Targetted Promotions
#1
Original Poster
Join Date: Jun 2000
Location: Santa Barbara, CA
Posts: 7,149
Targetted Promotions
What are people's feelings on thes?.
Mine is that they are perfectly legitimate, but that in this age of internet bulletin boards, they had better tailor them pretty narrowly, or just make them available for everyone to avoid feelings of some of their better customers getting hurt.
In the past few months, some prett generous targetted promotions went out from my airline and hotel programs of choice- CO and SPG, respectively.
I got zero targetted promotions from either one. It seems like CO's were tailored more narrowly, but judging from the response on the Starwood board, it seems like those in the FT audience who did recieive a promotion far outnumber those who did not.
In such a circumstance, does the goodwill engendered from those targetted outweigh the "hurt feelings" (others' words, not mine)of the apparent minority not targetted for anything?
Also, why target most, but not all? Does this make any sense?
Mine is that they are perfectly legitimate, but that in this age of internet bulletin boards, they had better tailor them pretty narrowly, or just make them available for everyone to avoid feelings of some of their better customers getting hurt.
In the past few months, some prett generous targetted promotions went out from my airline and hotel programs of choice- CO and SPG, respectively.
I got zero targetted promotions from either one. It seems like CO's were tailored more narrowly, but judging from the response on the Starwood board, it seems like those in the FT audience who did recieive a promotion far outnumber those who did not.
In such a circumstance, does the goodwill engendered from those targetted outweigh the "hurt feelings" (others' words, not mine)of the apparent minority not targetted for anything?
Also, why target most, but not all? Does this make any sense?
#2
Suspended
Join Date: Dec 2001
Location: new york, ny, usa
Posts: 13,536
i am plat CO and plat SPG. i haven't gotten a targeted promo in several dogs' lives. i used to get targeted promos from CO all the time. but, once i made plat i was "enhanced" right out of them. i was thinking of getting comp'd on another airline and flying them this year and at the end of the year when CO sends me a challenge (which they invariably will), re-qualifying at that point. any thoughts sage ones?

