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Why are tickets non-transferable?

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Why are tickets non-transferable?

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Old Sep 10, 2003 | 8:31 pm
  #1  
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Why are tickets non-transferable?

I had a recent experience with Easyjet which allows on their website full changes to a booking, including times AND passenger name.

That struck me as very progressive and, as far as I know, the only example of full transferability of a ticket online.

I don't see what the problem is with it, and why other airlines do not do it.

I understand that non-transferability is a source of revenue, but is there any other reason?
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Old Sep 10, 2003 | 9:35 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Droneklax:
I understand that non-transferability is a source of revenue, but is there any other reason?</font>
Ummm... source of revenue!
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Old Sep 10, 2003 | 10:18 pm
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Probably because it's a good source of revenue.
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Old Sep 10, 2003 | 10:29 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Droneklax:
I don't see what the problem is with it, and why other airlines do not do it.
I understand that non-transferability is a source of revenue, but is there any other reason?
</font>
It prevents a secondary market from arising, similar to ticket scalping sold out events.

- I buy a 21 day advance $300 ticket JFK-LAX.
- I go to the airport the day of the flight, asking people in line if they're buying full Y tickets
- I find someone who's buying a $1200 walk-up fare, offer to sell him my ticket for $600.
- I walk away with $300, he "saves" 600, and the airline "loses" $900
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Old Sep 10, 2003 | 10:56 pm
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Easy to solve the resale problem (and preserve the extra profit made from price discrimination) by just limiting ticket transfers by the rules of the ticket. So if there is a 21-day advanced purchase requirement, allow transfers only up to 21 days before the flight.

That airlines don't allow this is a signal that they do better by not allowing it (economists really do believe in revealed preference). So I expect that there is sufficient unused tickets to make non-transferability more profitable than the additional sales that might come by if people knew they wouldn't be stuck.
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Old Sep 10, 2003 | 10:58 pm
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I should add that this is a pretty simplistic analysis, but probably captures some of the salient reasons for denying transferability. There are, likely, some transactions costs as well.
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Old Sep 10, 2003 | 11:24 pm
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Then why doesn't Easyjet worry about it?

Is it because they don't issue paper tickets?
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Old Sep 11, 2003 | 1:09 am
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by yamaka:
Easy to solve the resale problem (and preserve the extra profit made from price discrimination) by just limiting ticket transfers by the rules of the ticket. So if there is a 21-day advanced purchase requirement, allow transfers only up to 21 days before the flight. </font>
Of course, if they allowed this, they'd also have to address the situation of someone with a less-than-21-day flight rebooking the flight in their name for some distant date, then changing the name now that the reservation is more than 21 days out.
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Old Sep 11, 2003 | 11:44 am
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by yamaka:
There are, likely, some transactions costs as well.</font>
The likely name change $75 fee would solve that problem in a hurry.

"Transaction cost" is just another word for "profit center", these days.
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Old Sep 11, 2003 | 2:03 pm
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Transaction costs? Sheesh. They won't even let a travel agent do it at no "transaction cost" to the airline.

The real answer to this question is the answer to so many other questions. Tickets are non-transferable for the same reason that dogs lick themselves. Because they can. If one major airline bucked the trend, they would all follow like sheep going to slaughter. (Don't get me going on how there's no antitrust in this industry.) Now they'd probably cite "Security concerns". Of course, that wouldn't explain the excuse for the past 4,598 years of history when they didn't have that excuse.
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