[Speculation] Is Alaska Crashing and Burning as a Company?
Feb 16, 2026 | 6:04 pm
#346
Join Date: Jan 2019
Location: SAN, BOS
Programs: AS MVPG100K, AA ExPlat, QR Platinum
Posts: 2,555
Sounds like, they’re doing fine as a business if people are willing to pay a quarter of a thousand for a 50 minute flight 😁
Feb 16, 2026 | 6:41 pm
#347
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Location: Over the Bay Bridge, CA
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Feb 16, 2026 | 8:02 pm
#348
Original Poster
Ambassador: World of Hyatt
Join Date: Apr 2000
Location: San Diego,CA
Posts: 11,138
Feb 16, 2026 | 8:04 pm
#349
Original Poster
Ambassador: World of Hyatt
Join Date: Apr 2000
Location: San Diego,CA
Posts: 11,138
Evolved? More like took some steroids for rapid but not healthy growth. I'm reminded of my dearly departed apricot tree, which one year, had so much fruit on one branch that it finally gave way, leaving a huge tear in the trunk, inviting illness to the tree, causing its ultimate demise.
My mouth is watering, dreaming of the cornucopia of delights that will be overflowing from the snack basket. May the FA remember a PDB and perhaps two beverage runs, for the comfortably numb I'd like to be when arriving.
My mouth is watering, dreaming of the cornucopia of delights that will be overflowing from the snack basket. May the FA remember a PDB and perhaps two beverage runs, for the comfortably numb I'd like to be when arriving.
jealous of course!
Feb 16, 2026 | 8:13 pm
#350
Join Date: Oct 2010
Location: San Diego, Ca
Programs: AA 2MM LT PLT; AS Atmos Gold; Honors Diamond; IHG PLT
Posts: 4,245
My biggest air travel gripe is not with an airline, but SAN: Airport authority spent $3.8 billion replacing terminal 1, adding miles of 2 and 3 lane dedicated roadways, which now feature 3 one-lane choke points. What is the point of driving at near highway speeds to then wait in a parking lot to check in, pick up arrivals or leave terminal 2. Just waiting for someone to find a way to blame this on ALK management.
Feb 17, 2026 | 2:31 am
#351
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Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
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Posts: 21,244
Evolved? More like took some steroids for rapid but not healthy growth. I'm reminded of my dearly departed apricot tree, which one year, had so much fruit on one branch that it finally gave way, leaving a huge tear in the trunk, inviting illness to the tree, causing its ultimate demise.
Meanwhile, today I had a unicorn transaction. I wasn't quite sure the last dates of the SFO/BUR route. I checked for flights (after seeing the outrageous WN prices OAK/BUR if I wanted a chance of a decent seat and a boarding zone for a chance of my carry on bag) and voila, for a bit over $200, I get the joy of flying an OO plane one last time on the route. (The price was almost as outrageous as WN from OAK.) AS tried to sell me a $40 upgrade, but I declined. After ticketing, within a few minutes, I received a You've been upgraded to First Class email. I had no idea that my fare was in a seat bucket high enough for the possible instant upgrade, nor did I check for U space. After all my whining, I will get to fly SFO/BUR for "only" $243 and enjoy the opulent splendor of the AS/OO F experience on the route. My mouth is watering, dreaming of the cornucopia of delights that will be overflowing from the snack basket. May the FA remember a PDB and perhaps two beverage runs, for the comfortably numb I'd like to be when arriving.
Meanwhile, today I had a unicorn transaction. I wasn't quite sure the last dates of the SFO/BUR route. I checked for flights (after seeing the outrageous WN prices OAK/BUR if I wanted a chance of a decent seat and a boarding zone for a chance of my carry on bag) and voila, for a bit over $200, I get the joy of flying an OO plane one last time on the route. (The price was almost as outrageous as WN from OAK.) AS tried to sell me a $40 upgrade, but I declined. After ticketing, within a few minutes, I received a You've been upgraded to First Class email. I had no idea that my fare was in a seat bucket high enough for the possible instant upgrade, nor did I check for U space. After all my whining, I will get to fly SFO/BUR for "only" $243 and enjoy the opulent splendor of the AS/OO F experience on the route. My mouth is watering, dreaming of the cornucopia of delights that will be overflowing from the snack basket. May the FA remember a PDB and perhaps two beverage runs, for the comfortably numb I'd like to be when arriving.
Feb 17, 2026 | 3:44 am
#352
Join Date: Jan 2011
Location: Seattle
Programs: Costco Club
Posts: 1,602
Evolved? More like took some steroids for rapid but not healthy growth. I'm reminded of my dearly departed apricot tree, which one year, had so much fruit on one branch that it finally gave way, leaving a huge tear in the trunk, inviting illness to the tree, causing its ultimate demise.
