Boarding Pass re-design
#2
FlyerTalk Evangelist
Join Date: May 2002
Location: Pittsburgh
Programs: MR/SPG LT Titanium, AA LT PLT, UA SLV, Avis PreferredPlus
Posts: 31,004
Redesign for readability/usability is always a good idea, but I find this attempt to be a failure for more reasons than is worth listing here. (start with where am I? where am I flying? what's a FRA/T1? Why is a row of numbers with one in different shading better than a single big number.... ) This may be good for FT'ers but terrible for the general public, IMHO
(btw, who boards 2:29 before flight time?)
(btw, who boards 2:29 before flight time?)
#3
FlyerTalk Evangelist
Join Date: Jan 2006
Posts: 11,439
Redesign for readability/usability is always a good idea, but I find this attempt to be a failure for more reasons than is worth listing here. (start with where am I? where am I flying? what's a FRA/T1? Why is a row of numbers with one in different shading better than a single big number.... ) This may be good for FT'ers but terrible for the general public, IMHO
(btw, who boards 2:29 before flight time?)
(btw, who boards 2:29 before flight time?)
#4
Join Date: Dec 2002
Location: Oregon
Programs: AA EXP, AS 75K, UA 1MM Gold, HH Diamond, Hyatt Explorist, IHG Plat, National EE, Hertz PC
Posts: 4,001
I agree with most of the premise here, but I do disagree on one part: Small type for the destination. When I have three boarding passes in my hand that is the part I am looking for. I have a boarding pass to Chicago, then a boarding pass to Frankfurt, and finally a boarding pass to Prague. Apparently I think about my trip very differently than the writer. I am not holding boarding pass for flight 225 from Washington Dulles. I'm holding a boarding pass for flight 225 to San Francisco.
Honestly I'm just glad the new UA fixed the "feature" post merger of having both the origin and destination as the absolute smallest type on the entire piece of paper.
Honestly I'm just glad the new UA fixed the "feature" post merger of having both the origin and destination as the absolute smallest type on the entire piece of paper.
#7
FlyerTalk Evangelist
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Sometimes known as [ARG:6 UNDEFINED]
Posts: 26,683
To show infrequent flyers that their boarding priority is 2nd out of 6, for instance. Or 7th out of 7. A subtle hint to stay the *(@$*% out of the immediate gate area until your zone is called.
#9
Join Date: Feb 2013
Location: NYC
Programs: AA Gold, US Silver, Starwood Gold, Starbucks Gold
Posts: 331
More designs here, if anyone's interested: http://passfail.squarespace.com/
#10
Join Date: Oct 2009
Location: Up North
Programs: Skymiles, MPL Chase Premier
Posts: 782
people who design these kinds of passes forget that airport technology is from the 70s. There is no PCL/PostScript in the airport world. Everything is done via a proprietary markup language over a serial connection. Additionally, all that black wears out thermal heads.
#12
Join Date: Aug 2011
Location: Maryland
Posts: 464
Someone should write an app in the interim that lets you point your camera on the boarding pass and in real time translates the information as easy to read directions (along with potential value add - like say directions to the gate). I can see this being useful for elderly folks who have smartphones, but are not comfortable with taking well focussed photos - apps like wordlens don't require you to take a photo, just point the camera and the translation happens in real time. Of course, this can only work if the real time translation is accurate and doesn't direct the hapless person to A75 instead of A57...
#14
FlyerTalk Evangelist
Join Date: May 2002
Location: Pittsburgh
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Posts: 31,004
More designs here, if anyone's interested: http://passfail.squarespace.com/
And what's with the rotated tiny text on the stub on the right? When's the last time someone ripped off the end of a BP and gave it back to you?
And why DL31 instead of just Flight 31? The Delta logo is on the BP. Either spell out Delta or leave it off. The general public doesn't know WN, B6, EK, etc. (Flight DL31 on Jet Blue tells me this designer doesn't either)
These folks seem to be stuck on making the exact same information in bigger fonts, different colors, backgrounds, graphics, etc? I'm sure there are better ways, but these aren't them IMHO.
#15
Join Date: Nov 2011
Location: SYD
Programs: VA WP, UA 1k, QR G, AZ WP
Posts: 358