Southwest Announces first LGA routes!
#47
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,476
Because that's where the money is. WN is on the hunt for more business travel revenue.
I believe that DL operates a rather obscure "shuttle" (maybe 6 flights a day?) between LGA and MDW. AA and UA have plenty of flights to ORD. Everyone seems to charge the same price, which I don't believe to be extortionate.
Logic would suggest that DL goes bye-bye on the LGA-MDW route. Other than spite, why would DAL try to compete on this route? In addition to having lower costs, WN essentially operates a hub at MDW, so it has great competitive advantage on the route. Logic would suggest that there are better uses for scarce LGA slots for DAL than competing with WN. That said, DL is historically not the smartest-run airline, so it may take some time.
Has anyone looked at the "beyond points" for those new MDW flights? Because of the perimeter rule, it would seem to make sense to fly them to cities beyond the perimeter, so WN could offer one stop LGA service.
I would think WN could capture some reasonable LGA-CHI market share. But I doubt it will be a big money maker. To some, MDW will have advantages, but to others, it will have disadvantages. Competing against two of the largest legacy carriers in the world (AA and UA) for Chicago share won't be easy. They will match anything that WN offers. Forever. And the business travellers on this route will like their perks like lounges, upgrades, etc.
The BWI flights are so silly that they can't be more than placeholders for something later. Sure, it connects to more of the WN network, but remember, WN is supposed to be chasing higher-yielding biz travellers. No higher yielding traffic wants to fly LGA-BWI on the way to someplace else. ATC space is just too congested in the Northeast to subject yourself to hopping about it. Even savvy leisure travellers will pay a signficant premium to fly nonstop in the Northeast. And there are plenty of way to do that from NYC, which already has plenty of discount carriers like Jetblue.
It's also hard to imagine ANYONE flying just to BWI from LGA. It could not possibly be worth it from a time/money standpoint -- and that's before you consider ATC delays. ANYONE flying to DC will fly into DCA. If you've ever flown to DCA, you know why -- that airport is super-convenient. I can't imagine a lot of leisure travellers looking to fly LGA-BWI at even $120 roundtrip. It just doesn't make sense -- drive or take the train or bus, all faster. And while WN will probably be able to fill the planes, it will be mostly with low yielding junk-fares to connecting destinations. Think LGA-BWI-MCO. Not the path to riches for an airline.
The best news out of this is that folks from outside NYC can now use their RR to visit New York. My guess is that the locals mostly yawn.
#48
Join Date: Oct 2005
Location: Milwaukee, WI
Programs: HH Gold; AA AAdvantage Mbr; DL Skymiles Silver Medallion; World of Hyatt Mbr; NK Free Spirit Mbr
Posts: 2,532
Because that's where the money is. WN is on the hunt for more business travel revenue.
#49
Join Date: Jun 2006
Location: Northern New Jersey
Programs: OnePass, AAdvantage, TrueBlue, HHonors
Posts: 2,709
Perhaps that their PAX were requesting a station in NYC a little closer to the city than ISP (which is totally not a NYC airport, hello LI). So, instead of constantly forcing the loyal PAX of WN to fly another carrier, thus trying the competitors, why not fly to NYC themselves? Its good business when you're established to offer a product, in this case XXX-LGA, and make a small profit at best rather than risk losing the one's entire business [to FL, B6, etc].
#50
Join Date: Apr 2007
Location: PVD
Programs: Rapid Rewards, WorldPerks
Posts: 465
Look, with so few flights, does WN really need local traffic?
My logic here is that, how many companies have turned down using WN as a carrier because they don't serve _____ (insert LGA, BOS, and MSP here). Adding these big cities could really help WN's case in attracting more travelers.
I'm just thinkin' that with 1,096 seats a day, WN can do fine with traffic coming into LGA from other parts of the network.
My logic here is that, how many companies have turned down using WN as a carrier because they don't serve _____ (insert LGA, BOS, and MSP here). Adding these big cities could really help WN's case in attracting more travelers.
I'm just thinkin' that with 1,096 seats a day, WN can do fine with traffic coming into LGA from other parts of the network.
#51
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,476
Perhaps that their PAX were requesting a station in NYC a little closer to the city than ISP (which is totally not a NYC airport, hello LI). So, instead of constantly forcing the loyal PAX of WN to fly another carrier, thus trying the competitors, why not fly to NYC themselves? Its good business when you're established to offer a product, in this case XXX-LGA, and make a small profit at best rather than risk losing the one's entire business [to FL, B6, etc].
BTW, in my earlier post, I mentioned the possibility of using the Chicago and Baltimore flights as ways to "evade" the LGA perimeter rule. That's probably a good business strategy, but it has one obvious flaw -- when there are delays at LGA (and trust me, there will be), it will spread the pain throughout WN's system. I would never knowingly book a MDW-LAX flight if I knew it was starting at LGA! I assume this is a price WN is willing to take? I doubt they they would simply shuttle the flights back and forth between BWI and LGA to isolate the delays.
#52
Join Date: Feb 2008
Location: PIT
Programs: Marriott Silver, Priority Club Platinum, Hilton Gold, Airline Peon (United, Delta, Southwest)
Posts: 335
US has 9 nonstops BWI-LGA. Mostly on Dash's with a CRJ or two. That's over 330 seats. US is currently charging $254 RT (incl. tax - priced on 4/27-4/28).
