The Airline Website of the Future
Jul 24, 2013 | 6:36 pm
#1
Original Poster
Join Date: Feb 2013
Location: The City of Angels, CA
Programs: AA Gold, Marriott Gold, Hilton Silver
Posts: 394
The Airline Website of the Future
I found this and thought it was fantastic and well put-together. I have my doubts about whether such a website could be built, with airline industry technology being what it is (i.e. 1950s technology), but it's fun to dream. 
http://www.f-i.com/fi/airlines/
If you just want the cliff's notes version, watch the video.
I'd love to hear the opinions of my fellow FTers!
Enjoy!
-S
http://www.f-i.com/fi/airlines/
If you just want the cliff's notes version, watch the video.
I'd love to hear the opinions of my fellow FTers!
Enjoy!
-S
Jul 24, 2013 | 6:56 pm
#2
FlyerTalk Evangelist
Join Date: Jun 2002
Location: n.y.c.
Posts: 14,059
They seem to think that all the things that currently make airline websites annoying will somehow be great if only made more obtrusive.
"Promotions and Special Offers", "Interactive Grid with Inspiring offers", "Make it Social", "Partnerships! Find a Hotel", "Book a Honeymoon package", "Get your City Guide", "Can I Sell You Some Crap While Checking In".
I just want to book my ticket. No, thank you.
"Promotions and Special Offers", "Interactive Grid with Inspiring offers", "Make it Social", "Partnerships! Find a Hotel", "Book a Honeymoon package", "Get your City Guide", "Can I Sell You Some Crap While Checking In".
I just want to book my ticket. No, thank you.
Jul 24, 2013 | 9:13 pm
#4
Join Date: Mar 2011
Posts: 2,814
^
Maybe it's because I am drunk, but I couldn't get the site to search from my city. Or maybe, these web designers of the future simply put style over substance.
I would love to see a '1950s technology' website.
Maybe it's because I am drunk, but I couldn't get the site to search from my city. Or maybe, these web designers of the future simply put style over substance.
I would love to see a '1950s technology' website.
Jul 24, 2013 | 9:38 pm
#5
A FlyerTalk Posting Legend
Join Date: Jul 2002
Location: MCI
Programs: AA Gold 1MM, AS MVP, UA Silver, WN A-List, Marriott LT Titanium, HH Diamond
Posts: 53,011
OK, I like a lot of the gizmos on that site. But high-res photography, animation, widgets, and other ajax-y stuff make for a slow page load. So I may want to look at their snazzy animation of Norway when I'm at home, but if I'm in a hotel on a crappy 3G data connection, I don't want anything to do with it.
So to me, any decent airline site should have an "expert mode" that is lightweight and straight to the essential functions of booking, managing, and changing tickets.
The demo also didn't cover some of the most important elements of any decent airline site. Such as...
- I should be able to book any award in the airline's alliance online with no hassle. If a phone agent can do it, why can't I?
- I should be able to assemble complex or "nonstandard" itineraries as long as they are legal per fare or award rules.
- I should be able to easily manage my booking, seat assignments, etc. all the way up until at least the point at which the flight goes under airport control. It should not matter how I acquired the ticket to begin with: I want to manage it at the operating airline's website. (e.g., Not my corporate travel portal, some partner airline's site, or some third-party travel agent site.)
- I should be able to OLCI any itinerary that doesn't require a human document check at the counter agent, no matter how I booked the ticket. If the airline possesses my passport information and it's an itin that does not require a visa to travel, then that should be good enough to OLCI. Gate agents of course do additional doc checks at boarding time, but that should not affect my ability to OLCI.
- The airline should provide decent status updates when my flight changes. At a minimum, they always have my email. Usually they have my mobile as well. Again, it shouldn't matter how I bought the ticket or whether I'm flying a codeshare or a ticket I bought from a travel agent: at the end of the day, I want to be able to log into my itin and set up alerts with the operating carrier.
I don't dislike the fluff as long as I can turn it off. But I wish they'd focus on the core functionality. As far as I know, no airline in the world yet does all of these basic functions. Some get close in some areas but totally whiff in others.
So to me, any decent airline site should have an "expert mode" that is lightweight and straight to the essential functions of booking, managing, and changing tickets.
The demo also didn't cover some of the most important elements of any decent airline site. Such as...
- I should be able to book any award in the airline's alliance online with no hassle. If a phone agent can do it, why can't I?
- I should be able to assemble complex or "nonstandard" itineraries as long as they are legal per fare or award rules.
- I should be able to easily manage my booking, seat assignments, etc. all the way up until at least the point at which the flight goes under airport control. It should not matter how I acquired the ticket to begin with: I want to manage it at the operating airline's website. (e.g., Not my corporate travel portal, some partner airline's site, or some third-party travel agent site.)
