BA ANNOUNCEMENT - BA to move to a spend based Tier Point system From 1st April 2025
#2056



Join Date: Jul 2009
Programs: BAC Silver, IHG Diamond, Finnair Silver, LH Senator
Posts: 9,371
TK, GF, PC, EY, EK, SV, QR, MS, RJ, Biman, Ethiopian, Royal Air Maroc etc. and PIA soon all fly to or connect to the Middle East area, Pakistan etc.
Always people going to Jeddah for Umrah.
Always people going to DXB, AUH, LHE, KHI, LOS etc.....
Planes are generally full, although the odd time when loads might be reduced as withvany airline.
Loads of Chinese people seem to fill Hainan and Juneyao? whenever they fly. Students or just a decent sized community?
BA just doesn't want these sorts of people, and to be honest, can't really compete with most of these airlines.
SQ out of MAN is a bit costly, and loads are lower rather than full as on BA.
#2057



Join Date: Mar 2024
Location: DFW
Programs: AA Executive Platinum (OW Emerald)
Posts: 1,272
Actually for non-UK BAEC members, other than the qualifying flights, there is less incentive to stick with the airline. You could literally grab LTG with minimal BA flying or heck, 35k TPs without a single BA flight to get GFL.
A lot of people put up with BA because of the upgrades and the proposition of Gold for Life.
Lifetime programs are funny - You find out you have worked so hard on achieving a goal. Once you finish it, you go for another LT goal or become a free agent. That got me thinking what the point was chasing LT status. After Gold for Life on United, I wouldn't fly them too much anyway.
The way they gut the LT program actually killed all the thought processing of folks putting up with their service, time and money on a rather underwhelming product.
Many from AA were jumping ship to BA primarily because of the chance of GFL. With just a few announcements, AA LT suddenly became way more achievable than BA. I was thinking to start fresh on BA but then it looked like I got a long way to go with AA(almost 50% to LT OneWorld Emerald) but at least I can see the light - BA? Not so much.
A lot of people put up with BA because of the upgrades and the proposition of Gold for Life.
Lifetime programs are funny - You find out you have worked so hard on achieving a goal. Once you finish it, you go for another LT goal or become a free agent. That got me thinking what the point was chasing LT status. After Gold for Life on United, I wouldn't fly them too much anyway.
The way they gut the LT program actually killed all the thought processing of folks putting up with their service, time and money on a rather underwhelming product.
Many from AA were jumping ship to BA primarily because of the chance of GFL. With just a few announcements, AA LT suddenly became way more achievable than BA. I was thinking to start fresh on BA but then it looked like I got a long way to go with AA(almost 50% to LT OneWorld Emerald) but at least I can see the light - BA? Not so much.
As for the AA customers, I can say confidently any AA customer flying TA in the back on AA and then BA will avoid BA rear cabin flights like the plague. The numbers dont convey the reality of the discomfort of the BA economy product versus AA and others. So BAs focus must be on the Business Class TA flyer. The problem there is the new program makes it easier to reach Status on AA than BA, and within the U.S. the possible upgrades and seat selection benefits are generally more valuable than lounge access, because those flyers likely have a card that provides lounge access.
I do wonder if this isnt the latest in a long trek to the merging of BA and AA (and IB?). But the different economic realities, and the fundamental differences between the inter-Europe and domestic U.S. expectations, make this a peril filled quest.
#2058



Join Date: Jul 2009
Programs: BAC Silver, IHG Diamond, Finnair Silver, LH Senator
Posts: 9,371
It looks as if BA sees the US market as a great source of .
Thry can't really compete with Asian or Middle Eastern airlines, and there are a few lucrative routes to the US that they already capitalise on.
on.
Gives the impression that there are a lot more affluent Americans than Brits flying premium cabins, so they want to tap more into this.
As said elsewhere, not sure how AA feels about technically poaching their customers.
Thry can't really compete with Asian or Middle Eastern airlines, and there are a few lucrative routes to the US that they already capitalise on.
on.
Gives the impression that there are a lot more affluent Americans than Brits flying premium cabins, so they want to tap more into this.
As said elsewhere, not sure how AA feels about technically poaching their customers.
#2059
FlyerTalk Evangelist




Join Date: May 2014
Location: UK
Programs: BA Gold
Posts: 14,468
#2060
Join Date: Sep 2023
Programs: BAEC Gold
Posts: 5
He still has issues with the BA forum after he was made to look foolish last year (or the year before) about the A350 galley. He posted some incorrect information, and despite being corrected by a number of BA FAs, he still doubled down and claimed they were all wrong.
He then posted another very childish blog post similar to the latest about "small time forums thinking they know more than an expert like him" etc.
He then posted another very childish blog post similar to the latest about "small time forums thinking they know more than an expert like him" etc.
#2061
Original Poster
FlyerTalk Evangelist


Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 27,218
Ian Romanis, BA's director of CRM and who fronted the roll-out of the changes, is leaving BA mainline and taking a non-loyalty job at BA Cityflyer. He didn't waste any time distancing himself from all this!
#2062




Join Date: Dec 2013
Programs: NZ Airpoints GE, Qantas Platinum, Accor Diamond, Hilton Diamond
Posts: 1,229
Well, MAN does have a large catchment area that has rather a lot of Muslims.
TK, GF, PC, EY, EK, SV, QR, MS, RJ, Biman, Ethiopian, Royal Air Maroc etc. and PIA soon all fly to or connect to the Middle East area, Pakistan etc.
Always people going to Jeddah for Umrah.
Always people going to DXB, AUH, LHE, KHI, LOS etc.....
Planes are generally full, although the odd time when loads might be reduced as withvany airline.
Loads of Chinese people seem to fill Hainan and Juneyao? whenever they fly. Students or just a decent sized community?
BA just doesn't want these sorts of people, and to be honest, can't really compete with most of these airlines.
SQ out of MAN is a bit costly, and loads are lower rather than full as on BA.
TK, GF, PC, EY, EK, SV, QR, MS, RJ, Biman, Ethiopian, Royal Air Maroc etc. and PIA soon all fly to or connect to the Middle East area, Pakistan etc.
Always people going to Jeddah for Umrah.
Always people going to DXB, AUH, LHE, KHI, LOS etc.....
Planes are generally full, although the odd time when loads might be reduced as withvany airline.
Loads of Chinese people seem to fill Hainan and Juneyao? whenever they fly. Students or just a decent sized community?
BA just doesn't want these sorts of people, and to be honest, can't really compete with most of these airlines.
SQ out of MAN is a bit costly, and loads are lower rather than full as on BA.
BA has handed over the UK regions to visiting airlines as well as those passengers you mention plus others. Lufthansa has six flights a day to their hub in FRA and MUC from MAN - more than BA to LHR.
As I say, BA has to fix this within the M25 as that is their defined market. There are plenty airlines that can beat BA on service, price, network or FFP at LHR, and some are expanding into LGW.. BA has no monopoly on any of these aspects of operations out of LHR. They have simply made their own life tougher - and I have no skin in this game as I am not a BA Exec Club member.
#2063
FlyerTalk Evangelist




Join Date: May 2014
Location: UK
Programs: BA Gold
Posts: 14,468
#2064



Join Date: Jul 2009
Programs: BAC Silver, IHG Diamond, Finnair Silver, LH Senator
Posts: 9,371
I expect some Americans may double dip with programmes, although with their waitlists on flights and better redemption availability, their programme probably works better for them.
Some could decide lounge access on any ticket with a silver or gold card might be something worth going for.
Some could decide lounge access on any ticket with a silver or gold card might be something worth going for.
#2065



Join Date: Sep 2018
Programs: BA executive club
Posts: 159
Non UK members
One thing is clear: non UK BA EC members are no longer welcome: they have practically no access to British Airways Holidays and they cant apply for the BA Amex Premium Plus card without residency in the UK. BA hopes to never see them again.
#2066
formerly wchinchen



Join Date: Sep 2013
Location: Honolulu
Programs: AA CK, EK Gold, Hyatt Globalist
Posts: 3,452
The best thing about BAs old program was that you could fly any OW carrier and credit to BA; now with GGL requirement of 80% BA marketed flights, its no longer as easy for heavy domestic US fliers.
Back to AA CK.
#2067




