EuroBonus to merge into FlyingBlue? [Unconfirmed]
Nov 10, 2023, 7:36 am
#62
Join Date: Apr 2010
Location: VIE
Programs: SAS EBS / *A Silver, Hilton Diamond, Radisson VIP, IHG Platinum Ambassador
Posts: 3,779
AFKL is not buying SK only to immediately lose half of the Nordic market by unfavorable FFP changes. I'd assume that lifetime years will transfer over to FB.
Nov 10, 2023, 1:28 pm
#63
Original Poster
Join Date: Feb 2008
Location: Stockholm
Programs: Various
Posts: 3,369
I wouldn't be so sure that lifetime itself is transferred since it's Flying Blue Platinum vs Eurobonus Gold. I do think some kind of gesture is likely though.
Nov 10, 2023, 1:50 pm
#64
Join Date: Oct 2019
Posts: 70
It’s a million dollar question that will be answered in two years time when AFKL takes over completely, whether they want to keep SAS as an independent profitable airline which ofc would have EuroBonus or they would rip SAS apart for its facilities and equipments for their own operational benefit to be ultimately just a footprint/small logo under Airfrance&KLM logos!
Nov 10, 2023, 10:22 pm
#65
Join Date: Mar 2010
Location: BGW & CPH
Programs: Eurobonus Lifetime Gold, Flying Blue Platinum, Turkish Airlines Elite
Posts: 324
The most underated FB benefit is the silver one to get free luggage even on light Y fares which to my knowledge *A does not do.
The platinum service line is also often underated, and a truly first class service.
Plat is also the only way you can get La Premičre tickets without using cash, an experience most say is three times better than LH first, and a lot more inaccessible.
So it's not all doom and gloom on the ST side, each programme has some perks and some downsides.
The platinum service line is also often underated, and a truly first class service.
Plat is also the only way you can get La Premičre tickets without using cash, an experience most say is three times better than LH first, and a lot more inaccessible.
So it's not all doom and gloom on the ST side, each programme has some perks and some downsides.
Nov 10, 2023, 11:37 pm
#66
Join Date: Sep 2005
Posts: 1,777
FB will also need to consider the competiton, when Lufthansa and the other Star alliance players turn on the heat they will need to respond. Lufthansa Group has great coverage into Scandi capitals and major cities and with a a strong status match incentive to lure frequent flyers Flying Blue cannot afford to just let it slide and see what happens if the ship springs leak. So I am not all that worried about EB folding into FB as I think FB will want to ensure they retain the most valuable asset, the profitable customers.
Nov 11, 2023, 1:20 am
#67
Join Date: Aug 2011
Location: CDG
Programs: SK Gold, AF Gold, Marriott Platinum
Posts: 3,729
I'm not sure if LH will have much to offer to SAS customers beyond the status match. Sure, they have good coverage of major Scandinavian airports, but they do absolutely nothing for intra-Scandinavian travel, which is where (I presume) a large chunk of Eurobonus elites comes from. Also, the new Miles & More requires you to do 33 intra-EU segments just to reach FTL (vs. 48 for EB Gold and 36 from FB Silver to FB Gold), so SEN will be completely out of reach for anyone who used to qualify for EB Gold on segments.
Interesting times are coming, that's for sure.
Interesting times are coming, that's for sure.
Nov 11, 2023, 1:43 am
#68
Join Date: May 2008
Location: ARN
Posts: 3,471
EuroWings has a base at ARN with flights to 16 airports in Spain, Germany, UK, Portugal, Greece, Cyprus, France, Czech Republic, and Austria. They could easily add a few planes and add routes to OSL, CPH, GOT, HEL etc.
Nov 11, 2023, 2:35 am
#69
Join Date: Apr 2010
Location: VIE
Programs: SAS EBS / *A Silver, Hilton Diamond, Radisson VIP, IHG Platinum Ambassador
Posts: 3,779
But Eurowings doesn't give *G benefits except to M&M members, thus it makes zero sense to have any kind of loyalty towards it unless you can achieve at least SEN, which if you fly European economy requires more than double the number of segments compared to EBD (let alone EBG).
Nov 11, 2023, 4:18 am
#70
FlyerTalk Evangelist
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 11,095
But Eurowings doesn't give *G benefits except to M&M members, thus it makes zero sense to have any kind of loyalty towards it unless you can achieve at least SEN, which if you fly European economy requires more than double the number of segments compared to EBD (let alone EBG).
Nov 11, 2023, 4:39 am
#71
Join Date: Apr 2010
Location: VIE
Programs: SAS EBS / *A Silver, Hilton Diamond, Radisson VIP, IHG Platinum Ambassador
Posts: 3,779
Nov 11, 2023, 5:17 am
#72
FlyerTalk Evangelist
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 11,095
Nov 11, 2023, 6:23 am
#73
Join Date: May 2008
Location: ARN
Posts: 3,471
But Eurowings doesn't give *G benefits except to M&M members, thus it makes zero sense to have any kind of loyalty towards it unless you can achieve at least SEN, which if you fly European economy requires more than double the number of segments compared to EBD (let alone EBG).
Nov 11, 2023, 10:34 am
#75
Join Date: Apr 2010
Location: VIE
Programs: SAS EBS / *A Silver, Hilton Diamond, Radisson VIP, IHG Platinum Ambassador
Posts: 3,779
The problem is that this would only work for one year, until those passengers inevitably drop to FTL or worse.