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New Qantas Ad Campaign
The Spirit of Tomorrow To celebrate our commitment to the future and to rural and regional Australia, we've launched a series of new television commercials starring our very own pilots, cabin crew, customer service officers, engineers and airport staff. The Spirit of Australia ads were shot across Australia in locations as diverse as Longreach, Kalgoorlie, Mildura, the Engine Test Cell in Sydney and Brisbane's state-of-the-art Hanger 4, and show that Qantas' success is very much the product of our people. The ads are testament to our continuing strength and evolution as the national carrier, and showcase our multi-billion dollar investment in new aircraft, technology and training. Qantas' commitment to service, operational excellence, Australia's heritage and the future is represented in the new family of ads, which will be shown over four weeks in May and June. > The Spirit of Tomorrow > Regional Australia > Airbus |
Seems like a panic attempt at damage control.
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Originally Posted by og
(Post 7807523)
Seems like a panic attempt at damage control.
It just so happens they still sort of work now the deal has fallen through. There is no way you could make these within the timeframe the deal fell through/ |
Originally Posted by AN_Boy
(Post 7807667)
More like they had paid $$$$ for these ads to be released once APA had control to reassure the public etc.
They are pretty good ads though. |
Do you think the full page newspaper ads were pre-bought too? :eek:
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Decent ads yes. Talk about advertising spend. I was watching TV on FTA over the w/end and it was *everywhere*.
I reckon it was to alay public fear about the APA deal after it was meant to have gotten through. No point not airing them just cause it fell through. It's designed to say 'hey, we're here to stay' either way. |
Hmm all the flight attendants shown in the ads are blonde. A snub to QF's FAs from multicultural backgrounds?
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I prefer the Chaser's ads. Probably far closer to the truth.
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Originally Posted by sxc
(Post 7816899)
Hmm all the flight attendants shown in the ads are blonde. A snub to QF's FAs from multicultural backgrounds?
And none of them seemed to be openly flaming! Quick, to the UN! :rolleyes: |
Here's a new ad, Linking Australians.
A good downloadable copy of The Chaser's version can be found here. |
Originally Posted by Skystar
(Post 7870331)
A good downloadable copy of The Chaser's version can be found here.
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The latest veresion of the QF Customer Advisory Panels is about the ads and how people like them. I basically conveyed the optinion of this forum: Nice ads, very emotional and patriotic but a bit out of place. People do not question QFs commitment to Australia as a public company. They would only question this for a QF under APA control.
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Originally Posted by DownUnderFlyer
(Post 7875598)
The latest veresion of the QF Customer Advisory Panels is about the ads and how people like them. I basically conveyed the optinion of this forum: Nice ads, very emotional and patriotic but a bit out of place. People do not question QFs commitment to Australia as a public company. They would only question this for a QF under APA control.
When I did the advisory panel I could not answer what the ads were about even though I have seen them a few times. Is it poor comprehension on my part or that the ads are just fluff without a real message. I hope its the latter. |
Originally Posted by Lonely Flyer
(Post 7877697)
When I did the advisory panel I could not answer what the ads were about even though I have seen them a few times. Is it poor comprehension on my part or that the ads are just fluff without a real message. I hope its the latter.
The brand that first comes to mind beats the better brand. |
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