A solution to building loyalty via Upgrades/Awards
#16
Original Poster


Join Date: Dec 2001
Posts: 5,967
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by moondog:
Plenty of airlines have lower yields based on market dynamics (Asia is generally cheaper than Europe, for example), but still manage to provide good service.</font>
Plenty of airlines have lower yields based on market dynamics (Asia is generally cheaper than Europe, for example), but still manage to provide good service.</font>
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">that CO, with empty seats and employees up front, gets better yields than UA or AA (this point could be verified, but I lack references)</font>
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">that CO's business class is better than UA's or AA's; </font>
That has been my experience having flown UA and CO business class right up to the amenities kit, attention from FAs that UA can only match in a fraction of the flights, availability of functional empower outlets, food selection, etc.
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Clearly, UA c-class has declined over the past year or so, but I doubt there is a strong correlation between this decline and the upgrade culture because the current upgrade system predates the notorious service cuts that are often spoken of here.
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#17
FlyerTalk Evangelist


Join Date: Nov 1999
Location: IAD
Programs: AA Lifetime Platinum
Posts: 27,068
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by venk:
That has been my experience having flown UA and CO business class right up to the amenities kit, attention from FAs that UA can only match in a fraction of the flights, availability of functional empower outlets, food selection, etc.</font>
That has been my experience having flown UA and CO business class right up to the amenities kit, attention from FAs that UA can only match in a fraction of the flights, availability of functional empower outlets, food selection, etc.</font>
#18

Join Date: Jun 2000
Location: AUS
Programs: DL Flying Colonel
Posts: 4,027
Customer loyalty should be built from the ground up. The FF program should be the icing on the cake.
Run a good airlines with good performance records and you are set. Instead, most airlines use the FF program to make up for their inablity to run a good operation.
Example below. Would you rather have one or two?
1. Sorry for the problem, have some FF miles on us?
2. We will take action to make sure this never happens again, and will check back with you after your next few flights to make sure our improvements are working. Here is my direct number, call me right on the spot if this happens again!
Run a good airlines with good performance records and you are set. Instead, most airlines use the FF program to make up for their inablity to run a good operation.
Example below. Would you rather have one or two?
1. Sorry for the problem, have some FF miles on us?
2. We will take action to make sure this never happens again, and will check back with you after your next few flights to make sure our improvements are working. Here is my direct number, call me right on the spot if this happens again!
#19
Original Poster


Join Date: Dec 2001
Posts: 5,967
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by PG:
But then you also said originally that most of those things do not matter to you. What is "broken" with UA that you are attempting to "fix" with a solution of further degradataion of benefits?</font>
But then you also said originally that most of those things do not matter to you. What is "broken" with UA that you are attempting to "fix" with a solution of further degradataion of benefits?</font>
As I am in the upgrader category that will rarely buy a business fare I would rather have a intermediate upgrade that I am more likely to get without silly rules than have a "pie-in-the-sky" promise of an upgrade into the current business class with fare rules and capacity controls that leads to more disappointments and lack of loyalty than satisfied FF customers.

