WestJet feeling the financial pain of COVID-19
#1
Original Poster
Join Date: Aug 2014
Location: YYC
Posts: 2,074
WestJet feeling the financial pain of COVID-19
https://calgaryherald.com/business/l...rs-bottom-line
WestJet Airlines has instituted a company-wide hiring freeze and is offering its employees voluntary buyout packages as COVID-19 takes a heavy toll on the company’s bottom line.
Spokeswoman Lauren Stewart confirmed in an email Wednesday that the airline is also reviewing its network with the aim of temporarily cutting routes and reducing network capacity by 12 per cent or more.
Spokeswoman Lauren Stewart confirmed in an email Wednesday that the airline is also reviewing its network with the aim of temporarily cutting routes and reducing network capacity by 12 per cent or more.
#2
Join Date: Oct 2015
Location: YVR TLS
Programs: Air France Flying Blue, Altitude SE-100k, AAdvantage, United Mileage Plus, WS rewards, BonVoy Titan
Posts: 912
No surprise there, all airlines are going to feel the hurt from this one. The problem though it's easier to reduce than to ramp up when things get back to normal. Pilot training being but one aspect.
#4
Join Date: May 2015
Location: Vancouver
Programs: Aeroplan, Mileage Plus, WestJet Gold, AMEX Plat
Posts: 2,026
The Globe is reporting the union is expecting over 50% of flight attendants being laid off. Not good at all.
https://www.theglobeandmail.com/busi...e-to-covid-19/
https://www.theglobeandmail.com/busi...e-to-covid-19/
#6
Join Date: Mar 2011
Location: Canada
Programs: Star Alliance G*, Marriott Bonvoy Titanium,
Posts: 3,585
what is WS strategy?
No, I don't think Onex is going bankrupt anytime soon! They have said they are in for the long run.
I am genuinely puzzled by WS strategy? Laying off 1/2 their FAs is pretty drastic, IMO. They have a lot of new aircraft (leased or owned?) Their public filings (Sedar) provided no forward looking insight? Moreover, I don't get their Swoop straegy either? WS seems to have entered an uber competitive market (Rouge, Flair to compete against themselves (check arrivals @ YMH and you will see what I mean!)
I am genuinely puzzled by WS strategy? Laying off 1/2 their FAs is pretty drastic, IMO. They have a lot of new aircraft (leased or owned?) Their public filings (Sedar) provided no forward looking insight? Moreover, I don't get their Swoop straegy either? WS seems to have entered an uber competitive market (Rouge, Flair to compete against themselves (check arrivals @ YMH and you will see what I mean!)
Last edited by Antonio8069; Mar 15, 2020 at 4:33 am Reason: typo
#7
Join Date: Dec 2008
Posts: 797
If you’re confused by WS’s strategy,, what’s your take on AC’s strategy?
There isn’t a sector of the business they don’t play in, with airplanes ranging in size from 37 seats to 500 seats.
You’ll see massive capacity reductions at all airlines in the coming days. No one has the resources to be able to withstand this for any significant length of time.
Delta are the 800lb gorilla in the business today and look what they’re doing to get an idea of what’s coming down the turnpike at warp factor 9.
There isn’t a sector of the business they don’t play in, with airplanes ranging in size from 37 seats to 500 seats.
You’ll see massive capacity reductions at all airlines in the coming days. No one has the resources to be able to withstand this for any significant length of time.
Delta are the 800lb gorilla in the business today and look what they’re doing to get an idea of what’s coming down the turnpike at warp factor 9.
#8
Join Date: Dec 2010
Posts: 125
No, I don't think Onex is going bankrupt anytime soon! They have said they are in for the long run.
I am genuinely puzzled by WS strategy? Laying off 1/2 their FAs is pretty drastic, IMO. They have a lot of new aircraft (leased or owned?) Their public filings (Sedar) provided no forward looking insight? Moreover, I don't get their Swoop straegy either? WS seems to have entered an uber competitive market (Rouge, Flair to compete against themselves (check arrivals @ YMH and you will see what I mean!)
I am genuinely puzzled by WS strategy? Laying off 1/2 their FAs is pretty drastic, IMO. They have a lot of new aircraft (leased or owned?) Their public filings (Sedar) provided no forward looking insight? Moreover, I don't get their Swoop straegy either? WS seems to have entered an uber competitive market (Rouge, Flair to compete against themselves (check arrivals @ YMH and you will see what I mean!)
