Marriott vs Hilton (and other hotel program comparisons)
#181
FlyerTalk Evangelist
Join Date: Aug 2005
Location: BOS/EAP
Programs: UA 1K, MR LTT, HH Dia, Amex Plat
Posts: 32,092
Interesting - though, I would agree on experience but that is because all of my Conrads have been international and more of my JWs have been in the US. Some JWs are amazing (Camelback Inn), but I have found that Conrad internationally is quite a good brand. I need to try out more JWs internationally. With Marriott's wide set of brands, there is usually a competing hotel in value proposition to the Conrad in a respective city, but which brand it falls into is anyone's guess.
#183
Join Date: May 2003
Location: TLL
Programs: OZ Diamond, BA Gold, Bonvoy Ambassador, HH Gold
Posts: 4,412
I can totally see this, especially in terms of the service levels, and I really have liked most of the St. Regis hotels I've stayed in. It tends to be a bit more old fashioned in terms of style than the Conrad, which would be the difference in my opinion (which is what I believe you meant in terms of the atmosphere).
#184
Join Date: May 2006
Programs: DL Diamond, 2MM, HH Diamond, Marriott Titanium
Posts: 28
I got tossed out of my room at a Homewood today after I politely requested an additional hour at noon to do a Zoom call for work. Both the desk agent and manager were emphatic that any extension would result in a half day charge in spite of a near empty Monday morning hotel. I have been spoiled by the Marriott late checkout as a Platinum and while they are occasionally smary and deny such a benefit (that means you Fairfield in Boca Raton) 90% of the time, as a business traveler I am able to keep the room for work when I need it into the afternoon. I made lifetime Diamond a few years ago and while I use the international properties and a scant number of favorite domestic ones, I am increasingly not checking Hilton options and choose Marriott even when I am leaving early which is typical.
#185
Join Date: Jun 2017
Location: SEA/NYC/IAD
Programs: UA 1K, Marriott Titanium, Hyatt Explorist
Posts: 1,932
Sure, it is no secret that limited service properties are generally the most profitable. I honestly think Hyatt’s move towards limited service is sensible for them as a business (but obviously disappointing for customers). Hyatt clearly needed to make a change from a business perspective so I understand why they are running toward the lower end. Furthermore, I sincerely deeply respect Hilton as a business. They have some of the most profitable hotel flags for developers (home2, Hampton inn, etc) and have done a great job at creating a highly efficient hotel machine that just works.
However, I disagree with the idea that the big hotel chains have unilaterally shifted focus away from higher end properties (IHG market cap is almost the same as Hyatt’s). I think it is possible to continue to invest in these higher margin limited service properties while still focusing on high-end properties as well. Marriott’s purchase of Starwood alone was a large investment in nicer properties and the reason why they are so far ahead of the rest of the pack in this regard today. As mentioned above, IHG went out of their way to purchase Kimpton and especially Six Senses. They have also worked to revive Regent (with fine properties such as the Four Seasons Shanghai Pudong reflagging to Regent) and have created their Vignette collection soft flag. Even Hilton launched their LXR soft flag relatively recently.
Base top line revenue aside, I think there is a material benefit to having nicer properties that creates a halo effect for the entire chain. It just so happens that Hyatt and Hilton don’t seem to care about this whereas Marriott and (increasingly) IHG do. The late Arne Sorenson spoke about the idea of Marriott’s nicer flags “pulling up” the perception of their cheaper flags frequently. Only time will reveal if this approach is worthwhile in the long run. Personally, this tactic definitely works on my specifically. I am far more interested in IHG for having Six Senses and Regent than I am in Hilton (which seems fine to leave their flagship Waldorf Astoria closed indefinitely).
However, I disagree with the idea that the big hotel chains have unilaterally shifted focus away from higher end properties (IHG market cap is almost the same as Hyatt’s). I think it is possible to continue to invest in these higher margin limited service properties while still focusing on high-end properties as well. Marriott’s purchase of Starwood alone was a large investment in nicer properties and the reason why they are so far ahead of the rest of the pack in this regard today. As mentioned above, IHG went out of their way to purchase Kimpton and especially Six Senses. They have also worked to revive Regent (with fine properties such as the Four Seasons Shanghai Pudong reflagging to Regent) and have created their Vignette collection soft flag. Even Hilton launched their LXR soft flag relatively recently.
Base top line revenue aside, I think there is a material benefit to having nicer properties that creates a halo effect for the entire chain. It just so happens that Hyatt and Hilton don’t seem to care about this whereas Marriott and (increasingly) IHG do. The late Arne Sorenson spoke about the idea of Marriott’s nicer flags “pulling up” the perception of their cheaper flags frequently. Only time will reveal if this approach is worthwhile in the long run. Personally, this tactic definitely works on my specifically. I am far more interested in IHG for having Six Senses and Regent than I am in Hilton (which seems fine to leave their flagship Waldorf Astoria closed indefinitely).