Join Date: Jan 2007
Posts: 5,100
I have only a few weeks to make a decision (i.e., hold out to see whether any backtrack or promo is put forward / confirmation of soft landings).
I'm a Jan 8 end of year and from 1/4/24 - 31/3/25 I've earned 2,390 (GUF2 already triggered, as 2,730 earned since 8/1/24), so Gold is already in the bag for 25/26.
However, I have the following trips booked:
- Jan 25 - 640TP (mixture of AA/BA) - nTP not in flight
- Jun 25 - 440TP (mixture of RJ/QR, but all booked on RJ codes so I guess it means it'll all earn at 25% nTP based on mileage, rather than the QR sectors at 50%; so I put that as RJ FCO-AMM-DOH-CMB-DOH-AMM-FCO in D, 25% of 9,547 = 2,386 nTP, so not even Bronze.
If I work on the basis that there are no soft landings, with my first booking in the new period it won't even do bronze.
The way I see it, is I have an opportunity now to just divert all my credit from 9/1 (as I have a flight on 4/1 and will just send those 40TP to BAEC) to either QR, AY (for commonality of Avios as a currency), AS, or (god forbid) my original programme of QF. I would forgo the 2nd GUF2 that would trigger when my year end is realigned and I credit the 640TP Jan trip.
Decisions to be made and calcs to be run......... I should be able to at least earn Oneworld Sapphire with my bookings in another program from mid-Jan onwards, assuming any minimum carrier segment requirements can be met.
I'm only on 21k TP with BAEC, so nowhere near close enough to GFL to blindly just credit to BAEC/BAC going forward.
The irony is that my folks, who have never held status in their life, will earn 640TP each from 2x SH+ BAH when they come over from Aus to visit, which were booked pre-30/12 and therefore will convert to the same nTP which would give them silver.
I'm a Jan 8 end of year and from 1/4/24 - 31/3/25 I've earned 2,390 (GUF2 already triggered, as 2,730 earned since 8/1/24), so Gold is already in the bag for 25/26.
However, I have the following trips booked:
- Jan 25 - 640TP (mixture of AA/BA) - nTP not in flight
- Jun 25 - 440TP (mixture of RJ/QR, but all booked on RJ codes so I guess it means it'll all earn at 25% nTP based on mileage, rather than the QR sectors at 50%; so I put that as RJ FCO-AMM-DOH-CMB-DOH-AMM-FCO in D, 25% of 9,547 = 2,386 nTP, so not even Bronze.
If I work on the basis that there are no soft landings, with my first booking in the new period it won't even do bronze.
The way I see it, is I have an opportunity now to just divert all my credit from 9/1 (as I have a flight on 4/1 and will just send those 40TP to BAEC) to either QR, AY (for commonality of Avios as a currency), AS, or (god forbid) my original programme of QF. I would forgo the 2nd GUF2 that would trigger when my year end is realigned and I credit the 640TP Jan trip.
Decisions to be made and calcs to be run......... I should be able to at least earn Oneworld Sapphire with my bookings in another program from mid-Jan onwards, assuming any minimum carrier segment requirements can be met.
I'm only on 21k TP with BAEC, so nowhere near close enough to GFL to blindly just credit to BAEC/BAC going forward.
The irony is that my folks, who have never held status in their life, will earn 640TP each from 2x SH+ BAH when they come over from Aus to visit, which were booked pre-30/12 and therefore will convert to the same nTP which would give them silver.
Last edited by flashware; Jan 1, 2025 at 11:32 pm
#2068



Join Date: Apr 2015
Programs: Some
Posts: 6,684
I think over time BA has to try to develop some proposition for customers in the US, Canada and India since the markets seem too important for BA to just cut off, but otherwise absolutely. I would suggest if your main BA route is not multiple daily or with significant feed to North America or the sub-continent, it might not have a future, particularly long haul. Even some of the India flights could look a bit ropey to me if AI start getting their act together and BA decides to price out the value customers they have been targeting at the same time.
#2069


Join Date: Feb 2005
Posts: 636
Status holders will still book BA if the price and schedule is right, and BA will rely on passenger habits where people tend to stick to what they already know. Also, if you need to fly domestic routes, you do not have a choice from Heathrow unless you drive or take the train.
The changes may mean more custom for easyJet for those who use Gatwick or other airlines if you prefer to fly direct from a regional airport. Why travel to LHR to get to JfK on OneWorld when you can easily fly direct from Manchester? The same for Dubai and onward destinations such as the Far East.
As BA becomes a US market focused carrier, cabins on US routes will always be full when positioned against the competition of US carriers. Although I have yet to understand why a cardboard wrap for the second service in World Traveller Plus to the East coast was ever signed off as an enhanced catering product. No doubt the answer is "after extensive trials, our customers have told us that they love the idea of a cardboard wrap rather than an afternoon tea".
Once again, though, there is a misplaced sense of BA being a superior airline. I think once the so far loyal BA flyers start using carriers like Emirates, Singapore Airlines and ANA, for non-US routes, even indirect, they may well question why they spent so many years spending on BA.
The changes may mean more custom for easyJet for those who use Gatwick or other airlines if you prefer to fly direct from a regional airport. Why travel to LHR to get to JfK on OneWorld when you can easily fly direct from Manchester? The same for Dubai and onward destinations such as the Far East.
As BA becomes a US market focused carrier, cabins on US routes will always be full when positioned against the competition of US carriers. Although I have yet to understand why a cardboard wrap for the second service in World Traveller Plus to the East coast was ever signed off as an enhanced catering product. No doubt the answer is "after extensive trials, our customers have told us that they love the idea of a cardboard wrap rather than an afternoon tea".
Once again, though, there is a misplaced sense of BA being a superior airline. I think once the so far loyal BA flyers start using carriers like Emirates, Singapore Airlines and ANA, for non-US routes, even indirect, they may well question why they spent so many years spending on BA.
#2070



Join Date: Apr 2015
Programs: Some
Posts: 6,684
Potentially smart move, since Cityflyer probably has the highest proportion of revenue from the completely price insensitive senior business travellers. Wonder how those in charge of EuroFlyer are feeling right now. Probably a good day to fire up the LinkedIn.

