You've Got Miles! -- America Online and American Airlines to Create AOL Aadvantage -- World's Largest Combined Online and Offline Consumer Rewards etwork

AOL AAdvantage to Offer Members More Ways to Earn Miles Online and Offline and to uickly, Easily Redeem Them for Consumer Products, AOL Service, Travel and More

DULLES, Va. & FORT WORTH, Texas--(BUSINESS WIRE)--Jan. 31, 2000-- Companies Will Also Launch Mlti-Million-Dollar Cross-Marketing

Sorry I feel lazy this morning to post entire article but here are the links...

http://biz.yahoo.com/bw/000131/tx_aol_ame_1.html
[url]http://www.AOLAAdvantage.com/[url]

See related posting
http://www.flyertalk.com/forum/Forum71/HTML/000680.html

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"It is not doing the things we like to do, but liking the things we have to do, that makes life blessed." - Goethe

[This message has been edited by DH (edited 02-01-2000).]

After reading about the launch of their new program coming this spring I wonder if American will pull out of Mypoints. It seems like this new AOL/AA enterprise will be a direct competitor to Mypoints.

AA doesn't directly participate with MyPoints, it's with VacationMiles; with whom you redemm MyPoints with.

The direct competition would be with Clickrewards, who have redemption with several hotels and airlines (including AA). My feeling is that Clickrewards is more flexible since they have a large number of partners. Isn't the parent company of Clickrewards also involved in this AAOL deal?

Yes, AOL has actually invested in Netcentives, the parent of ClickRewards, owning just under 5% of their shares and of course American and Netcentives already have a deal going with ClickRewards. While not the death of MyPoints, it certainly puts ClickRewards in the driving seat and at least two brokerages recently put a Strong Buy on their stock.

With MyPoints track record there *is no* competition.

Maybe the beginning of the end for MyPoints!!! Hip, hip, hooray! I say again.....hip, hip, hooray!