have been alerted to this thread (94 replies in 2 hours) yet?
What's Delta's response? Someone from delta.com going to have a conference call 01/25/13 at 800a to discuss this??
This morning (Friday) - does this website ( https://www.delta.com/databroker/bcdata.action ) suddenly get disabled / removed from delta.com?
I also see some twitter messages have already been sent on this topic.
I bet its going to be an interesting Friday morning at the delta.com office!
#102
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,413
#105
Join Date: Jan 2011
Location: DFW...at the moment
Programs: AA EXP, SPG Plat, Hyatt Diamond, HH gold
Posts: 609
GT - I live overseas and fly mostly TPAC. Global Traveler? Gin and Tonic drinker?
SS - ??
FL - They've apparantly identified my mom as a future Florida bluehair
DW - ??
IN - ??
SS - ??
FL - They've apparantly identified my mom as a future Florida bluehair
DW - ??
IN - ??