It would be great if somebody could confirm the following report, although I think this 'news' report is a little supect:
New OneWorld Frequent Flyer card Airlines in the OneWorld alliance are considering the introduction of a single OneWorld frequent flyer card to replace the cards of the individual member's frequent flyer programs.
http://www.frequentflyer.com.au/gazette/july05.htm
Having a common look card, yet separate programmes would certainly boost oneworld's image.