These are all great responses. As a former consultant mainly staying at full-service Hyatt properties for work, I was enamored by Globalist and find it hard to leave, so been mattress running ~$1K a year or so trying to maintain it (usually during a promotion so net cost isn't terrible). Staying at luxury properties on Chase points with guaranteed suite upgrades have been awesome, but that'll probably change once the award charts inevitably go away in a couple years.
Looks like some low-effort 85K certs with the Brilliant / Ritz and mattress running Titanium during a promo might be the way to go for me. Just annoying how difficult it can be to generate Marriott points effectively without work travel.
Looks like some low-effort 85K certs with the Brilliant / Ritz and mattress running Titanium during a promo might be the way to go for me. Just annoying how difficult it can be to generate Marriott points effectively without work travel.
I'll requalify this year due to some extended stays in Lower Manhattan, but likely will give it up next year. Point redemptions are astronomical for the properties I'm interested in too (e.g. 100-120k/night in some cases) and as you point out, generating Marriott points can be challenging. The 85k FNC farm is probably the ideal way to redeem for short stays, but working around Marriott's 24 month restrictions means it'll take you 3-4 years to accrue enough cards to make it a viable redemption strategy, and who knows where Bonvoy will be in 4 years?
I got tossed out of my room at a Homewood today after I politely requested an additional hour at noon to do a Zoom call for work. Both the desk agent and manager were emphatic that any extension would result in a half day charge in spite of a near empty Monday morning hotel. I have been spoiled by the Marriott late checkout as a Platinum and while they are occasionally smary and deny such a benefit (that means you Fairfield in Boca Raton) 90% of the time, as a business traveler I am able to keep the room for work when I need it into the afternoon. I made lifetime Diamond a few years ago and while I use the international properties and a scant number of favorite domestic ones, I am increasingly not checking Hilton options and choose Marriott even when I am leaving early which is typical.
#186
Join Date: Apr 2021
Location: Manhattan, Palm Beach Island, San Francisco, Boston, & Hong Kong
Programs: Lifetime United Global Services, Delta Plat, Hyatt Globalist, Marriott Ambassador, & Hilton Diamond
Posts: 3,165
I imagine hotel brand development is following overall economic (class) trends. It's no secret wealth inequality is growing, and the choices hotel operators are making widely reflect that. On one hand, there's a rapidly expanding limited-service footprint (e.g. Hyatt House, Hyatt Place, HGIs) for people on a tight budget, and then on the other, very high end luxury property development where some of the "expected" business frills (e.g. club lounges, breakfast) aren't really relevant to someone dropping $1k/night on a hotel room (EDITION comes to mind).
I really hope Amex/Marriott consider revamping the business card with a 50K FNC eventually. Even making it match the Hilton Business card with $15K spend -> 85K FNC would be great. I am putting so much spend onto Hilton Business Cards every month when I’d gladly swap it out for Marriott spend in a heartbeat.
#187
FlyerTalk Evangelist
Join Date: Mar 2002
Location: Saipan, MP 96950 USA (Commonwealth of the Northern Mariana Islands = the CNMI)
Programs: UA Silver, Hilton Silver. Life: UA .57 MM, United & Admirals Clubs (spousal), Marriott Platinum
Posts: 15,060
IHG seems interest in breaking into the upper upscale/luxury space more. They have purchased Kimpton and Six Senses relatively recently and have also worked to revive Regent. They also launched a luxury soft flag (Vignette Collection) not too long ago. However, their current hotel portfolio is very similar to Hilton’s with largely limited service properties. It will take them a long time to catch up to Marriott.
I think for the <20 nights a year traveler - unless there was a long-term goal for points - as with most programs (especially the airlines these days) the benefits (even in theory) are of limited value...
My sense - and please comment if this applies to you - is that there are few non-business travelers that are staying and earning top status on their own which means that the real perks only have value if you are spending a significant amount of time in hotels and the "little things" that status brings actually mean something . . . .
My sense - and please comment if this applies to you - is that there are few non-business travelers that are staying and earning top status on their own which means that the real perks only have value if you are spending a significant amount of time in hotels and the "little things" that status brings actually mean something . . . .
We do not usually stay at 85K-point properties. A 25K- or 35K-point Free Night Certificate (FNC), with 15K-point top-up, suits us nicely. We find value in eating breakfast and dinner at a lounge, and in the 16:00 check-out.
Once I fully retire (for the third time), I may get a Hilton Aspire AmEx to maximize options. About half our stays are in the Philippines, and half in the U.S. (including Guam).
(We are also lifetime members of the UA United Club and AA Admirals Club, purchased around 2000.)
Last edited by SPN Lifer; Apr 25, 2023 at 4:37 am
#188
Join Date: Apr 2021
Location: Manhattan, Palm Beach Island, San Francisco, Boston, & Hong Kong
Programs: Lifetime United Global Services, Delta Plat, Hyatt Globalist, Marriott Ambassador, & Hilton Diamond
Posts: 3,165
The only lifetime status I view as worthwhile right now is Hyatt. If that’s the end game, I get it. Otherwise, I still think it makes the most sense to stick to the program with hotels you actually want to stay at. Marriott dominates the segment with nicer hotels and no chain besides IHG seems even mildly interested in competing.