Originally Posted by
UA-NYC
Actually, if you look at the brand profiles/imagery, size, and global scope, Pepsi would be a better fit w/Starwood and Coke w/Marriott, but that's a story for another day
How so?
I associate Pepsi as more conservative, appealing to a crowd that might like country music, more likely to not have a passport, more likely to drive an American brand car. Visuals and typography more restrained than Coke... all attributes I associate with Marriott.
From
my perspective, the people portrayed in Coke's advertising are more global and reflects more diversity, while Pepsi skews more caucasian. (The bubble that I live in has most friends who'd drink soda preferring an imported Mexican Coke)
My guess is that a Michelin star restaurant is far more likely to serve Coke (in a bottle) than Pepsi for the few customers asking for soda pop.
Curious to hear your take UA-NYC...