Go Back  FlyerTalk Forums > Miles&Points > MilesBuzz
Reload this Page >

Target CPM for a MR

Community
Wiki Posts
Search

Target CPM for a MR

Thread Tools
 
Search this Thread
 
Old Oct 21, 2009 | 3:36 pm
  #1  
Original Poster
10 Countries Visited
20 Countries Visited
30 Countries Visited
15 Years on Site
 
Join Date: Aug 2009
Location: YYZ
Posts: 31
Target CPM for a MR

Just wondering what my target CPM should be, for a MR or otherwise?
Jumpseat123 is offline  
Old Oct 21, 2009 | 3:55 pm
  #2  
 
Join Date: Apr 2007
Programs: SPG, HH, AA, UA, BD, Hyatt, TYP
Posts: 1,404
It mostly depends on your market. But average is 3.5cpEQM or less before folks start considering it for a run.
halothane is offline  
Old Oct 21, 2009 | 6:45 pm
  #3  
In Memoriam
 
Join Date: Apr 2001
Location: dallas texas usa
Programs: aa plt 4.9MM LTAC
Posts: 14,828
mr's are done for eqm and/or rdm....the 3.5c/eqm quoted above would result in an under 2c/rdm for aa plt.....some do runs for rdm when the situation is right.....many, like me, have only done them for status....

whats an "otherwise"?....good luck...
clacko is offline  
Old Oct 22, 2009 | 3:53 pm
  #4  
ffI
10 Countries Visited
20 Countries Visited
30 Countries Visited
15 Years on Site
 
Join Date: Jan 2009
Location: WAS
Programs: AA EXP2M, DL 1MM DM ext, UA PP <=> HH G/Marr PE/Hyatt G/IHG P FT RA ( Recovering Addict)
Posts: 4,900
Originally Posted by Jumpseat123
Just wondering what my target CPM should be, for a MR or otherwise?
My bar is 3c / elite mile and 1.5c for RDM miles.
I aim for that and at times do not make it but find it useful for target.
ffI is offline  
Old Oct 22, 2009 | 4:20 pm
  #5  
10 Countries Visited
20 Countries Visited
30 Countries Visited
20 Years on Site
 
Join Date: Oct 2004
Location: Clinging to the edifices of a decadent past from the biggest city in America nobody really cares about.
Programs: (ಠ_ಠ)
Posts: 9,077
Depends on you really.

Most people on FT would agree that EQMs for less than $.02 and RDMs for less than $.01 are a good deal, but again, this is something that will vary from person to person.
J.Edward is offline  
Old Oct 22, 2009 | 4:35 pm
  #6  
10 Countries Visited
20 Countries Visited
30 Countries Visited
15 Years on Site
 
Join Date: Oct 2008
Location: ARN
Programs: SK Lifetime Gold
Posts: 1,042
I would submit that it can also depend on your home airport, and it's geography relative to the hub of the airline to which you are loyal.

EX: I live in San Diego and am loyal with Delta, so I'm usually flying through JFK or ATL. For me, a higher cpm is okay if I don't have to fly SAN-SLC-MEM-DTW-JFK and can just fly SAN-JFK. As always, Your Miles May Vary (YMMV)
w0r1dtrave1er is offline  


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2026 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.