Single OW Programme Card
Jul 5, 2005 | 3:46 am
#1
Original Poster
Join Date: Jun 2002
Location: London, UK
Programs: BA Gold(OWE), QF LTG, MR Plat, IHG Spire, Hertz PC
Posts: 8,156
Single OW Programme Card
It would be great if somebody could confirm the following report, although I think this 'news' report is a little supect:
New OneWorld Frequent Flyer card Airlines in the OneWorld alliance are considering the introduction of a single OneWorld frequent flyer card to replace the cards of the individual member's frequent flyer programs.
http://www.frequentflyer.com.au/gazette/july05.htm
Having a common look card, yet separate programmes would certainly boost oneworld's image.
New OneWorld Frequent Flyer card Airlines in the OneWorld alliance are considering the introduction of a single OneWorld frequent flyer card to replace the cards of the individual member's frequent flyer programs.
http://www.frequentflyer.com.au/gazette/july05.htm
Having a common look card, yet separate programmes would certainly boost oneworld's image.
Jul 5, 2005 | 5:45 am
#2
FlyerTalk Evangelist
Join Date: Apr 2002
Location: SYD BXG
Programs: QF WP/LTG | UA P
Posts: 13,664
Why not just make the coloured spot in the bottom right corner a tad larger? That's all the uniformity that's needed. Those that need / want to know will get the message from that alone.
Jul 5, 2005 | 6:16 am
#3
Original Poster
Join Date: Jun 2002
Location: London, UK
Programs: BA Gold(OWE), QF LTG, MR Plat, IHG Spire, Hertz PC
Posts: 8,156
Originally Posted by og
Why not just make the coloured spot in the bottom right corner a tad larger? That's all the uniformity that's needed. Those that need / want to know will get the message from that alone.
Jul 5, 2005 | 8:22 am
#4
Join Date: Aug 2000
Location: AUS - Formerly MSP, IAD/DCA, SYD, CBR, BNE, JNB
Programs: QF & NW Clubs. Will never buy another ticket on UA or US.
Posts: 1,100
I can't imagine that they would merge all the programs into a single program as implied - too much loss of control over marketing and liability - there could be regional consolidation (ie merge the European programs) but even that seems unlikely.
I for one want to get to MM status with AA so don't want changes.
Of course they could merge the lounge programs or expand access so I could use my QF Club membership on all Oneworld airlines not just QF/BA/AA.
I for one want to get to MM status with AA so don't want changes.
Of course they could merge the lounge programs or expand access so I could use my QF Club membership on all Oneworld airlines not just QF/BA/AA.
Jul 5, 2005 | 9:57 am
#5
Original Poster
Join Date: Jun 2002
Location: London, UK
Programs: BA Gold(OWE), QF LTG, MR Plat, IHG Spire, Hertz PC
Posts: 8,156
I don't think that was actually implied in the arcticle. I very much got the impression that our FF cards would all look the same rather than the programmes being physically merged.
Jul 5, 2005 | 10:10 pm
#6
Join Date: Apr 2003
Location: MEL/LAX
Programs: AAdv GLD(MM), QF LTS, UA MP_nada, HH Gld, SPG, GoldenCircle Jade
Posts: 4,478
Well there is at least a cultural barrier to overcome - eg in UK (and until recently) Austrlalia Gold is/was seen as the highest level, while in the US Platinum (and EXP) is seen as of higher status than gold. The only other alternative would be to go to Emerald/Sapphire/Ruby for the entire card (rather than just the circle) but each of those does not necessarily hold the same cache in different cultures.
Jul 6, 2005 | 2:51 am
#7
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Join Date: Jun 2002
Location: London, UK
Programs: BA Gold(OWE), QF LTG, MR Plat, IHG Spire, Hertz PC
Posts: 8,156
Originally Posted by alect
Well there is at least a cultural barrier to overcome - eg in UK (and until recently) Austrlalia Gold is/was seen as the highest level, while in the US Platinum (and EXP) is seen as of higher status than gold. The only other alternative would be to go to Emerald/Sapphire/Ruby for the entire card (rather than just the circle) but each of those does not necessarily hold the same cache in different cultures.
I am still of the opinion that the news article is suspect.
Jul 10, 2005 | 1:23 pm
#9
Join Date: Mar 2002
Programs: QF Platinum (OW Emerald); QF Lifestime Silver; BD Diamond Club Gold (*A Gold)
Posts: 4,786
I can't see the business logic in having just one program for all member airlines - each has its own regional quirks which usually results for a vested interest for the carrier on question. An advantage none of them would want to give up methinks.
Jul 10, 2005 | 3:27 pm
#10
Join Date: Aug 2004
Location: Europe
Posts: 2,341
As QF Hammer said in post #5, the article mentions a common card design, not a uniform FFP across partners.
But as QF Hammer also points out in post #7, the source doesn't appear to be the most reliable.
(I concur the colored dots could just be made bigger. I kinda like seeing different designs, to show that airlines serving different markets can agree to a set of common useful privileges for their elites.)
But as QF Hammer also points out in post #7, the source doesn't appear to be the most reliable.
(I concur the colored dots could just be made bigger. I kinda like seeing different designs, to show that airlines serving different markets can agree to a set of common useful privileges for their elites.)