They seem to think that all the things that currently make airline websites annoying will somehow be great if only made more obtrusive.

"Promotions and Special Offers", "Interactive Grid with Inspiring offers", "Make it Social", "Partnerships! Find a Hotel", "Book a Honeymoon package", "Get your City Guide", "Can I Sell You Some Crap While Checking In".

I just want to book my ticket. No, thank you.