NW, throw me a bone!
#16
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In principle, I understand your beef with double elite qualifying miles. However, do you realize that DL is already offering double elite qualifying miles on all fares to its own SkyMiles members? Do you really think we NW elites should enter the merger at a competitive disadvantage -- most troubling, in the zero-sum race for complimentary upgrade space -- because the carrier we are loyal to stubbornly refuses to fall into line?
#17
Original Poster
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In principle, I understand your beef with double elite qualifying miles. However, do you realize that DL is already offering double elite qualifying miles on all fares to its own SkyMiles members? Do you really think we NW elites should enter the merger at a competitive disadvantage -- most troubling, in the zero-sum race for complimentary upgrade space -- because the carrier we are loyal to stubbornly refuses to fall into line?
Slightly similar...when US & HP merged, I was a US Gold (and a NW Plat - didn't earn on UA as much then, but had Premier status with them too). The US program, post merger, went to 25K, 50K, 75k, and 100K levels. Previously, it was 25k, 50k, 100K levels. So a person at 51k was treated (theoretically) the same as someone at the 85K level. With the merger & the multiple elite levels, 50K became the new 25K & 25K became the new base member & the base member remained a nobody. I switched to UA as my primary *A carrier because the benefits weren't as welcoming, IMHO, with the new US.
And to the points that NW can't tell us stuff - I understand that may be the case - however, they're talking about how they'll have multiple hubs & are giving information on how their services & processes would be better - why are they not addressing the loyalty program part of it? Sure, that may not be a regulartory concern, but I guarantee you, it's a customer concern. And at the end of the day, its customer dollars, not regulatory dollars, that give cashflow to the companies.
#18
Join Date: Jan 2007
Posts: 5,679
It seems to me it's obvious why the double EQM/MQM promos are going on. It's all about loads now that some price hikes are in the system. All of these airlines hedge fuel. They are likely 6-12 months behind on fuel prices. So the EQM/MQM gets the loads up and butts in seats while they have margins again. For that reason alone NW should be pushing promos that don't reduce fares.
#19
Join Date: Feb 2007
Programs: DL Plat, Marriott Gold
Posts: 1,314
In principle, I understand your beef with double elite qualifying miles. However, do you realize that DL is already offering double elite qualifying miles on all fares to its own SkyMiles members? Do you really think we NW elites should enter the merger at a competitive disadvantage -- most troubling, in the zero-sum race for complimentary upgrade space -- because the carrier we are loyal to stubbornly refuses to fall into line?
#20


Join Date: Nov 2006
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Having been through a couple of mergers in a completely unrelated industry, on the acquiring side, I can tell you that the tension between wanting to give your customers concrete information, and the need to not make premature commitments that you don't know you can meet, is huge. And if you're on the side of the company being acquired it's hopeless. You don't know what to tell your customers and you just put a smile on your face and try to carry on.
You do realize that it's all about what works best for each flyer. Sure, if you've already qualified for Plat for 2009 or you know that you will, then of course you want less competition. If a double EQM promo boosted your status, then of course you would want it. I am assuming you fly mostly high fare classes, so you want those double EQMs but in a way that it only benefits you or people with your flying patterns. Not exactly fair, is it now?
#21
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My retention bonus...
...is going to come in the shape of more upgrades since other plats are fleeing to UA.
#22
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#23




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#24


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#25
Join Date: Apr 2005
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Absolutely correct. I suspect many elites (especially Plats) generally oppose measures that inflate elite ranks, and for that reason would have preferred if DL never offered double MQMs. The problem is that they did, so it is incumbent on the other half of the future DL to follow suit.
#26


Join Date: Mar 2005
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Just checked the WayBack Machine from August 2005 (NW 2x EQM Promo). Same arguments - same players

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Last edited by CaveatEmpty; May 4, 2008 at 9:36 am
#28
Join Date: May 2002
Location: Portland, OR
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What they can't do is act on it now, and they must continue to compete in the market as they did prior.
#29
Join Date: Sep 2007
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At least a double EQM promo would earn me some more SWUs


