UAL Corp. Unit to Acquire Mypoints.com
Jun 4, 2001 | 7:13 am
#1
Original Poster
FlyerTalk Evangelist
Join Date: Nov 1999
Location: IAD
Programs: AA Lifetime Platinum
Posts: 27,068
Jun 4, 2001 | 7:33 am
#2
Original Member, Moderator: Hotel Deals and MilesBuzz
Join Date: May 1998
Location: Washington, DC
Posts: 14,291
Sounds like good news to me. MyPoints sticks around a little longer and....maybe they will offer UA mileage!
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Addicted to airline miles? Check out: Mileage Workshop
Jun 4, 2001 | 8:58 am
#3
Join Date: Feb 1999
Posts: 1,278
According to CBS Marketwatch:
http://www.marketwatch.com/news/yhoo...CE3B8144B79%7D
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He who dies with the most miles ... is dead.
<font face="Verdana, Arial, Helvetica" size="2">Members of the MyPoints program will be immediately entitled to redeem their points for travel awards on United Airlines.</font>
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He who dies with the most miles ... is dead.
Jun 5, 2001 | 1:56 am
#6
Join Date: Feb 2000
Posts: 196
<font face="Verdana, Arial, Helvetica" size="2">Originally posted by PG:
http://dailynews.yahoo.com/h/nm/2001...ints_dc_1.html</font>
http://dailynews.yahoo.com/h/nm/2001...ints_dc_1.html</font>
Jun 5, 2001 | 7:48 am
#7
A FlyerTalk Posting Legend
Join Date: May 1999
Posts: 46,817
United said it expected that MyPoints, which is based in San Francisco, would continue to operate under its current name and management.
United will not merge its Mileage Plus frequent-flier program with the MyPoints' flagship rewards program, which gives users points when they read advertising e-mail or make purchases at certain merchants. The typical MyPoints user does not fly often enough to make airline miles valuable to them. But United will offer travel discounts as rewards for MyPoints points.
http://www.nytimes.com/2001/06/05/te...gy/05ONLI.html
AND: Either way, MyPoints is unprofitable, and the online advertising market in general has seen better days. Forbes.com did the best debunking job, under the incredulous headline "United Airlines Buys Tiny Direct Marketing Firm." Reporter Lisa DiCarlo wondered how many of MyPoints' 16 million subscribers are active members, whether the two companies' subscriber lists overlap much, and how MyPoints' proprietary technology is supposed to work for United.
http://biz.yahoo.com/st/010605/26893.html
[This message has been edited by doc (edited 06-05-2001).]
United will not merge its Mileage Plus frequent-flier program with the MyPoints' flagship rewards program, which gives users points when they read advertising e-mail or make purchases at certain merchants. The typical MyPoints user does not fly often enough to make airline miles valuable to them. But United will offer travel discounts as rewards for MyPoints points.
http://www.nytimes.com/2001/06/05/te...gy/05ONLI.html
AND: Either way, MyPoints is unprofitable, and the online advertising market in general has seen better days. Forbes.com did the best debunking job, under the incredulous headline "United Airlines Buys Tiny Direct Marketing Firm." Reporter Lisa DiCarlo wondered how many of MyPoints' 16 million subscribers are active members, whether the two companies' subscriber lists overlap much, and how MyPoints' proprietary technology is supposed to work for United.
http://biz.yahoo.com/st/010605/26893.html
[This message has been edited by doc (edited 06-05-2001).]