Even the fruitplate SPML on Hel-Arn ist better than that. Everywhere else a warm breakfast. Well there are domestic and Baltic flights with no business class thus no breakfast.

From BA's Club World menus:

The competition's breakfast can be excellent. This is the Full LNER (with spinach instead of baked beans), as available to and from Newcastle.

If lner marketing team have any sense they’ll be straight on this. The service on LNER outshines BA and its fairly miserable crew every time.

however, the current first class pricing structure does mean even the inconvenience of Newcastle airports location and a trip on the Lizzie or HEX represents poor value vs a quick BA hop

Another great point which again illustrates the complete lack of thought for the customer need. One doesn�t always have time for breakfast in the lounge if at or close to MCT from an inbound overnight flight when the whole point is to maximise rest.

Great! Will this make the flights shorter?

This in spades. As someone once said "you show me the incentives, I'll show you the outcomes".

I�m just really confused what the crew want to do instead in the time they�ve apparently saved. There is no suggestion that the current system is in any way impacting safety-critical functions. So how is this mystery time going to be used?

Having been Crew myself I don’t believe this saves (hardly) any time to be honest. The only thing which takes slightly longer, and I am talking seconds, is putting the hot entrees on to/into the trolley that’s it. You still are serving a tray, offer a pastry, drinks etc.

You need to be organised and plan ahead that’s all, maybe that’s what the minority of Crew are struggling with.
I mentioned before I have seen variations of service galore in recent times , including meal order taken on the ground in MAN on a club world meal order pad. All hand run “with a galley operator”, needless to say they never finished the service.
It’s a meal and a drink, all hands on deck, job done no problem, well it shouldn’t be a problem.

on a side note, at last and finally, the “managers” as they are called seen sense and reverting to a service which worked very well for decades rest of the day, either meals followed by drinks or drinks, meal and drinks, depending on route, rather than wanting to serve everything at the same time which was messy and took forever. That was another invention they hailed a success but finally they given in as this worked very well in Eurofleet and Mixed Fleet days but needed to change apparently, with Heathrow Cabin Crew starting. They call it a change and omit to mention that it is going full circle, says it all really.

The only routes I can see this helping on is the ex outstation nightstopping aircraft on the first run back to LHR. JER/MAN wasn�t a problem as they got a bacon roll, but AMS/CDG etc that got a full hot was a little more challenging.
Because of the ways the trolleys are set up to accommodate chill boxes containing hots and fruit etc it makes it really difficult to configure them in a way that makes the service easy to deliver. The on the ground prep required to set up trays and trolleys etc is rather higher than when you�re just getting on an aircraft at LHR, or one that hasn�t nightstopped. This isn�t a problem on low club load flights but higher ones could be a challenge. What you often find was that crew wanted to cut corners (for example, by putting the hots in a box on top rather than posting them onto the trays in the trolley) in order to save time.
Of course this isn�t a problem departing LHR as you don�t have the issue with the chill boxes so it�s just a case of hots on trays and go, but some crew did still struggle with this for unknown reasons.

Yes remember spending plenty a times on my hands and knees before and during boarding re organising trays and getting them ready for the service, butter and fruit pots/yoghurts on them, trays all shifted around and loading the ovens up downroute, oh the glamour�.

As you say it�s the minority of Crew which struggles/struggled but even on the AMS/CDG /DUB with high club loads it is doable with a hot breakfast, and so is BHD and NCL. On the express routes things were over complicated and not helped by sticky ham and cheese croissants which you had to scrape off the foils taking time, bacon roll or a nice muffin would have been much easier to serve and nicer to have by Customers.

Yes some European/continental Customers are not a fan of the full hot breakfast but that could have been addressed by offering maybe a cold plate like they do as third choice. Not having flown shorthaul for a while with competitors like KLM or LH for a while I don�t know what they offer, my guess on LH is a cold plate of meat and cheese and generally there�s no choice, but then again their Business class cabins have never been near the capacity BA is carrying in Club Europe at times.

Out in the aisle performing the Dance of the Seven Veils, the way it is described

Just when you think that you have heard the lot, along comes something that takes one's breath away for its sheer nerve and downright cheek. How dare they say that! I have no recollection of the trial but clearly not enough people did not kick off about it. When I think what used to be served on the CDG runs and then this nonsense. What I object to even more is that they would insult our intelligence by telling us that was what we all wanted in the first place. Had Cabin Crew told me that I should have eaten in the Lounge; the fur would really have flown. It is so much more sensible to just agree on "Yes, isn�t it dreadful - do complain to BA. They never listen to us".

I must confess, however, that I have absolutely no intention of ever taking a breakfast flight as one of the joys of being retired is that I do not have to. I am just concerned that this is the thin end of the wedge.

When you look at the competitive environment which other European carriers are serving a hot breakfast on their shortest European routes? Answer = none.

BA has always actually been a leader (shock horror) in breakfast catering on its shortest flights. No way you will see a hot option on AF or KL or LH etc.

AF will offer you some fruit, yoghurt and a pastry. KLM some refined carbs in a cardboard box. And LH some cold dish. And to be fair, this is what these airlines will continue to offer throughout the day. Also worth mentioning, most of these airlines do not have an option b on the menu except for take it or leave it.

I am just having a really hard time imagining me in such a situation. More like the Dance of the Seven Army Blankets. It is interspersed with the thought of Can I help you in a Tutu performing Swan Lake. Now that would take their minds off their food!

When the service is finished on an Ultra Short Haul flight, they usually start prepping the next flight. I imagine that the Flight Deck will still get their Hot Breakfast and so the J passengers can make do with smelling that with their lumps of under-ripe fruit.

To aid your recollection:

CE EDI Breakfast Trial [other routes may follow]

aks120