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BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025

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BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025

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Old Jan 2, 2025 | 12:54 am
  #2101  
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Wonder how they will display your lifetime tier point balance?

How much progress you have made effectively in Ł ? (I am definitely better off not knowing how much I have given BA!) Or how much you have left in the Ł100k’s. Shall I go for it? Or buy a big house!
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Old Jan 2, 2025 | 12:56 am
  #2102  
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Originally Posted by Etxebas
I may be out of luck as the flights I booked pre 30/12 to take me to 1500TP after 1st April 2025 are a combo of BA/IB/AA marketed and non-BA marketed (eg QR and MH). Is it correct that partner airlines (other than IB/AA) won't earned TPs based on the old system even if booked before 30/12???? That seems very unfair
As it currently stands, yes. I'm in a similar boat, but with some slightly different goal posts. I've got 3 weeks to make up my mind as to whether I start crediting my first trip (640TP) at the end of Jan to somewhere else. If I credit to BAEC, I'll end up with another GUF2 when my year realigns (to add to the one I just earned), but 2x GUF2 ... I don't see as much use, as I tend to struggle to use them well anyway.
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Old Jan 2, 2025 | 12:58 am
  #2103  
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Originally Posted by flashware
Is your April TP run BAH double TP booked pre 30/12? If not, then your TP run is Ł13k once taxes/fees are taken out...? My understanding is there's no conversion (as of now) for travel booked pre announcement, that isn't booked under the BAH double TP promo.
Alas, not a holiday. A classic West Coast US TP run that is to be consigned to the history books, that will generate the circa Ł13K once converted, or at least according to my reading of the website which doesn’t say that only holiday bookings would be converted to the new scheme?
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Old Jan 2, 2025 | 1:03 am
  #2104  
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Originally Posted by JSM8
If NPS is a factor that is certainly one measure that may well be hit hard by these changes
Not necessarily, if you deliberately push all the unhappy premium leisure customers to go elsewhere and only keep the corporate customers that are now happier with BA than before too, that could be one way to increase customer NPS
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Old Jan 2, 2025 | 1:07 am
  #2105  
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Originally Posted by dougzz
BA amplified the status numbers with double TP holidays, suggesting they were somewhat OK with status numbers until quite recently.
I imagine the TP revenue based system has been in the pipeline for as long as the spend based Avois and moving to a common year.

It is possible, though only speculation, that BA do want more Bronze, but less gold and silver?
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Old Jan 2, 2025 | 1:10 am
  #2106  
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Originally Posted by choosethedrew
Alas, not a holiday. A classic West Coast US TP run that is to be consigned to the history books, that will generate the circa Ł13K once converted, or at least according to my reading of the website which doesn’t say that only holiday bookings would be converted to the new scheme?
Actually, yes - I think that is right as per https://www.britishairways.com/conte...h-airways-club, but only if AA/BA/IB. AS won't count. Hence my RJ booking in June (made pre 30/12) won't be converted.

From 1 April 2025, you’ll earn Tier Points based on total eligible spend.

For flights booked before 1300 GMT 30 December 2024 for travel from 1 April 2025, that are marketed by British Airways, American Airlines or Iberia, Tier Points will be awarded based on a conversion of the existing method.

This means any bookings you’ve already made will earn proportionally the same number of Tier Points, or more, as today.

Examples for flights booked before 13:00 GMT 30 December 2024 for travel after 1 April 2025
London Heathrow to New York booked in Economy (O class):

Today you earn 20 Tier Points each way
From 1 April 2025, we’ll convert this to 267 Tier Points each way
When you fly, you’ll earn Tier Points based on this converted amount, rather than eligible spend
London Heathrow to Madrid in Club Europe (I class)

Today you earn 40 Tier Points each way
From 1 April 2025, we’ll convert this to 534 Tier Points each way
When you fly, you’ll earn Tier Points based on this converted amount, rather than eligible spend
You’ll also earn Tier Points for any qualifying add-ons purchased as part of your trip.
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Old Jan 2, 2025 | 1:15 am
  #2107  
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Originally Posted by surryson
Happy NY to all

I have taken my time over the past few days and read from Page 1, right up until now.

My immediate reaction when the news came through was one of anger and this still remains, even a couple of days later.

I firstly want to commend all posters for the well thought out, calm and mostly rational contributions.

I have been Gold for around 10 years. Probably Silver for 3-5 year prior. I pushed for Gold because it was something I could just about aspire to attain and I felt that the extra benefits were worthwhile. It was a club I wanted to be part of.

I am a leisure traveller and fully self funded. I normally hit around 1700TP per year, occasionally have reached enough for GUF2.

I am someone who would ‘splash out’ on AUPs or POUGs, particularly on SH for the extra space, tier points etc.

