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United adding new colors to branding palette

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United adding new colors to branding palette

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Old Aug 10, 2018, 12:44 pm
  #31  
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Originally Posted by jsloan
You want United to adjust for gamma and hue differences between your desktop monitor and your cell phone...?

I suppose they could embed a color profile into the image, but they'd still be relying on your hardware being calibrated properly.
No. I want them to check how the colors display on a wide variety of common devices before making the final design choices. We do this routinely every time we role out a new web page to make sure that we've chosen colors that are less prone to device variation. Sometimes is doesn't matter, sometimes two colors that were meant to be very different display almost identically on some monitors.
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Old Aug 10, 2018, 1:01 pm
  #32  
 
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Originally Posted by worldwidedreamer
Pacific Blue sounds like an East Asian low cost carrier.
According to this, Pacific Blue Airlines was a low cost carrier in NZ, which got renamed to Virgin Australia in 2011.

Now, I swear I had an SN route served by a Pacific Blue 767 for a DKR-BRU segment in 2012, but I just can't find a record of it. I remember looking for it at the time and finding it was a German? charter carrier, like Thomas Cook. I must misremember the name.
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Old Aug 10, 2018, 1:26 pm
  #33  
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Originally Posted by milepig
No. I want them to check how the colors display on a wide variety of common devices before making the final design choices. We do this routinely every time we role out a new web page to make sure that we've chosen colors that are less prone to device variation. Sometimes is doesn't matter, sometimes two colors that were meant to be very different display almost identically on some monitors.
Considering most of the roll out will be on non-web applications (e.g., uniform, signage, linen, aircraft interior, etc.), device calibration is probably not high on their priority. Also, they probably have specific Pantone or or CMYK set for each of the color.
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Old Aug 10, 2018, 2:52 pm
  #34  
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Now I know why my steaks were always that color....they were made to be "Runway Gray"
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Old Aug 10, 2018, 2:54 pm
  #35  
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Originally Posted by EWR764
I believe we are progressively moving in the direction of a new color scheme on the airplanes. I think the company wants to avoid rolling it out prematurely.. No need to fix now something that’s arguably less broken than other aspects of the company.
Far better to fix the fundamentals first, then upgrade branding / livery as a capper, than to do branding / livery first and stand accused of prioritizing trivialities while ignoring fundamentals.

As for the tulip - they retired it at merger time because pmUA had such negative connotations. Now the meatball stands for worse and it would be smart to defrost the tulip -- but only to cap a comeback, per above.
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