Originally Posted by
AJNEDC
The hysteria from so many of you, I find ehhh... Many of you have been traveling frequently on deeply discounted fares, taking advantage of low-cost options to achieve BA status. Clearly BA has reviewed the numbers and found that your spending have generated minimal margin while you’ve been racking up significant costs, particularly in the lounges, such as at Heathrow, where food and drink consumption is high and where some pax who have paid over $5K for their ticket cannot find a place to sit.
The claim that many of you are “done” with BA seems more like frustration than a serious intention to leave. You are far too reliant on BA, and BA knows this. Even if some of you do leave, the airline will have no trouble filling its planes at the price points it prefers. BA is targeting customers willing to pay more for premium tickets. You have options—either step up to that level or step off the loyalty bandwagon.
BA owes you nothing beyond getting you from point A to point B.
They may not have trouble filling the likes of JFK but my two cents is their yields are about to be trashed on the likes of HKG, SIN, TYO, SEL. The only reason anyone would fly BA over CX, SQ, JL, NH was for the loyalty program. Those flyers (yes including certain business J travellers) have now been unshackled from having to deal with BA and for those not London-based, Heathrow.
There might be an airline that could pull this shift off but it isn't BA unless they improve exponentially in every aspect.