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Every seat is not the same

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Old Mar 21, 2006 | 1:56 pm
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Every seat is not the same

As a FF I disagree with NWAs decision to change different prices for different seats.

However, as business person and as seen by by many posts in this web-site all seats are not created equal and thus are worth different amounts to different persons.

From a business perspective it makes sense to change for items that are valued differently.

From a business perspective they could even charge for more carry ons, etc.
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Old Mar 21, 2006 | 2:26 pm
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Originally Posted by AAaLot
As a FF I disagree with NWAs decision to change different prices for different seats.

However, as business person and as seen by by many posts in this web-site all seats are not created equal and thus are worth different amounts to different persons.

From a business perspective it makes sense to change for items that are valued differently.

From a business perspective they could even charge for more carry ons, etc.
It only makes sense "from a business perspective" if there is a large and reliable enough critical mass of travelers willing to pay more for these subtle differentiations, otherwise the resultant bad publicity and the costs [no matter how small] to actually implement this program could backfire in their faces.
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Old Mar 21, 2006 | 2:30 pm
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Originally Posted by AAaLot
As a FF I disagree with NWAs decision to change different prices for different seats.

However, as business person and as seen by by many posts in this web-site all seats are not created equal and thus are worth different amounts to different persons.

From a business perspective it makes sense to change for items that are valued differently.

From a business perspective they could even charge for more carry ons, etc.
They already charge different prices for seats -- via fare buckets. We've all flown on routes where we paid $200 while someone else paid $1800.

The question yet to be answered when it comes to RoachChoice, though, is this -- will they gain more than they lose from people defecting from the airline?
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Old Mar 21, 2006 | 2:59 pm
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Do restaurants charge more for outdoor seating than for indoor seating??

A seat is a seat. You're paying for the service. If it's coach/economy (not debating premium economy or other classes), and the meal service is the same and everything else is the same, it is unethical to charge IMHO.

I feel like something is gonna change REAL quick with NWA's decision to charge for exit row seats. Either something is gonna change, or people are just gonna deal with it because they have no choice.
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Old Mar 21, 2006 | 3:33 pm
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Originally Posted by SamZeb
Either something is gonna change, or people are just gonna deal with it because they have no choice.

So either something is gonna change, or it's not.


I like a man who covers his bases.
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Old Mar 21, 2006 | 5:07 pm
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Originally Posted by AAaLot
However, as business person and as seen by by many posts in this web-site all seats are not created equal and thus are worth different amounts to different persons.
So too are not all customers created equal.

The fundamental lesson that utterly escaped NW in its "Coach Choice" endeavor was that is is a very, very shortsighted idea to alienate your most frequent customers: your elites.

Penny wise and pound foolish.
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Old Mar 21, 2006 | 5:08 pm
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Old Mar 21, 2006 | 5:30 pm
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I think the market will tell us how much they can charge. If you don't want to pay it, don't. But don't pay it and whine about it. I wish bread was still $.29 a loaf, but it isn't....so I don't buy it.
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Old Mar 21, 2006 | 5:40 pm
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It would also make sense business wise to cut salaries, benefits etc and lay off some of the workers. However, I'm certain the OP would have a different feeling about that.

Airlines have been hemoraging for years because of poor management. Are we all of a sudden going to accuse them of good business decisions?
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Old Mar 21, 2006 | 5:46 pm
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Price differentation, which is what airline use, is a way to squeeze every penny out of potential consumers.

That's why they have so many fare buckets - each person can pick and choose what they want in their ticket - free changes, refunds, upgrade opportunity etc

Cheers
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Old Mar 21, 2006 | 8:02 pm
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The fare buckets are one way that seats aren't the same: some are worth more because they're the last seat available, or because they can be changed to another flight, or because someone else is paying for it and price is no object. This pricing model has been working pretty well for a while.

Another way is that some seats have more legroom, etc. I guess we'll see if this second difference can translate to different pricing.
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Old Mar 21, 2006 | 11:59 pm
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Originally Posted by SamZeb
Do restaurants charge more for outdoor seating than for indoor seating??

A seat is a seat. You're paying for the service. If it's coach/economy (not debating premium economy or other classes), and the meal service is the same and everything else is the same, it is unethical to charge IMHO.

I feel like something is gonna change REAL quick with NWA's decision to charge for exit row seats. Either something is gonna change, or people are just gonna deal with it because they have no choice.
From a business perspective, restaurants should charge more for choce seating. All seating is not the same and all customers are not the same.
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Old Mar 22, 2006 | 12:33 am
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I agree, seats, specifically Y seats are not all the same.

But that's why it's typically on a first come first choice basis. Now, certain seats, such as the ones on exit rows, can be a little bit more special given the extra legroom, thus I think it makes sense, on a business perspective, that access to them should be restricted to the airlines frequent fliers, for free.

It's still a coach seat after all and the ability to access these seats is one of the ever decreasing benefits that an airline could provide its loyal customers.

Last edited by jef7; Mar 22, 2006 at 7:48 am
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Old Mar 22, 2006 | 12:46 am
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Originally Posted by SamZeb
Do restaurants charge more for outdoor seating than for indoor seating??

I many places in Europe they do charge more for outdoor seating. I remember one coffee stand in a Paris train station that charged more if you wanted to sit at all instead of standing at the bar.

Personally I choose the cheap seats and if I fly NW I guess I will be picking the non extra fee seats. So what happens when the "standard" seats are full and only "premium" seats are left? Do they still require the fee?
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Old Mar 22, 2006 | 7:46 am
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Originally Posted by mcrt
...I choose the cheap seats and if I fly NW I guess I will be picking the non extra fee seats. So what happens when the "standard" seats are full and only "premium" seats are left? Do they still require the fee?
From the Coach Choice FAQ page on the Northwest Airlines site, first item in the "Availability" section:

Q: What if there are no other seats available?
A: Coach Choice seats will be free of charge if there are no other remaining seats.
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