Cathay Pacific campaign: #lifewelltravelled
Jan 18, 2015, 10:27 am
#1
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Cathay Pacific campaign: #lifewelltravelled
Jan 18, 2015, 10:29 am
#2
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I guess anything right now is better than the current stupid branding of 'People: They make an airline' title..
But notice that there are three brands...with three races..
1. Asian (UK: Oriental) woman
2. White Man
3. Asian (UK: Oriental) Man + White Woman
Now to really be diversify, and to broaden the mind.. they just need a coloured person and maybe a same sex couple?
4. Hispanic Man + Coloured Man , Asian (UK: Oriental) Woman + Indian (UK: Asian) Woman
Naw, that's just wishful thinking...
But notice that there are three brands...with three races..
1. Asian (UK: Oriental) woman
2. White Man
3. Asian (UK: Oriental) Man + White Woman
Now to really be diversify, and to broaden the mind.. they just need a coloured person and maybe a same sex couple?
4. Hispanic Man + Coloured Man , Asian (UK: Oriental) Woman + Indian (UK: Asian) Woman
Naw, that's just wishful thinking...
Last edited by Guy Betsy; Jan 19, 2015 at 7:20 am Reason: Changed Arabic for Indian
Jan 18, 2015, 10:57 am
#3
Join Date: May 2009
Posts: 6,978
So CX will kick-off Life Well Travelled by:
1) cutting catering quality across the board
2) reduce benefits for people who they considered "cheapos" that only buys "cheapo" tickets
3) so far has done nothing to change the overall downhill decline in onboard service quality.
I guess it's still better than People: They Make an Airline....
1) cutting catering quality across the board
2) reduce benefits for people who they considered "cheapos" that only buys "cheapo" tickets
3) so far has done nothing to change the overall downhill decline in onboard service quality.
I guess it's still better than People: They Make an Airline....
Jan 18, 2015, 6:45 pm
#6
Join Date: Mar 2010
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this ad campaign seems to be an extension of the 'people: they make an airline' theme rather than replacement.
the last campaign purely focused on its staff members (which made me wonder - did staff fill planes or did passengers do?). this one filled that gap by having frequent flyers and other passengers portrayed.
to truly show it as a well-established and people-focused airline, i would expect more diversity that what are portrayed. having a physically-challenged frequent flyer to speak for them, for example, would be a really strong point.
the last campaign purely focused on its staff members (which made me wonder - did staff fill planes or did passengers do?). this one filled that gap by having frequent flyers and other passengers portrayed.
to truly show it as a well-established and people-focused airline, i would expect more diversity that what are portrayed. having a physically-challenged frequent flyer to speak for them, for example, would be a really strong point.
Jan 18, 2015, 7:09 pm
#7
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#lifewelltravelled has the same potential to go belly up like #qantasluxury. Don't airlines ever learn?
Jan 18, 2015, 8:45 pm
#9
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Jan 19, 2015, 3:57 am
#11
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Just curious, why did CX put the GM of Revenue Management on the site? Is she the person we have to blame for blackouts (finally we have a photo of someone to take to 鵝頸橋...)?
Jan 19, 2015, 4:14 am
#12
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Jan 19, 2015, 4:42 am
#13
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I guess anything right now is better than the current stupid branding of 'People: They make an airline' title..
But notice that there are three brands...with three races..
1. Asian woman
2. White Man
3. Asian Man + White Woman
Now to really be diversify, and to broaden the mind.. they just need a coloured person and maybe a same sex couple?
4. Hispanic Man + Coloured Man , Asian Woman + Arabic Woman
Naw, that's just wishful thinking...
But notice that there are three brands...with three races..
1. Asian woman
2. White Man
3. Asian Man + White Woman
Now to really be diversify, and to broaden the mind.. they just need a coloured person and maybe a same sex couple?
4. Hispanic Man + Coloured Man , Asian Woman + Arabic Woman
Naw, that's just wishful thinking...
Frankly, the mixed race couple is more diverse than anything QF has put in their marketing where all of 'ethnics' are in families with their own kind.
BTW, the Woman you describe above would be Arab not Arabic.
Jan 19, 2015, 7:18 am
#14
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