Target CPM for a MR
#3
In Memoriam
Join Date: Apr 2001
Location: dallas texas usa
Programs: aa plt 4.9MM LTAC
Posts: 14,828
mr's are done for eqm and/or rdm....the 3.5c/eqm quoted above would result in an under 2c/rdm for aa plt.....some do runs for rdm when the situation is right.....many, like me, have only done them for status....
whats an "otherwise"?....good luck...
whats an "otherwise"?....good luck...
#4




Join Date: Jan 2009
Location: WAS
Programs: AA EXP2M, DL 1MM DM ext, UA PP <=> HH G/Marr PE/Hyatt G/IHG P FT RA ( Recovering Addict)
Posts: 4,900
#5




Join Date: Oct 2004
Location: Clinging to the edifices of a decadent past from the biggest city in America nobody really cares about.
Programs: (ಠ_ಠ)
Posts: 9,077
Depends on you really.
Most people on FT would agree that EQMs for less than $.02 and RDMs for less than $.01 are a good deal, but again, this is something that will vary from person to person.
Most people on FT would agree that EQMs for less than $.02 and RDMs for less than $.01 are a good deal, but again, this is something that will vary from person to person.
#6




Join Date: Oct 2008
Location: ARN
Programs: SK Lifetime Gold
Posts: 1,042
I would submit that it can also depend on your home airport, and it's geography relative to the hub of the airline to which you are loyal.
EX: I live in San Diego and am loyal with Delta, so I'm usually flying through JFK or ATL. For me, a higher cpm is okay if I don't have to fly SAN-SLC-MEM-DTW-JFK and can just fly SAN-JFK. As always, Your Miles May Vary (YMMV)
EX: I live in San Diego and am loyal with Delta, so I'm usually flying through JFK or ATL. For me, a higher cpm is okay if I don't have to fly SAN-SLC-MEM-DTW-JFK and can just fly SAN-JFK. As always, Your Miles May Vary (YMMV)