My feeling of anger is fuelled by 1) the lack of notice, 2) the disingenuous reasoning and explanation given by BA in their limited comms so far, 3) the ongoing fragility of their operations, coupled with their inferior product and service 4) the actual newly announced tier thresholds.

A lot of things don’t quite add up with this ‘Project’. Sean, Colm etc are clever guys. I can’t make up my mind if they have taken a punt or some of the many new generation of senior managers, just don’t ’get it’ and have put together a gimmicky PowerPoint deck extolling the ‘clever’ cost savings, whilst showing some kind of evidence of nil/limited loyalty/revenue leakage and have managed to convince them that these changes are a ‘no brainer’.

There is clear belief in the BA Holidays side of the business. This has grown substantially over the past 10 years. I suspect that one of the goals will be to try to ‘take on’ the big hotel loyalty programmes of Hilton and IHG etc… perhaps even to try to bring them under the Avios banner. Time will tell.

This might be a long post, perhaps few will read it. But I will feel better for getting my thoughts down in writing.

As posted in the OWE thread, I will be immediately moving the crediting of my flights to another OW airline. I would prefer to follow the philosophy of CWS when he urges the ‘take your time and wait’ approach, but I have too many upcoming paid bookings in J. I have enough points to retain BA Gold for now. I may just about be able to scrape BA Silver in the future but I want to explore giving myself every opportunity of keeping OWE elsewhere. Either way, I could attain OWS elsewhere.

The things I enjoy most about my status are benefits such as CX The Pier, QF F Lounge, The First Wing, additional baggage allowance, fast track security. None of these are unique to BA Gold.

I will continue to fly BA where the schedule or possibly price makes sense, but my drifting loyalty over the years which I have intentionally fought against due to a long standing loyalty to the brand, has now been accelerated by these tone deaf changes.

I have put up with the dreadful operational performance. Woefully unreliable IT. Massively inferior or inconsistent product. Avios earning devaluation.

Simple basics like wifi - why do some of the 789 still not have it(?) - these aircraft are 10 years old; before RR Engine issues are given as a reason.

I read the IAG Investor deck. Slide after slide on operational improvements all containing nothing saying how they will actually improve on-time performance, resilience when NATS drop the flow rate by 5per hour or the fundamental minimum for them to load checked bags onto SH aircraft at their home hub.

The trumpeting of the new F seat for the 380, which, by the time it’s fully rolled out, will likely be superseded by others.

BA are right about one thing. My needs have evolved. Just not in the way they seem to think or claim that they can support me.

Keep the inputs coming and no matter which loyalty route you choose to go down in the future, I wish you good luck and happy travelling.
Depending on your travel patterns, (ironically) if you don't value Flagship Lounge access in the US, flipping those bookings to credit to AA might be a worthwhile consideration. A booking worth Ł1000 (before taxes) would kick out 9,000 Avios on BA as a Gold/GGL (9 Avios/Ł). Over at American, as an Executive Platinum you're looking at 13,750 AAdvantage miles (11 miles/dollar, then adjust for dollars to Sterling - I'm using $1.25/Ł1.00 as a placeholder ratio). And of course, if the dollar weakens, this could get dizzying if something pushed the Sterling back to something in the $1.50 range (e.g. loose US fiscal policy).
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Old Jan 2, 2025 | 1:16 am
  #2108  
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I’ve now spent three days having discussions with people as well as looking at this forum and social media. I would put the reactions into four categories of people:

Premium Leisure Travellers - “Oh well. Never mind. We just want to do as much travel as we can whilst we are still able. The Gold Card was nice but we will live without it.”

Budget Leisure Travellers - “BA are so expensive. What’s a Gold Card?”

Business Travellers - “What are tier points anyway and why are the lounges always full of people who seem to have nothing to do?”

AVGeeks, TP Runners, etc - “This is the end of the world as we know it. After all my year of loyalty, who do BA think they are? I will never step foot on a BA plane again. So what if I’m not a profitable customer, I WANT A GOLD CARD,”
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Old Jan 2, 2025 | 1:32 am
  #2109  
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Originally Posted by HFHFFlyer
I’ve now spent three days having discussions with people as well as looking at this forum and social media. I would put the reactions into four categories of people:

Premium Leisure Travellers - “Oh well. Never mind. We just want to do as much travel as we can whilst we are still able. The Gold Card was nice but we will live without it.”

Budget Leisure Travellers - “BA are so expensive. What’s a Gold Card?”

Business Travellers - “What are tier points anyway and why are the lounges always full of people who seem to have nothing to do?”

