I accidentally posted a new thread about this.

The merger hasn't even been approved yet, but they've already completed their thorough analysis of the VX brand and experience? Yeah, basically it was lip service.

Let's hope Branson takes his profits from selling his baby to AS and creates VX 2.0 to compete with those dinosaurs out of Seattle. Won't be hard if their inflight experience just includes newer and hipper prayer cards and IFE.