#53
Join Date: Dec 2007
Location: Westchester Co, NY or Rio Grande Valley, TX or ???
Programs: BAEC G, WN A-, Hyatt G, HH G, MAR T, Hz PC, was [UA2P, FL A+Elite, BD G]
Posts: 2,278
1305 LGA BWI
1540 LGA BWI
617 LGA BWI
3753 LGA MDW PHX SAN SJC
2695 LGA MDW
3496 LGA MDW
3929 LGA MDW
242 LGA MDW
453 DAL MSY TPA BWI LGA
275 JAX BWI LGA
1339 LAS PHX SDF BWI LGA
1216 MDW LGA
421 LIT STL MDW LGA
648 LAS MDW LGA
208 MDW LGA
91 IND MDW LGA
Last edited by HPN-HRL; Apr 7, 2009 at 1:34 pm Reason: bumped the keyboard..
#54
FlyerTalk Evangelist
Join Date: Mar 2000
Posts: 17,476
Looks like US will have some prop planes to move elsewhere. I'm sure they're not going to try to compete with WN's new flights with that kind of service.
BTW, these "crazy" commuter flights are a real problem in the Northeast. They gunk up the works for little competitive value. AA tends to be the worst offender with this -- it almost seems like they're place-holding slots. It would be great if the gov't mandated that Northeast slots be used with larger aircraft, so that the most seats possible could be squeezed into the limited airspace.
#55
Join Date: Feb 2008
Location: PIT
Programs: Marriott Silver, Priority Club Platinum, Hilton Gold, Airline Peon (United, Delta, Southwest)
Posts: 335
I think it is just another indication of US's historic northeast franchise continuing to be taken over by WN. WN still has a substantial cost advantage over US afterall.
Edited to add: Just saw one of BoeingBoy's post on another board. US's Mainline CASM in 2008 was 14.66 (with express CASM > 19). WN's CASM was 10.24.
Edited to add: Just saw one of BoeingBoy's post on another board. US's Mainline CASM in 2008 was 14.66 (with express CASM > 19). WN's CASM was 10.24.
Last edited by myadvice; Apr 8, 2009 at 6:18 am Reason: Add CASM
#56
Moderator, Southwest Airlines and Choice Privileges
Join Date: Mar 2008
Location: Central Texas
Posts: 3,046
KNRG, it's the other way around; #453 flies TPA-BWI-LGA.
#57
Original Member and FlyerTalk Evangelist
Join Date: May 1998
Location: Kansas City, MO, USA
Programs: DL PM/MM, AA ExPlat, Hyatt Glob, HH Dia, National ECE, Hertz PC
Posts: 16,588
http://www.landrum-brown.com/masterp...mary%206-5.pdf
Page 2 indicates SW wants a 9500 foot runway for non-stop coast to coast service.
Page 2 indicates SW wants a 9500 foot runway for non-stop coast to coast service.
My first rough pass through the new schedule, weekdays 2nd week of August:
1305 LGA BWI
1540 LGA BWI
617 LGA BWI
3753 LGA MDW PHX SAN SJC
2695 LGA MDW
3496 LGA MDW
3929 LGA MDW
242 LGA MDW
453 DAL MSY TPA BWI LGA
275 JAX BWI LGA
1339 LAS PHX SDF BWI LGA
1216 MDW LGA
421 LIT STL MDW LGA
648 LAS MDW LGA
208 MDW LGA
91 IND MDW LGA
1305 LGA BWI
1540 LGA BWI
617 LGA BWI
3753 LGA MDW PHX SAN SJC
2695 LGA MDW
3496 LGA MDW
3929 LGA MDW
242 LGA MDW
453 DAL MSY TPA BWI LGA
275 JAX BWI LGA
1339 LAS PHX SDF BWI LGA
1216 MDW LGA
421 LIT STL MDW LGA
648 LAS MDW LGA
208 MDW LGA
91 IND MDW LGA
#59
Join Date: Mar 2005
Location: DEN
Programs: UA1K
Posts: 4,045
and from a quick glance, DEN is the furthest flight from LGA.
#60
Join Date: Jul 2000
Location: Commuting around the mid-atlantic and rust-belt on any number of RJs
Programs: TSA Random Selectee Platinum, * Gold, SPG/HH/MR mid-tier, and a tiny bag of pretzels.
Posts: 9,255
Not to get too sidetracked, but the DOT stats show that people going to/from PIT from close-by destinations served nonstop by US along with a connection on WN, a chunk of the travelers choose to stick with WN and the connection. This erosion was seen on many short routes that US dropped and is still seen on short routes such as PIT-RDU, PIT-STL.
People take connections on these routes because the cost is often half the nonstop. That makes some sense.
It could be the flexibility that WN offers with their tickets. It could be they needed the 2 credits for a RR reward or to make A list. It could be that they didn't want to fly DL's RJ's or CO's props. It could be that they hate US. It could be that they had a lot of equipment and did not want to pay bag fees. It could be that they needed a last minute ticket and WN was the best option. With only a few hundred seats to fill to NYC (from BWI), I have no doubt that WN can fill them profitably.
I like WN, I really do. If I still lived in PIT, I'd take CO to EWR or B6 to JFK before I did a tango via BWI.
We (as FT members) might intentionally take a connection because of RR credits and the like, but most people (if the price is right) are getting on the nonstop on a flight like that.