http://www.11alive.com/money/money_a...?storyid=56171
ATLANTA (AP) -- Struggling Delta Air Lines Inc. announced a raft of changes to its frequent flier program on Wednesday, ranging from making it easier to get upgrades to simplifying fees, in hopes of winning back customers angered by previous changes to the program.
The overhaul followed a campaign by some of Delta’s highest level frequent fliers, who launched a Web site in protest of changes in 2002 to the SkyMiles program, as well as other policies, at the nation’s No. 3 airline.
The movement led by the airline’s Platinum Medallion-level frequent fliers included ads in USA Today, a roving billboard outside a stockholders’ meeting and a negotiating session with Delta executives.
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