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Why do programs hide the apple logo?

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Why do programs hide the apple logo?

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Old Jun 2, 2008 | 3:10 am
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Wirelessly posted (Opera/9.50 (J2ME/MIDP; Opera Mini/4.1.11355/308; U; en))

This is not just strictly about the apple logo but I have noticed that many different tv shows will tape over or blur the computer logo. Why do they do that?

Last edited by iwebslinger; Jun 2, 2008 at 4:22 pm
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Old Jun 2, 2008 | 7:09 am
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Do you mean on TV/Movies or in commercials? Generally it is done in those situations to pretend that they aren't endorsing a particular vendor (as though someone wouldn't be able to identify a MacBook without the logo). Also, the companies make a lot of money on product placement fees so if they aren't getting paid they may try to withhold the brand endorsement.

If you're talking about something else I have no idea.
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Old Jun 2, 2008 | 7:38 am
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Originally Posted by iwebslinger
This is not just strictly about the apple logo but I have noticed that many different tv shows will tape over or blur the computer logo. Why do they do that?
Generally in those cases the manufacturer didn't pay up, so the producers blur out the logo. When you clearly see a logo (on any product, not just computers), that usually means the manufacturer paid something for the spot. Welcome to the post-TIVO world of obsessive product placement.

On a negative-connotation show like Cops, it may also be that the corporation specifically forbade the display of its logo.
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Old Jun 2, 2008 | 8:30 am
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Originally Posted by SRQ Guy
On a negative-connotation show like Cops, it may also be that the corporation specifically forbade the display of its logo.
Masta Train Jumpa's crack dealer business is sponsored by Acer Laptops and Tanqueray Gin. Acer- when you really need to keep track of da rock. And when you are rollin' down the street smokin' indo and sippin' on gin 'n juice, choose Tanqueray - the choice fo gangstas everywhere!
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Old Jun 2, 2008 | 10:13 am
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Originally Posted by sbm12
Also, the companies make a lot of money on product placement fees so if they aren't getting paid they may try to withhold the brand endorsement.

If you're talking about something else I have no idea.
I generally think that this is exactly right. Soft-extortion, is how I would describe it.
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Old Jun 2, 2008 | 10:14 am
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Originally Posted by empedocles
Masta Train Jumpa's crack dealer business is sponsored by Acer Laptops and Tanqueray Gin. Acer- when you really need to keep track of da rock. And when you are rollin' down the street smokin' indo and sippin' on gin 'n juice, choose Tanqueray - the choice fo gangstas everywhere!
NICE!
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