What is an "average" cost to obtain 1K
#1
Suspended
Original Poster
Join Date: Oct 2012
Location: LAX
Programs: UA1K, HH Gold, Marriott Gold
Posts: 212
What is an "average" cost to obtain 1K
I know this is a terribly ambiguous question, and I'm not looking to collect some rolling list of anecdotal experiences but I was wondering if anyone has a researched feel for the ranges here? This is the first year that I've split loyalty between airlines (status matched over to DL). I had already put in 50K or so on UA at that point though so I wanted to inch over the 1K line. This meant I actually, for the first time, built spreadsheets to track this stuff (I know, the rest of FT is way ahead of me here). In any event, I also kept track of the cost of each ticket and where I was sending revenue. I'm basically done booking travel for 2012 and the final tally will be (baring last minute work or irrops):
UA: 100,115 miles / $12,027.71
That is purely fare revenue. Didn't include anything else. I was curious if that was considered "average" to make 1K since I'm intentionally just crossing the line this year? I guess another way to phrase it is, does paying $0.12/cpm make me an "over-entitled 1K" because I'm actually not that profitable?
I honestly have no feel for this at all, so if I'm missing something obvious feel free to point it out... nicely.
UA: 100,115 miles / $12,027.71
That is purely fare revenue. Didn't include anything else. I was curious if that was considered "average" to make 1K since I'm intentionally just crossing the line this year? I guess another way to phrase it is, does paying $0.12/cpm make me an "over-entitled 1K" because I'm actually not that profitable?
I honestly have no feel for this at all, so if I'm missing something obvious feel free to point it out... nicely.
#2
Join Date: Oct 2011
Location: AUS
Programs: UA Gold
Posts: 108
I raised this topic in a different thread a few days ago, so I'd be interested in seeing an updated set of numbers. (Not the old threads from '03-'05 or from the DEQM years.) Personally, I'm right about in the same ballpark. I've paid somewhere over $10k, but not $15k, with $12k being a decent estimate. (I haven't seen the numbers on some of my work travel.)
#4
Moderator: United Airlines
Join Date: Jun 2007
Location: SFO
Programs: UA LT Plat 2MM, Hyatt Discoverist, Marriott LT Gold, Hilton Silver, IHG Plat
Posts: 67,134
There is no such thing as an "average" 1K -- while there is a statistical average, the range is wide and distribution is unlikely linear.
For some history on this, you can reference some past threads
but the is hardly the average 1K, more like 4 or 5 sigma case.
For some history on this, you can reference some past threads
this has been a regular thread subject
http://www.flyertalk.com/forum/unite...become-1k.html
http://www.flyertalk.com/forum/unite...ually-tix.html
http://www.flyertalk.com/forum/unite...-per-year.html
http://www.flyertalk.com/forum/unite...ar-so-far.html
and many others
I would say my cpm is up 15% or so each of the last two years
http://www.flyertalk.com/forum/unite...become-1k.html
http://www.flyertalk.com/forum/unite...ually-tix.html
http://www.flyertalk.com/forum/unite...-per-year.html
http://www.flyertalk.com/forum/unite...ar-so-far.html
and many others
I would say my cpm is up 15% or so each of the last two years
#5
Suspended
Join Date: Nov 1999
Posts: 24,153
The last 2 yrs I earned 1K with alot less spend then $3k, next yr wont be as low I est apx $2500 already have 47k booked @ $1400 most of the 53k to go will be via Trancons and connecting = 6+ each trip, yes with eCerts 53k can be done for $1100
#6
Join Date: Mar 2009
Location: IAH
Programs: UA 1K, 1MM, I miss GS
Posts: 113
eh...kinda depressing. I am right at 80K with a spend of roughly $35K-40K. Lots of domestic short hop M fares with the occasional B....
Now should I do a MR on my own in December to get 1K??
gotta be close to GS, I would hope, please!
Now should I do a MR on my own in December to get 1K??
gotta be close to GS, I would hope, please!
#7
Join Date: Apr 2010
Programs: UA 1K
Posts: 697
I know this is a terribly ambiguous question, and I'm not looking to collect some rolling list of anecdotal experiences but I was wondering if anyone has a researched feel for the ranges here? This is the first year that I've split loyalty between airlines (status matched over to DL). I had already put in 50K or so on UA at that point though so I wanted to inch over the 1K line. This meant I actually, for the first time, built spreadsheets to track this stuff (I know, the rest of FT is way ahead of me here). In any event, I also kept track of the cost of each ticket and where I was sending revenue. I'm basically done booking travel for 2012 and the final tally will be (baring last minute work or irrops):
UA: 100,115 miles / $12,027.71
That is purely fare revenue. Didn't include anything else. I was curious if that was considered "average" to make 1K since I'm intentionally just crossing the line this year? I guess another way to phrase it is, does paying $0.12/cpm make me an "over-entitled 1K" because I'm actually not that profitable?
I honestly have no feel for this at all, so if I'm missing something obvious feel free to point it out... nicely.
UA: 100,115 miles / $12,027.71
That is purely fare revenue. Didn't include anything else. I was curious if that was considered "average" to make 1K since I'm intentionally just crossing the line this year? I guess another way to phrase it is, does paying $0.12/cpm make me an "over-entitled 1K" because I'm actually not that profitable?
I honestly have no feel for this at all, so if I'm missing something obvious feel free to point it out... nicely.
#8
Suspended
Join Date: Nov 1999
Posts: 24,153
why should it matter which Carrier was flown? Now if GS ws the goal then yes it would matter as I believe only UA metal counts in that Game
#9
FlyerTalk Evangelist
Join Date: Sep 2008
Location: Jersey Shore/YYZ
Programs: UA 1K, Marriott Plat, Hilton Diamond, Hertz PC
Posts: 12,521
I spent $3,000 to $3,500 to become 1K. Nine of the LGA-ORD/IAH-PDX flights helped (2.7 cpm), and the rest were 4-5cpm flights, some rebookings in Y, etc.
#10
#11
Moderator: United Airlines
Join Date: Jun 2007
Location: SFO
Programs: UA LT Plat 2MM, Hyatt Discoverist, Marriott LT Gold, Hilton Silver, IHG Plat
Posts: 67,134
more in http://www.flyertalk.com/forum/unite...-q-2012-a.html
#12
Join Date: Apr 2010
Programs: UA 1K
Posts: 697
#13
FlyerTalk Evangelist
Join Date: Sep 2008
Location: Jersey Shore/YYZ
Programs: UA 1K, Marriott Plat, Hilton Diamond, Hertz PC
Posts: 12,521
#14
Join Date: Mar 2003
Location: anywhere and everywhere
Programs: UA GS, AS MVP 100K, DL Diamond, Marriot Lifetime Titanium, AmEx Centurion
Posts: 5,585
Guess this speaks to why some of us would prefer a revenue-based program.
#15
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Join Date: Nov 1999
Posts: 24,153
I think what UA should do is watch the spend and make sure that 1K or GS is Only earned when spending your own $$$, after all why should those not spending their own $$$ Ruin it for those who are