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FlyerTalk Forums > Miles&Points Airlines and Mileage Programs Qantas | Frequent Flyer

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New Qantas Ad Campaign

New Qantas Ad Campaign

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Old

Jun 9, 2007, 7:12 pm

#16

Skystar

Join Date: Nov 2000

Posts: 657

Quote:

Originally Posted by og

The ads are, no doubt, about brand awareness. You fill in between the dots.

The brand that first comes to mind beats the better brand.

Does Qantas really need better brand awareness, it's hardly an obscure brand.

Seems to me that they're trying to tug on the "Aussie" heartstrings out there and play on one of the brand's core pillars.

Skystar is offline

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