RIP VX
Apr 20, 2016, 9:27 am
#151
Join Date: Jan 2004
Location: Dallas, TX USA
Programs: Rapid Rewards/AAdvantage
Posts: 1,245
Jun 10, 2016, 9:49 am
#152
Join Date: Jun 2016
Programs: DL DM, Marriott Titanium, Hyatt Explorist
Posts: 150
Hi Everyone,
First time poster, somewhat long time reader. Finally signed up to share an article I just read on the merger that was posted a few hours ago via the "Juneau Empire."
http://juneauempire.com/local/2016-0...-cause-concern
Key takeaway is at the end of the article noting the VX brand/insignia will ultimately be going away as we expected. :-(
There's also a note their Mileage plan will continue as a miles-based system as opposed to points-based. As a founding Elevate member, bummed to ultimately see the brand fade away.
First time poster, somewhat long time reader. Finally signed up to share an article I just read on the merger that was posted a few hours ago via the "Juneau Empire."
http://juneauempire.com/local/2016-0...-cause-concern
Key takeaway is at the end of the article noting the VX brand/insignia will ultimately be going away as we expected. :-(
After the merger with Virgin America is complete, Sprague said that the Virgin insignia scrolled across plain tails will be replaced with Alaska’s signature Eskimo. The airline will be dropping the Virgin name on everything except possibly some of the proprietary onboard technology that has made Virgin America popular.
Jun 10, 2016, 10:51 am
#153
Join Date: Jun 2005
Location: Dallas, Tx
Programs: AA Gold, Marriott Gold, Hilton Gold, Hyatt Diamond
Posts: 45
I accidentally posted a new thread about this.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
Jun 10, 2016, 11:50 am
#154
Join Date: Jun 2016
Programs: DL DM, Marriott Titanium, Hyatt Explorist
Posts: 150
I accidentally posted a new thread about this.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
Jun 10, 2016, 12:36 pm
#155
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,599
I accidentally posted a new thread about this.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
Jun 10, 2016, 12:58 pm
#156
Join Date: May 2006
Location: TUS/PDX
Programs: WN CP/A-List, AS MVPG75K
Posts: 5,798
Sprague also announced Thursday that Alaska Airlines will not transition from a miles-based rewards program to a points-based alternative, in which points are awarded based on the cost of plane tickets rather than the distance of the trip.
Looks like there was a typo in the original article. AS will stick with mileage earning (for now!).
Last edited by tusphotog; Jun 10, 2016 at 1:26 pm
Jun 10, 2016, 1:04 pm
#157
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,599
http://singleflyer.com/2016/06/10/al...revenue-based/
AS has asked for an immediate correction to the article.
AS has asked for an immediate correction to the article.
Jun 10, 2016, 2:05 pm
#158
Join Date: Jun 2004
Location: Atlanta, GA
Programs: AA Gold,DL Gold
Posts: 858
http://singleflyer.com/2016/06/10/al...revenue-based/
AS has asked for an immediate correction to the article.
AS has asked for an immediate correction to the article.
As to a new VX, that would be difficult. In order to have a chance it would need to be in one of two breeds.
1. A focused network carrier hubbed in a key airport with large amounts of OD. ORD is best positioned if they ever build the west terminal. Arguably this is the hardest option as it will be a long fight against UA/AA. However this is the only option that will look similar to the old VX.
2. The other would be a ULCC flying into smaller tertiary airports with ultra low fares. Similar to Skybus, only smarter, think Ryanair. Spirit is close but they fly to larger more expensive airports, like Easyjet. Skybus made many mistakes such as hubbing in Columbus and not allowing connections. NK shows you can skim guests on low frequency low fare flights as long as you dont obsess over marketshare or escalation of commitment.
The largest problem with any airline is funding and critical mass. VX never grew as fast as planned and burned through too much money. VX should have been twice its size if plans had worked. Unfortunately they turned things around far too late.
Jun 13, 2016, 6:46 am
#159
Join Date: Jan 2014
Programs: Amtrak Guest Rewards (SE), Virgin America Elevate, Hyatt Gold Passport (Platinum), VIA Preference
Posts: 3,134
Well, and VX also got a bit unlucky with timing (partly due to the regulatory BS thrown at them). 2007 was not a good time to be getting into the industry.
Jun 13, 2016, 9:12 pm
#160
Join Date: Jun 2002
Location: SEATTLE, WA USA
Programs: UAL, AA, AS, CX
Posts: 1,973
I accidentally posted a new thread about this.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.
Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.
