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Fleet Updgrade Report: Hard and Soft Product

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Fleet Updgrade Report: Hard and Soft Product

 
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Old Jun 23, 2007, 8:25 pm
  #31  
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Originally Posted by dfs24
Wonder if the retrofit will have an impact on the ticket price in C and F.

I seriously doubt it! The refit is needed to catch them up to the competition. There is no room I can see for them to further increase prices above what the competition charges.
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Old Jun 23, 2007, 8:31 pm
  #32  
 
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Originally Posted by dfs24
Okay, thanks for the clarification. So I am assuming that we will see something like shell flat seats which take up more pitch. Wonder if the retrofit will have an impact on the ticket price in C and F.
In many ways, the competition sets the ticket prices.
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Old Jun 23, 2007, 8:39 pm
  #33  
 
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Originally Posted by blueman2
I agree with the displeasure on how long this will take....
Previous cabin upgrades also took YEARS to complete after a VERY SLOW start. i.e. First Suites, current C recliner seats, etc. I recall waiting like 2 years for the First Suites to START to go into the 744's and the like a year to complete them!

The pax on the Pacific routes would have appreciated them the most but they went on the LHR routes first....
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Old Jun 23, 2007, 8:53 pm
  #34  
 
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Originally Posted by blueman2
To be fair, I may not have understood his reference to PS. But he did say that PS has a high number of paid domestic biz class compared to the number of paid domestic regular F class.

The only other 'obvious' error I heard him say was the term 'plasma screens' for the walls in economy. No way they would use plasma, right? They are much heavier than LCD arent they?
First, thank you blueman2 for the very interesting and informative post!^ I believe you are absolutely correct in saying "No way they would use plasma?," as IIRC, plasma's service ceilings are about 15 - 20 thousand feet "and" they are heavier than the lcd's....so I'm sure he meant lcd unless ua has found a new secret plasma technology...
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Old Jun 23, 2007, 8:55 pm
  #35  
 
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Originally Posted by blueman2
I seriously doubt it! The refit is needed to catch them up to the competition. There is no room I can see for them to further increase prices above what the competition charges.
Then what is the point in doing it at all? Whether ticket prices for a "state of the art" and premuim to any US based comapny go up, or the mix of full fare c/f to economy upgreaded changes, there MUST be some return of investment.


What happened to C/F prices on the p.s. routs? I don't know, but I MUST assume that they wither went up, or somehow the yield was increased. It could not be a profitable thing in this example to reduce capacity, keep your fixed costs high as well as part of your variable costs, to only reduce the capactiry and expect it to be more profitable than the economics of scale that the 767 had.

From what people have posted here, it will not be a "competitive" product, it will be industry leading (or at least for US based comapnies with domestic volume contracts for overseas flights) that given the time it takes to impliment, should reamin that way for years.

Is it a service industry? Are you willing to pay for service and amenities, or is it a least fare, get the most miles, and complain that service has dropped industry? If the former, then it should be a great thing for UA. If the latter, then I hope that you are not the target customer as it would be disasterous to invest a few hundred million dollars just to remain where they are now.

As for "the competition determines the prices.." well, computers are even more commoditized than flights. Apple has sold a product that is differentiated from Dell for years, and has charged a premium. Dell sold to the masses that paid little, and did well, Apple found a niche of customers who wanted something better. They have done pretty well. The similarity doesnt' end there...now that Apple sells a machine that can run Windows, the masses buy the lowetr end products, and the discering people who want the best still pay a premium above the competition for a top o the line Mac Book Pro. This appers to be UA's thought. Hopefully get a premium for the best product available that is differentiated from the rest of the pack, and sell economy to the masses (economy minus) who are price sensative where the commodity is equal.

Pretty good biz model, if you ask me.
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Old Jun 23, 2007, 9:03 pm
  #36  
 
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Originally Posted by blueman2
I agree with the displeasure on how long this will take. But then, given how few extra aircraft they have, there is not much way to accelerate it. I mean 26 days for a complete refit sounds about right. And doing only 1 plane at a time, well, that is about a month per plane. How many planes do they have?

Of course, short haul craft should take less time than the jumbos, but still, this is not a simple process. Of course, they could cut the time in half by doing 2 planes at a time, but that requires extra aircraft which today they do not have.

