Which Frequent Guest Loyalty Program Point is Depreciating the Fastest?
Oct 22, 2011 | 12:20 pm
#1
Original Poster
Moderator: Hilton Honors forums
Join Date: Dec 2002
Location: Marietta, Georgia, United States
Posts: 25,433
Which Frequent Guest Loyalty Program Point is Depreciating the Fastest?
Taking a cue from this thread pertaining to the miles in airline frequent flier loyalty programs, there have been a number of recent announcements by frequent guest loyalty programs — some with no advance warning, while others attribute problems due to technology glitches — that prompt this question:
Of all of the current frequent guest loyalty programs, whose points are depreciating the fastest, and why?
Of all of the current frequent guest loyalty programs, whose points are depreciating the fastest, and why?
Oct 22, 2011 | 4:02 pm
#2
Join Date: Apr 2011
Location: CHI / SFO
Programs: UA*G, AC*S, Marriott LTP, National Exec
Posts: 3,893
Careful with the Frequent Guest thing, some hardcore WestJetters might think it has something to do with FFPs! Such curious language to call people who fly WS as "guests".
Oct 23, 2011 | 12:22 am
#4
Join Date: Apr 2011
Location: CHI / SFO
Programs: UA*G, AC*S, Marriott LTP, National Exec
Posts: 3,893
Oct 23, 2011 | 3:37 am
#5
Join Date: Jul 2011
Location: Los Angeles
Programs: Delta Kryptonium-Platinum Medallion, Hyatt/Hilton Diamond
Posts: 365
True, but I read from the MommyPoints blog that this was an IT glitch in their system and we would be able to redeem regular point stays again in their level 7 hotels.
We'll see what happens. This comes as a big blow to me as I just recently shifted all my hotel stays and sign up bonuses to Hilton.
We'll see what happens. This comes as a big blow to me as I just recently shifted all my hotel stays and sign up bonuses to Hilton.
Oct 23, 2011 | 9:06 am
#8
Original Poster
Moderator: Hilton Honors forums
Join Date: Dec 2002
Location: Marietta, Georgia, United States
Posts: 25,433
Oct 23, 2011 | 9:48 am
#11
Join Date: Nov 1999
Location: Monterey, California
Programs: Affiliated with all, participate in some
Posts: 2,194
Point devaluation is relative to your travel pattern and earning methods.
2009 Marriott Rewards introduced no blackout dates and eliminated Anytime Rewards, but also eliminated its progressive discount for longer stays. The cost of hotel rewards for 4 to 7 nights increased from 25% to 60% for hotels in category 5-8, unless you are staying exactly 5 nights.
Point increases also happened for Marriott Vacation Club and Ritz-Carlton extended stays.
Hilton, Marriott, Starwood and Hyatt have all shifted more properties to higher category levels costing more points for reward nights using points.
Programs have reduced the number of hotels and/or dates available for discounts like Marriott PointSavers, HHonors PointStretchers. Difficult to determine if availability of SPG Cash & Points has changed significantly since there is no master list.
Priority Club Points & Cash and HHonors Points & Money are two consumer friendly changes increasing point value.
Hotel loyalty programs are dynamic systems and the seasonal promotions tend to be the main difference improving the value of points by making it easier to earn points through hotel stays and open access to higher value rewards at higher point costs.
The reliance on hotel loyalty co-branded credit cards reduces the value in every program for members who earn most points through hotel stays.
The overall growth in points liability from credit card earning leads hotel loyalty programs to lower the value of a hotel point overall in redemptions.
In general hotel points have less value over time as the cost for a free hotel night increases at the majority of hotels each year or two.
2009 Marriott Rewards introduced no blackout dates and eliminated Anytime Rewards, but also eliminated its progressive discount for longer stays. The cost of hotel rewards for 4 to 7 nights increased from 25% to 60% for hotels in category 5-8, unless you are staying exactly 5 nights.
Point increases also happened for Marriott Vacation Club and Ritz-Carlton extended stays.
Hilton, Marriott, Starwood and Hyatt have all shifted more properties to higher category levels costing more points for reward nights using points.
Programs have reduced the number of hotels and/or dates available for discounts like Marriott PointSavers, HHonors PointStretchers. Difficult to determine if availability of SPG Cash & Points has changed significantly since there is no master list.
Priority Club Points & Cash and HHonors Points & Money are two consumer friendly changes increasing point value.
Hotel loyalty programs are dynamic systems and the seasonal promotions tend to be the main difference improving the value of points by making it easier to earn points through hotel stays and open access to higher value rewards at higher point costs.
The reliance on hotel loyalty co-branded credit cards reduces the value in every program for members who earn most points through hotel stays.
The overall growth in points liability from credit card earning leads hotel loyalty programs to lower the value of a hotel point overall in redemptions.
In general hotel points have less value over time as the cost for a free hotel night increases at the majority of hotels each year or two.
Oct 23, 2011 | 7:22 pm
#15
Join Date: Aug 2009
Posts: 237
Taking a cue from this thread pertaining to the miles in airline frequent flier loyalty programs, there have been a number of recent announcements by frequent guest loyalty programs — some with no advance warning, while others attribute problems due to technology glitches — that prompt this question:
Of all of the current frequent guest loyalty programs, whose points are depreciating the fastest, and why?
Of all of the current frequent guest loyalty programs, whose points are depreciating the fastest, and why?