Delta Changing SkyMiles Program
Dec 15, 2004 | 3:31 pm
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Join Date: Sep 2004
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Delta Changing SkyMiles Program
http://www.11alive.com/money/money_a...?storyid=56171
ATLANTA (AP) -- Struggling Delta Air Lines Inc. announced a raft of changes to its frequent flier program on Wednesday, ranging from making it easier to get upgrades to simplifying fees, in hopes of winning back customers angered by previous changes to the program.
The overhaul followed a campaign by some of Deltas highest level frequent fliers, who launched a Web site in protest of changes in 2002 to the SkyMiles program, as well as other policies, at the nations No. 3 airline.
The movement led by the airlines Platinum Medallion-level frequent fliers included ads in USA Today, a roving billboard outside a stockholders meeting and a negotiating session with Delta executives.
(story continues...)
ATLANTA (AP) -- Struggling Delta Air Lines Inc. announced a raft of changes to its frequent flier program on Wednesday, ranging from making it easier to get upgrades to simplifying fees, in hopes of winning back customers angered by previous changes to the program.
The overhaul followed a campaign by some of Deltas highest level frequent fliers, who launched a Web site in protest of changes in 2002 to the SkyMiles program, as well as other policies, at the nations No. 3 airline.
The movement led by the airlines Platinum Medallion-level frequent fliers included ads in USA Today, a roving billboard outside a stockholders meeting and a negotiating session with Delta executives.
(story continues...)