AVGeeks, TP Runners, etc - “This is the end of the world as we know it. After all my year of loyalty, who do BA think they are? I will never step foot on a BA plane again. So what if I’m not a profitable customer, I WANT A GOLD CARD,”
And you fall into which category?
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Old Jan 2, 2025 | 1:32 am
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Originally Posted by HFHFFlyer
I’ve now spent three days having discussions with people as well as looking at this forum and social media. I would put the reactions into four categories of people:
I think you have missed a very important category: Business travellers who have a Y only company policy, but are able to travel on BA. They know all about BAEC and direct some of their leisure spend towards BA in order to make enough status to gain lounge entry for their Y travel.

They are the type to do a lot of segments that net low TP for a lot of spend, but under the new system the won't make silver. Those are the people who will feel the impact most and are more likely to move spend away from BA, as there is no reason left to stay.

In the companies I've worked at, I've honestly met very few frequent business travellers who were clueless about airline FFP's. Generally speaking, I saw those who fly enough to make some sort of status with an airline know about it.
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Old Jan 2, 2025 | 1:34 am
  #2111  
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Indeed, as I noted a few hundred back - partner regularly spends Ł2000+ on Y and gets 70TPs

This will now be a third of the way to silver
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Old Jan 2, 2025 | 1:34 am
  #2112  
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Originally Posted by flashware
Actually, yes - I think that is right as per https://www.britishairways.com/conte...h-airways-club, but only if AA/BA/IB. AS won't count. Hence my RJ booking in June (made pre 30/12) won't be converted.

From 1 April 2025, you’ll earn Tier Points based on total eligible spend.

For flights booked before 1300 GMT 30 December 2024 for travel from 1 April 2025, that are marketed by British Airways, American Airlines or Iberia, Tier Points will be awarded based on a conversion of the existing method.

This means any bookings you’ve already made will earn proportionally the same number of Tier Points, or more, as today.

Examples for flights booked before 13:00 GMT 30 December 2024 for travel after 1 April 2025
London Heathrow to New York booked in Economy (O class):

Today you earn 20 Tier Points each way
From 1 April 2025, we’ll convert this to 267 Tier Points each way
When you fly, you’ll earn Tier Points based on this converted amount, rather than eligible spend
London Heathrow to Madrid in Club Europe (I class)

Today you earn 40 Tier Points each way
From 1 April 2025, we’ll convert this to 534 Tier Points each way
When you fly, you’ll earn Tier Points based on this converted amount, rather than eligible spend
You’ll also earn Tier Points for any qualifying add-ons purchased as part of your trip.
“For flights booked before 1300 GMT 30 December 2024 for travel from 1 April 2025, that are marketed by British Airways, American Airlines or Iberia, Tier Points will be awarded based on a conversion of the existing method.”



Is that correct? The website just says BA MARKETED flights. Is it really British Airways, American Airlines or Iberia?
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Old Jan 2, 2025 | 1:41 am
  #2113  
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I'll be curious to see the impact of inflation on the TP requirements for status in future years, Will the the GFL TP regularly climb?

Either BA will have to put the thresholds up a little each year, and mildly annoy folk, or avoid that minor annoyment and do it every five years say and get a bit of major annoyment.
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Old Jan 2, 2025 | 1:44 am
  #2114  
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Originally Posted by AJNEDC
The hysteria from so many of you, I find ehhh... Many of you have been traveling frequently on deeply discounted fares, taking advantage of low-cost options to achieve BA status. Clearly BA has reviewed the numbers and found that your spending have generated minimal margin while you’ve been racking up significant costs, particularly in the lounges, such as at Heathrow, where food and drink consumption is high and where some pax who have paid over $5K for their ticket cannot find a place to sit.

The claim that many of you are “done” with BA seems more like frustration than a serious intention to leave. You are far too reliant on BA, and BA knows this. Even if some of you do leave, the airline will have no trouble filling its planes at the price points it prefers. BA is targeting customers willing to pay more for premium tickets. You have options—either step up to that level or step off the loyalty bandwagon.

BA owes you nothing beyond getting you from point A to point B.
They may not have trouble filling the likes of JFK but my two cents is their yields are about to be trashed on the likes of HKG, SIN, TYO, SEL. The only reason anyone would fly BA over CX, SQ, JL, NH was for the loyalty program. Those flyers (yes including certain business J travellers) have now been unshackled from having to deal with BA and for those not London-based, Heathrow.

There might be an airline that could pull this shift off but it isn't BA unless they improve exponentially in every aspect.
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Old Jan 2, 2025 | 1:55 am
  #2115  
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Originally Posted by lost_in_translation
Not necessarily, if you deliberately push all the unhappy premium leisure customers to go elsewhere and only keep the corporate customers that are now happier with BA than before too, that could be one way to increase customer NPS
Only if you solve for the lousy hard product, poor food etc etc. Don't tell me all those complaints will simply vanish.
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