Meanwhile, today I had a unicorn transaction. I wasn't quite sure the last dates of the SFO/BUR route. I checked for flights (after seeing the outrageous WN prices OAK/BUR if I wanted a chance of a decent seat and a boarding zone for a chance of my carry on bag) and voila, for a bit over $200, I get the joy of flying an OO plane one last time on the route. (The price was almost as outrageous as WN from OAK.) AS tried to sell me a $40 upgrade, but I declined. After ticketing, within a few minutes, I received a You've been upgraded to First Class email. I had no idea that my fare was in a seat bucket high enough for the possible instant upgrade, nor did I check for U space. After all my whining, I will get to fly SFO/BUR for "only" $243 and enjoy the opulent splendor of the AS/OO F experience on the route. My mouth is watering, dreaming of the cornucopia of delights that will be overflowing from the snack basket. May the FA remember a PDB and perhaps two beverage runs, for the comfortably numb I'd like to be when arriving.
Meanwhile, today I had a unicorn transaction. I wasn't quite sure the last dates of the SFO/BUR route. I checked for flights (after seeing the outrageous WN prices OAK/BUR if I wanted a chance of a decent seat and a boarding zone for a chance of my carry on bag) and voila, for a bit over $200, I get the joy of flying an OO plane one last time on the route. (The price was almost as outrageous as WN from OAK.) AS tried to sell me a $40 upgrade, but I declined. After ticketing, within a few minutes, I received a You've been upgraded to First Class email. I had no idea that my fare was in a seat bucket high enough for the possible instant upgrade, nor did I check for U space. After all my whining, I will get to fly SFO/BUR for "only" $243 and enjoy the opulent splendor of the AS/OO F experience on the route. My mouth is watering, dreaming of the cornucopia of delights that will be overflowing from the snack basket. May the FA remember a PDB and perhaps two beverage runs, for the comfortably numb I'd like to be when arriving.
Feb 17, 2026 | 4:49 am
#353
Join Date: Jan 2024
Location: Moita, Portugal
Programs: AS MVP Gold75
Posts: 925
But most of us don't, having watched Alaska go from something good to now looking at alternatives. Disappearing interlining, forwarding baggage, buy First, get lounge access along with doubling Boardroom fees, greatly diminished upgrades, chip-chip-chip, etc. These are all own goals.
But if you are a fan of a third rate actor maybe poor performance is acceptable to you?
Feb 17, 2026 | 5:03 am
#354
Join Date: Jan 2019
Location: SAN, BOS
Programs: AS MVPG100K, AA ExPlat, QR Platinum
Posts: 2,555
I think this thread has officially run its course and should be locked. Alaska is “crashing and burning” because they offer a snack basket on a short intra-California route? Is that what this thread has devolved into? Complaining about possibly the pettiest of petty?
Feb 17, 2026 | 5:37 am
#355
Join Date: Jan 2011
Location: Seattle
Programs: Costco Club
Posts: 1,602
I am sure you do.
But most of us don't, having watched Alaska go from something good to now looking at alternatives. Disappearing interlining, forwarding baggage, buy First, get lounge access along with doubling Boardroom fees, greatly diminished upgrades, chip-chip-chip, etc. These are all own goals.
But if you are a fan of a third rate actor maybe poor performance is acceptable to you?
But most of us don't, having watched Alaska go from something good to now looking at alternatives. Disappearing interlining, forwarding baggage, buy First, get lounge access along with doubling Boardroom fees, greatly diminished upgrades, chip-chip-chip, etc. These are all own goals.
But if you are a fan of a third rate actor maybe poor performance is acceptable to you?
Feb 17, 2026 | 5:52 am
#356
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Feb 17, 2026 | 6:12 am
#357
Join Date: Jan 2024
Location: Moita, Portugal
Programs: AS MVP Gold75
Posts: 925
I can think of NOTHING they are doing better now than 5 years ago.
Service, interlining, IT, IRROPS: all have been a dogs breakfast.
Nothing like sitting on SEA's Taxiway Tango for 3 hours after a flight from CLE waiting for AS IT to get their **** together...
Feb 17, 2026 | 6:32 am
#358
Join Date: Jan 2011
Location: Seattle
Programs: Costco Club
Posts: 1,602
no I’m saying the specific examples you mention in your previous post “boardroom fees” and upgrade changes. That’s all deliberate, just because you don’t like it doesn’t mean they’re crashing and burning.
Feb 17, 2026 | 6:35 am
#359
Join Date: Jan 2011
Location: Seattle
Programs: Costco Club
Posts: 1,602
Forward how?
I can think of NOTHING they are doing better now than 5 years ago.
Service, interlining, IT, IRROPS: all have been a dogs breakfast.
Nothing like sitting on SEA's Taxiway Tango for 3 hours after a flight from CLE waiting for AS IT to get their **** together...
I can think of NOTHING they are doing better now than 5 years ago.
Service, interlining, IT, IRROPS: all have been a dogs breakfast.
Nothing like sitting on SEA's Taxiway Tango for 3 hours after a flight from CLE waiting for AS IT to get their **** together...
Feb 17, 2026 | 8:44 am
#360
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Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 42,473
I think this thread has officially run its course and should be locked. Alaska is “crashing and burning” because they offer a snack basket on a short intra-California route? Is that what this thread has devolved into? Complaining about possibly the pettiest of petty?