When does the Marriott/Pepsi contract end?
Feb 4, 2018 | 7:39 pm
#61
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Basically Marriott is loyal to Pepsi because they fronted them money when Coca cola didn't when they were first starting out. I think it's great Marriott has loyalty and though some hotels in the brand may offer coca cola they will never have a contract with Marriott. Don't know who starwood backs though since Marriott acquired their portfolio so not sure how that would play out if starwood was a Coca cola sponsor.
Feb 4, 2018 | 8:05 pm
#62
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Eh, it's soda. I can't get excited about Pepsi or Coke/really care that much.
Cheers.
Cheers.
Feb 5, 2018 | 6:22 am
#63
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Feb 5, 2018 | 6:10 pm
#64
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Marriott first "started out" in 1927 and as a hotel chain in 1957.
Feb 5, 2018 | 6:14 pm
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Feb 6, 2018 | 12:03 am
#66
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Not true. The Pepsi relationship began during the recession of 1991-92, when by some accounts Marriott was only days away from declaring Chapter 11. Pepsi loaned Marriott a significant amount of cash at the time and helped prevent a Chapter 11; Marriott has been grateful for that help ever since.
Marriott first "started out" in 1927 and as a hotel chain in 1957.
Marriott first "started out" in 1927 and as a hotel chain in 1957.
Feb 6, 2018 | 2:55 am
#67
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Is there any need for change ?
The product quality, brand image, market position and customer profile of Pepsi and Marriott seem made for each other ....
The product quality, brand image, market position and customer profile of Pepsi and Marriott seem made for each other ....
Feb 6, 2018 | 6:29 am
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Actually, if you look at the brand profiles/imagery, size, and global scope, Pepsi would be a better fit w/Starwood and Coke w/Marriott, but that's a story for another day
Feb 6, 2018 | 10:49 pm
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Feb 6, 2018 | 10:59 pm
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I associate Pepsi as more conservative, appealing to a crowd that might like country music, more likely to not have a passport, more likely to drive an American brand car. Visuals and typography more restrained than Coke... all attributes I associate with Marriott.
From my perspective, the people portrayed in Coke's advertising are more global and reflects more diversity, while Pepsi skews more caucasian. (The bubble that I live in has most friends who'd drink soda preferring an imported Mexican Coke)
My guess is that a Michelin star restaurant is far more likely to serve Coke (in a bottle) than Pepsi for the few customers asking for soda pop.
Curious to hear your take UA-NYC...
Feb 7, 2018 | 12:14 am
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Having dined in many Michelin starred restaurants I can assure you that there is no Coke (or Pepsi) on the menus. You *may* be able to order it off menu, from the bar where its a mixer, but I am doubting that as well.
Coke is a preferred mixer as Pepsi is too sweet. So as far as mixers go they are more likely to have Coke. But its not because Coke is more high-brow, its that its the preferred mixer.
Also, if you are spending $100-$300 a plate for food and chasing it with Coke, you are doing it wrong.
Second also, Coke is a Southern company, Pepsi is for thoes damn Yankees. The South is traditionally more conservative, with lower income and less likely to travel (a huge sweeping generalization - sorry Southern FT Members)
Coke is a preferred mixer as Pepsi is too sweet. So as far as mixers go they are more likely to have Coke. But its not because Coke is more high-brow, its that its the preferred mixer.
Also, if you are spending $100-$300 a plate for food and chasing it with Coke, you are doing it wrong.
Second also, Coke is a Southern company, Pepsi is for thoes damn Yankees. The South is traditionally more conservative, with lower income and less likely to travel (a huge sweeping generalization - sorry Southern FT Members)
Last edited by returnoftheyeti; Feb 7, 2018 at 12:56 am
Feb 7, 2018 | 6:16 am
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How so?
I associate Pepsi as more conservative, appealing to a crowd that might like country music, more likely to not have a passport, more likely to drive an American brand car. Visuals and typography more restrained than Coke... all attributes I associate with Marriott.
From my perspective, the people portrayed in Coke's advertising are more global and reflects more diversity, while Pepsi skews more caucasian. (The bubble that I live in has most friends who'd drink soda preferring an imported Mexican Coke)
My guess is that a Michelin star restaurant is far more likely to serve Coke (in a bottle) than Pepsi for the few customers asking for soda pop.
Curious to hear your take UA-NYC...
I associate Pepsi as more conservative, appealing to a crowd that might like country music, more likely to not have a passport, more likely to drive an American brand car. Visuals and typography more restrained than Coke... all attributes I associate with Marriott.
From my perspective, the people portrayed in Coke's advertising are more global and reflects more diversity, while Pepsi skews more caucasian. (The bubble that I live in has most friends who'd drink soda preferring an imported Mexican Coke)
My guess is that a Michelin star restaurant is far more likely to serve Coke (in a bottle) than Pepsi for the few customers asking for soda pop.
Curious to hear your take UA-NYC...
Coke - the initial entrant in the category, a behemoth, a bit more conservative / Southern in roots, celebrates the holidays, the bigger cola brand
Pepsi - the upstart, choice of a new generation (skewing younger), associated with music & sports, the #2 cola brand (a la Avis - We Try Harder!)
If you want to extrapolate further - Pepsi has focused in the past decade on portfolio diversity (focusing on non-soda products, trying to "health up"). Coke is now too but is playing catch-up in that regard. One could argue Starwood has a greater diversity of "products", whereas Marriott has a core strength in a standard offering (e.g., cola)
Feb 7, 2018 | 6:18 am
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Feb 7, 2018 | 6:50 pm
#74
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But the poster I was responding to made up/lied about facts, and I believe in truth, regardless of which carbonated beverage a particular hotel chain uses.
Feb 7, 2018 | 10:31 pm
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