Westjet's first move should be to shut down Swoop and layoff all that stay and then move onto laying off WestJet staff as required.
#9
Join Date: May 2015
Location: Vancouver
Programs: Aeroplan, Mileage Plus, WestJet Gold, AMEX Plat
Posts: 2,026
No, I don't think Onex is going bankrupt anytime soon! They have said they are in for the long run.
I am genuinely puzzled by WS strategy? Laying off 1/2 their FAs is pretty drastic, IMO. They have a lot of new aircraft (leased or owned?) Their public filings (Sedar) provided no forward looking insight? Moreover, I don't get their Swoop straegy either? WS seems to have entered an uber competitive market (Rouge, Flair to compete against themselves (check arrivals @ YMH and you will see what I mean!)
I am genuinely puzzled by WS strategy? Laying off 1/2 their FAs is pretty drastic, IMO. They have a lot of new aircraft (leased or owned?) Their public filings (Sedar) provided no forward looking insight? Moreover, I don't get their Swoop straegy either? WS seems to have entered an uber competitive market (Rouge, Flair to compete against themselves (check arrivals @ YMH and you will see what I mean!)
The Sedar filling was done by a board knowing the company was set to go private and likely replaced by a new board. Given no forward looking insight would be the best thing to do. Now that they are private, there are no Sedar fillings.
WS is scared of Flair. They think it might someday grow into WestJet 2.0 and become a real competitor. Swoop is their low quality, low service, banner designed to make it difficult for Flair to become viable competitor. It basically matches Flair in every way. Both Swoop and Flair are airlines to be avoided at all cost. Both should fail during this downturn.
WS is trying to become a real global airline (and yes it baby steps). The new fleet is part of that as well as real business class seats and lounges. The 50% layoff talk is what every real global airline is looking at doing today.
#10
Join Date: Mar 2010
Location: Calgary
Posts: 1,444
The 90% staff layoff at SAS is probably closer to where the industry will be in the next few months: https://www.bloomberg.com/news/artic...ng-10-000-jobs, together with force majeure invoked in contracts with suppliers.
#11
Join Date: Jan 2007
Programs: No single airline or hotel chain is of much use to me anymore.
Posts: 3,279
My WestJet pilot neighbor is pretty nervous and he isn't sure if the widebody fleet will survive this. He also said the number of no-shows over the last couple of days has been ridiculous.
#14
Join Date: May 2015
Location: Vancouver
Programs: Aeroplan, Mileage Plus, WestJet Gold, AMEX Plat
Posts: 2,026
Globe is reporting 60% reduction domestically and 40% international.
https://www.theglobeandmail.com/busi...d-coronavirus/
I think that means the 767 are gone, that provides a 50% reduction in the widebody fleet. The MAX would be 11% of the narrow body, so some additional 737 to go away. Hopefully it is the 737 from swoop and that silly banner is put to bed.
https://www.theglobeandmail.com/busi...d-coronavirus/
I think that means the 767 are gone, that provides a 50% reduction in the widebody fleet. The MAX would be 11% of the narrow body, so some additional 737 to go away. Hopefully it is the 737 from swoop and that silly banner is put to bed.
#15
Join Date: Mar 2010
Location: Calgary
Posts: 1,444
Globe is reporting 60% reduction domestically and 40% international.
https://www.theglobeandmail.com/busi...d-coronavirus/
I think that means the 767 are gone, that provides a 50% reduction in the widebody fleet. The MAX would be 11% of the narrow body, so some additional 737 to go away. Hopefully it is the 737 from swoop and that silly banner is put to bed.
https://www.theglobeandmail.com/busi...d-coronavirus/
I think that means the 767 are gone, that provides a 50% reduction in the widebody fleet. The MAX would be 11% of the narrow body, so some additional 737 to go away. Hopefully it is the 737 from swoop and that silly banner is put to bed.
If the pandemic continues through the summer, then cancellations and temporary layoffs will continue longer, with the main aim of the airlines to conserve cash reserves to avoid being bankrupt. If both WestJet and Air Canada can cut their costs to 50% of normal and have minimal sales and flight schedule at 25% of normal, then they can both survive about a year on their current cash reserves.