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Old Mar 21, 2006 | 5:07 pm
  #6  
SAT Lawyer
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Originally Posted by AAaLot
However, as business person and as seen by by many posts in this web-site all seats are not created equal and thus are worth different amounts to different persons.
So too are not all customers created equal.

The fundamental lesson that utterly escaped NW in its "Coach Choice" endeavor was that is is a very, very shortsighted idea to alienate your most frequent customers: your elites.

Penny wise and pound foolish.
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