- I should be able to OLCI any itinerary that doesn't require a human document check at the counter agent, no matter how I booked the ticket. If the airline possesses my passport information and it's an itin that does not require a visa to travel, then that should be good enough to OLCI. Gate agents of course do additional doc checks at boarding time, but that should not affect my ability to OLCI.
- The airline should provide decent status updates when my flight changes. At a minimum, they always have my email. Usually they have my mobile as well. Again, it shouldn't matter how I bought the ticket or whether I'm flying a codeshare or a ticket I bought from a travel agent: at the end of the day, I want to be able to log into my itin and set up alerts with the operating carrier.
I don't dislike the fluff as long as I can turn it off. But I wish they'd focus on the core functionality. As far as I know, no airline in the world yet does all of these basic functions. Some get close in some areas but totally whiff in others.
Jul 25, 2013 | 1:51 pm
#8
Original Poster
Join Date: Feb 2013
Location: The City of Angels, CA
Programs: AA Gold, Marriott Gold, Hilton Silver
Posts: 394
OK, I like a lot of the gizmos on that site. But high-res photography, animation, widgets, and other ajax-y stuff make for a slow page load. So I may want to look at their snazzy animation of Norway when I'm at home, but if I'm in a hotel on a crappy 3G data connection, I don't want anything to do with it.
So to me, any decent airline site should have an "expert mode" that is lightweight and straight to the essential functions of booking, managing, and changing tickets.
The demo also didn't cover some of the most important elements of any decent airline site. Such as...
- I should be able to book any award in the airline's alliance online with no hassle. If a phone agent can do it, why can't I?
- I should be able to assemble complex or "nonstandard" itineraries as long as they are legal per fare or award rules.
- I should be able to easily manage my booking, seat assignments, etc. all the way up until at least the point at which the flight goes under airport control. It should not matter how I acquired the ticket to begin with: I want to manage it at the operating airline's website. (e.g., Not my corporate travel portal, some partner airline's site, or some third-party travel agent site.)
- I should be able to OLCI any itinerary that doesn't require a human document check at the counter agent, no matter how I booked the ticket. If the airline possesses my passport information and it's an itin that does not require a visa to travel, then that should be good enough to OLCI. Gate agents of course do additional doc checks at boarding time, but that should not affect my ability to OLCI.
- The airline should provide decent status updates when my flight changes. At a minimum, they always have my email. Usually they have my mobile as well. Again, it shouldn't matter how I bought the ticket or whether I'm flying a codeshare or a ticket I bought from a travel agent: at the end of the day, I want to be able to log into my itin and set up alerts with the operating carrier.
I don't dislike the fluff as long as I can turn it off. But I wish they'd focus on the core functionality. As far as I know, no airline in the world yet does all of these basic functions. Some get close in some areas but totally whiff in others.
So to me, any decent airline site should have an "expert mode" that is lightweight and straight to the essential functions of booking, managing, and changing tickets.
The demo also didn't cover some of the most important elements of any decent airline site. Such as...
- I should be able to book any award in the airline's alliance online with no hassle. If a phone agent can do it, why can't I?
- I should be able to assemble complex or "nonstandard" itineraries as long as they are legal per fare or award rules.
- I should be able to easily manage my booking, seat assignments, etc. all the way up until at least the point at which the flight goes under airport control. It should not matter how I acquired the ticket to begin with: I want to manage it at the operating airline's website. (e.g., Not my corporate travel portal, some partner airline's site, or some third-party travel agent site.)
- I should be able to OLCI any itinerary that doesn't require a human document check at the counter agent, no matter how I booked the ticket. If the airline possesses my passport information and it's an itin that does not require a visa to travel, then that should be good enough to OLCI. Gate agents of course do additional doc checks at boarding time, but that should not affect my ability to OLCI.
- The airline should provide decent status updates when my flight changes. At a minimum, they always have my email. Usually they have my mobile as well. Again, it shouldn't matter how I bought the ticket or whether I'm flying a codeshare or a ticket I bought from a travel agent: at the end of the day, I want to be able to log into my itin and set up alerts with the operating carrier.
I don't dislike the fluff as long as I can turn it off. But I wish they'd focus on the core functionality. As far as I know, no airline in the world yet does all of these basic functions. Some get close in some areas but totally whiff in others.
I'm surprised at the overwhelmingly negative response. Maybe I'm just so fed up with current airline websites that just about everything looks like a giant step forward!
-S
Jul 25, 2013 | 3:55 pm
#9
A FlyerTalk Posting Legend
Join Date: Jul 2002
Location: MCI
Programs: AA Gold 1MM, AS MVP, UA Silver, WN A-List, Marriott LT Titanium, HH Diamond
Posts: 53,011
Then they need to hire some FT'ers!!! 
Oh, almost anything would be a giant step forward. @:-) Just as long as I can flip a switch and get straight to the barebones functionality...
I'm surprised at the overwhelmingly negative response. Maybe I'm just so fed up with current airline websites that just about everything looks like a giant step forward!
-S
-S