The concept is to build Economy Plus into a full "Premium Economy" product -- room, food, pre-flight services, onboard amenities...

http://www.flyertalk.com/the-gate/bl...l#comment-8494

Know an airline that's near and dear to this board whose prevalent top class now is Business? Feel a knock-on effect coming from the new normal? I suggest that it is. Is it a good thing? I suggest that this is still an open question -- about the concept, about it vis a vis United, and vis a vis customers. Know any near and dear ones who might be thus eased into not being as near and dear to United?