The concept is to build Economy Plus into a full "Premium Economy" product -- room, food, pre-flight services, onboard amenities...

http://www.flyertalk.com/the-gate/bl...l#comment-8494

Know an airline that's near and dear to this board whose prevalent top class now is Business? Feel a knock-on effect coming from the new normal? I suggest that it is. Is it a good thing? I suggest that this is still an open question -- about the concept, about it vis a vis United, and vis a vis customers. Know any near and dear ones who might be thus eased into not being as near and dear to United?

E+ is the principal reason I fly UA. Without it, UA's only advantage to me would be redemption of miles for Awards. But it would remain with its big disadvantages: poor and uncomfortable fleet, surly FAs (not all, but a large proportion), charging for drinks and I could go on.

But then, for me, the competition is BA or VS, both of which take some pride in their hard and soft products, even in Y.

I doubt it. Premium Economy is a tough product to make work, especially for multi-hub carriers.

IMO, in a few years, status will determine your upgrade chances to E+.
Why else would Jeff$ buy into E+?
FC will only be available via TOD or HOD.

I must add that J class and F class have been blurred for years on US carriers even some foreign carriers. Also US, DL don't have F class. So the case of J being the top class as a bad thing is not so clear cut. Frankly call it whatever you want, but as long as the seats keep getting better, service improves and innovation on the aircraft no matter what class be it a true premium economy class is all welcome.

I'll bet UA lets you burn 22,500 miles for FC or J too!

AC appears to be trying to ape more dedicated international carriers like VS and BA (and others, but those are the only two I have experience with); it'll be interesting to see how the idea of Premium Economy plays on intra-Canada routes, where there's pretty fierce competition from WestJet and Porter (again, among others).

UA might be convinced to take E+ upmarket if they see there's a domestic market for it, but I don't see them adding it fleetwide otherwise. (Or unless DL beefs up their YComfort offering.)

I think complimentary liquor in E+ (at least on intl) would be a welcome and relatively inexpensive addition to the UA product.

Air France has a real premium economy, especially on long haul flights. Looks really good with hard shell seats, etc.
http://www.airfrance.us/US/en/common...ur_confort.htm

New-style Premium Economy is beginning to look suspiciously like old-style Business Class (or better). This little ruse should work for awhile until road warriors' accounting departments catch up.

I agree. I recently read a blog post where the author was analyzing each seat in the CX fleet and when I saw him sitting in their Premium Economy section I thought it seemed nearly identical to the Barcalounger, which used to be our J/F ten years ago - except with less recline.

I think that E+ as it stands today cannot justify more than a tiny price premium but a true Premium Economy (which certain carriers do have) makes sense.

The overall trend for a lot of airlines seems to be getting rid of the "luxurious" experience in F, and pushing that down to a fairly utilitarian but comfortable J experience. It makes perfect sense, to me, to offer something between the comfort of J and the hell of Y (especially E- style).

There's got to be a market for people willing to spend more than Y fare but can't spend J fare.

I think the value of this is a direct function of flight distance. Who cares about a 1-2 hour flight. But, if you're flying 6 hours for work, then Premium Economy will let you be more productive than being crushed into an unbearable position. And, if you're flying 20 hours, then there's a tangible reduction in pain and suffering, which has value.

It is a good product but pales in comparison to NZ's new product... http://www.airnewzealand.com.au/new-premium-economy
It has become my new favorite from LAX-LHR without any of the upgrade drama on UA...often for less than an upgradeable fare on UA!!...and don't forget the New Zealand wines and beer!

Wait, don't retire those Barcaloungers yet...we have an idea...

I was more than happy to stretch out in the BarcaLounger, especially for 80k RDMs to Europe. Y as it currently exists is miserable, and I just hate to start or end any trip that way, whether it is business or pleasure.

I never knew it was possible to complain about BarcaLoungers until after I experienced lay flat. These are first world problems.