Time for them to buy an extra 747 and 777!!
I understand UA has entered into an agreement to lease several of Air Namibia's "slightly used" DC-6s as substitute aircraft during the refit.
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Old Jun 23, 2007, 9:14 pm
  #37  
 
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Thanks for your report! I think you heard what you heard but it doesn't add up for me. 2012 is too long to complete this process---they'll never catch up as the industry will change yet again (and again) before they have finished their "upgrade." Very risk averse, overly cautious approach--much like the Government (and UA is a very similar bureaucracy). As for the book......
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Old Jun 23, 2007, 9:25 pm
  #38  
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Originally Posted by HonestABE
I understand UA has entered into an agreement to lease several of Air Namibia's "slightly used" DC-6s as substitute aircraft during the refit.


No, all UA could afford were the DC-3s. Nice aircraft, the DC-3s, though!
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Old Jun 23, 2007, 9:43 pm
  #39  
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Originally Posted by JetAway
As for the book......

I finally opened the book (it was in shrink wrap) and boy it is VERY nice! Title is "The Age of Flight", "A History of America's Pioneering Airline", by William Garvey and David Fisher.

Published in 2002, it covers the period from 1926 -2001. Page after page of great photos and details of past aircraft. Hey, my loyalty can be bought
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Old Jun 23, 2007, 9:57 pm
  #40  
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duplicate post

Last edited by blueman2; Jun 24, 2007 at 1:05 pm
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Old Jun 23, 2007, 10:24 pm
  #41  
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Here is the investor document the person on the flight referred me to when I asked when they plan to buy new equipment. See pages 17 and 18.

IR Document

This implies they do not need to buy any new aircraft until 2015 for widebodies and 2012 for narrowbodies. They set the bar at 25 year old aircraft.
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Old Jun 23, 2007, 10:58 pm
  #42  
 
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Originally Posted by blueman2
This implies they do not need to buy any new aircraft until 2015 for widebodies and 2012 for narrowbodies. They set the bar at 25 year old aircraft.
I can't imagine how many mechs will we get near 2015
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Old Jun 23, 2007, 11:02 pm
  #43  
 
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Great post, thanks a lot! My $0.02:

Originally Posted by blueman2
It will take 26 days per refit for long haul aircraft, which they hope to work down to 21 days when they get really good at it over time. Not sure if that is business days or just days, but about a month per aircraft. He said it would take until 2012 to complete the refit.
I bet that's calendar days. Aircraft (and aircraft maintenance) work 7 days a week. And he was probably wrong about 2012 (just like he was about plasma). Once they get going, they'll be able to retrofit 3 aircraft every 2 months. They'll probably retrofit one of each fleet (747, 767, 777) simultaneously. So for +/- 100 aircraft, they could accomplish in two years. There are going to be hiccups along the way, so my bet is end of early 2010.

They will do all 767 first.
In the refit, EVERYTHING gets redone. Economy, business, first. Enough has already been said about the types of seats, so no news there really.
Great! The current 763s seats in F are awful, they desperately need suites. But I thought we were still waiting to hear whether the new C seats will be horizontal or angled lie-flat. Did I miss the announcement?

Economy will NOT have individual screens in 747s.
I doubt they ever will. I just can't see how that would make economic sense.

He said the expectation is that upgrades from economy to business class will become rare in the future as the number of business class seats shrinks.
If their new product is great (both hard and soft), they deserve a better mix of paid pax in business. Supply and demand will take care of it.

He said there are discussions, and that if UA needs new equipment, they will not go to the back of the line.
They can buy aircraft from lessors, they don't have to buy only from Boeing or Airbus.

Finally, I asked if he has ever visited FT, and he immediately laughed and said “Yes, I stop by there pretty often; many of us do”.
My friend who had a consulting gig at headquarters said one of the senior execs recommended all the management folks to to read FT. I don't think they see us as the enemy at all, I think they just don't show up here because their PR department probably wants to "control the message."
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Old Jun 23, 2007, 11:04 pm
  #44  
 
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Originally Posted by blueman2
Here is the investor document the person on the flight referred me to when I asked when they plan to buy new equipment. See pages 17 and 18.

IR Document
Wow! Look at all that free cash flow (even better than AA and CO)! How do they do that? If that's true, I guess bankruptcy really paid off.
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Old Jun 23, 2007, 11:08 pm
  #45  
 
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Originally Posted by blueman2
I finally opened the book (it was in shrink wrap) and boy it is VERY nice! Title is "The Age of Flight", "A History of America's Pioneering Airline", by William Garvey and David Fisher.

Published in 2002, it covers the period from 1926 -2001. Page after page of great photos and details of past aircraft. Hey, my loyalty can be bought
It is a great book (I have a copy). Too bad it ends in 2001, I would like to see somthing about the post-bankruptcy period.

Amazingly, you can find it on ebay or amazon for less than $15...
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