United said it expected that MyPoints, which is based in San Francisco, would continue to operate under its current name and management.

United will not merge its Mileage Plus frequent-flier program with the MyPoints' flagship rewards program, which gives users points when they read advertising e-mail or make purchases at certain merchants. The typical MyPoints user does not fly often enough to make airline miles valuable to them. But United will offer travel discounts as rewards for MyPoints points.

http://www.nytimes.com/2001/06/05/te...gy/05ONLI.html

AND: Either way, MyPoints is unprofitable, and the online advertising market in general has seen better days. Forbes.com did the best debunking job, under the incredulous headline "United Airlines Buys Tiny Direct Marketing Firm." Reporter Lisa DiCarlo wondered how many of MyPoints' 16 million subscribers are active members, whether the two companies' subscriber lists overlap much, and how MyPoints' proprietary technology is supposed to work for United.

http://biz.yahoo.com/st/010605/26893.html

[This message has been edited by doc (edited 06-05-2001).]