I am in the process of preparing a competitive analysis of the domestic airline industry for a Strategic Marketing class. I am looking for data on domestic travel and the various carriers involved. I figured if anyone would know where this info is, FT would!! Any help would be appreciated. Thanks!

IMHO, if you are looking at who has better mile redemption availablity, I would say AA is the best one. AND, the industry is doing a great job in the USA, that is, with its constant intricate planning of mileage programs being tuned in such ways to attract customers based on the idea that they will clamor just to get the miles and do/buy just about anything for them. As sick as it can be (yes, I too AM addicted to this stuff) it is all rather ingenieus marketing in many cases, I think. (Of course, the more we 'work' to get miles, the more some of us feel that one day the whole shootin' match is going to stop or change NOT in our favor over night and all the points with just up and go by the wayside! GONE, BYE BYE! And THAT must be part of their smart marketing scheme too! SOME PEOPLE might be sold on the idea so much so that they think like this: "Oh no, I'd better GET those miles before... they all dissapear!") and some of those people (yeah, sometimes me included) DO have a bit of time on their hands to do the chase. (But I am not bored with life).

Of course, in terms of the industry as a whole and how they are doing?...
OR how they treat customers?...
Hmmmm... I would say they all need a ton of work. More than most industries!

Hope this helps start something...

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If speed is not your thing, distance may as well be. Enjoy and embrace it all!

Go to www.webflyer.com and you will get all the information you will ever need for your task. They have comparisons of all the airline programs and hotel programs as well as a wealth of information on anything related to travel. On the left go to ratings and reviews and then click on side by side comparisons. Hope that helps.

[This message has been edited by Marysunshine (edited 11-18-2002).]

Is is a graduate or undergraduate class? Try this link.

http://ostpxweb.ost.dot.gov/aviation/

And when you finish the analysis, please send me a copy.

I am sure you will acknowledge the help you get for your project from the forum members.

Of course logicpurveyor, under references cited! Thanks to all for your help. The data in
http://ostpxweb.dot.gov/aviation/finance/fin20022.pdf
is especially good - in fact, just what I was looking for! Now I get the enjoyment of pulling out the numbers I need and constructing my analysis. Thanks again for the help - I will keep you updated!