Wal-Mart, Amex take on banks with Bluebird debit card
#4471
FlyerTalk Evangelist
Join Date: Nov 2002
Location: BOS, MHT
Programs: AA ltg, B6, DL, UA, AS, SPG/Marriott Plt, HH, Hyatt
Posts: 10,052
I thought this was all because Wal-mart was not allowed a bank charter or something along those lines. Yo MM Hans Gruber says "Hit it , again!" , which is exactly are the words I wanted to hear. Also to make this post relevant to the discussion I have not found a single Walgreen that allows CC for the VR here in C-bus ,Toledo, Ohio.
#4472
Join Date: Apr 2000
Location: Fort Myers, FL
Programs: Hilton Gold, SPG & IHG Plat, & every airline program that I can join
Posts: 2,279
JudyJFLA
#4473
Join Date: Jan 2003
Location: Fairfield County, CT USA
Programs: AA PLT+2MM / DL DM+1MM / A3 *G / Fairmont LT Plat / Ritz Gold / SPG Gold
Posts: 4,077
I doubt WalMart needs banking to attract people to their stores - the WalMart Superstores which have the Money Center - there are lines basically from store opens till closes - people go there cashing paychecks to the WalMart Moneycards, paying their bills, paying the cell phone services in other countries such as Caribbeans (so your family members can have cell phone services in the islands), sending moneygram to other cities (quite a fee yet people seem to do it all the time), buying MO, etc etc all sorts of transaction - but the money keeps moving, unlike BB accounts where there would be balances.
That is not to mention the check out lines are always 5+ persons deep... separate from the folks lining up at the Money Center...
They do not need a bank in the store to attract folks to come in. As a matter of fact, in our area, SunTrust actually has mini branch in Super WalMarts. So WalMart already have banking services in their store, just not their own so they cannot benefit from the depository accounts.
I believe the dough while sits with AMEX - there are deals between the 2 giant companies that neither you and I would have any idea how the gravy is divided but I believe AMEX does not get all the dough without giving WalMart some cut of whatever the product brings in.
That is not to mention the check out lines are always 5+ persons deep... separate from the folks lining up at the Money Center...
They do not need a bank in the store to attract folks to come in. As a matter of fact, in our area, SunTrust actually has mini branch in Super WalMarts. So WalMart already have banking services in their store, just not their own so they cannot benefit from the depository accounts.
I believe the dough while sits with AMEX - there are deals between the 2 giant companies that neither you and I would have any idea how the gravy is divided but I believe AMEX does not get all the dough without giving WalMart some cut of whatever the product brings in.
As to where the deposited bb funds sit, they do not sit with Walmart. Amex is not lending Walmart money, either. Walmart's CDS are tighter than Amex's (when was the last time you checked?). As to a fee share, that is possible...though in general bluebird isn't a particularly profitable product. The bulk of the revenue is from card usage fees, very different than the prepaid debit card business model.
#4474
A FlyerTalk Posting Legend
Join Date: Sep 2002
Location: LAX/TPE
Programs: United 1K, JAL Sapphire, SPG Lifetime Platinum, National Executive Elite, Hertz PC, Avis PC
Posts: 42,220
I stand by my two reasons why Walmart wants to be in banking. I am correct. Cash and capital isn't the issue for Walmart. The lines are 5 deep? They'd like them 7 deep...or would build more registers. If you think walmart is content with their same-store sales and don't want to increase traffic at every single store (which your comment implies), you are grossly mistaken.
As to where the deposited bb funds sit, they do not sit with Walmart. Amex is not lending Walmart money, either. Walmart's CDS are tighter than Amex's (when was the last time you checked?). As to a fee share, that is possible...though in general bluebird isn't a particularly profitable product. The bulk of the revenue is from card usage fees, very different than the prepaid debit card business model.
As to where the deposited bb funds sit, they do not sit with Walmart. Amex is not lending Walmart money, either. Walmart's CDS are tighter than Amex's (when was the last time you checked?). As to a fee share, that is possible...though in general bluebird isn't a particularly profitable product. The bulk of the revenue is from card usage fees, very different than the prepaid debit card business model.
If Walmart can't expand volume, either through same store sales or opening new ones, it loses the volume story and eventually suppliers, many tired of being tortured year after year over squeezing margins, will end up telling Walmart to get lost.
Bluebird is just another feather (sorry ) in this strategy - you see opticians, dentists, primary health care, fast food, travel, and even retail banking (operated by contract) - essentially Walmart becomes the new 'center of town', replacing the traditional small town America business district, cramming 3 blocks of independent retailers under the Walmart roof, and now Walmart gets a cut of every retail transaction rung up in these towns.
The entrepreneur side of me is impressed, but the human side of me is disgusted.
#4475
Join Date: Feb 2009
Posts: 164
i just got the VR set up on my bluebird account. And I was able to pay a bill (or so I think...lets see if it processes) I did the ink Visa card at Office Depot to purchase the VR at CVS.
I think (but I am not sure) that the max I can load on my BB from Vanilla is $1,000 a day and $2,500 a month. Is this true?
Regardles of whether this is true, if I was to load to get about a single $500 card at OD a week, will this raise any concerns with chase? Would chase be upset if the ONLY thing I got from Office Dept is regular amounts of the $504.95 purchases on the card, or should I get some other stuff there as well while I get the cards? I dont want Chase to shut this down on me...
I think (but I am not sure) that the max I can load on my BB from Vanilla is $1,000 a day and $2,500 a month. Is this true?
Regardles of whether this is true, if I was to load to get about a single $500 card at OD a week, will this raise any concerns with chase? Would chase be upset if the ONLY thing I got from Office Dept is regular amounts of the $504.95 purchases on the card, or should I get some other stuff there as well while I get the cards? I dont want Chase to shut this down on me...
#4476
Join Date: Nov 2009
Location: SDF
Programs: UA, HH
Posts: 692
i just got the VR set up on my bluebird account. And I was able to pay a bill (or so I think...lets see if it processes) I did the ink Visa card at Office Depot to purchase the VR at CVS.
I think (but I am not sure) that the max I can load on my BB from Vanilla is $1,000 a day and $2,500 a month. Is this true?
Regardles of whether this is true, if I was to load to get about a single $500 card at OD a week, will this raise any concerns with chase? Would chase be upset if the ONLY thing I got from Office Dept is regular amounts of the $504.95 purchases on the card, or should I get some other stuff there as well while I get the cards? I dont want Chase to shut this down on me...
I think (but I am not sure) that the max I can load on my BB from Vanilla is $1,000 a day and $2,500 a month. Is this true?
Regardles of whether this is true, if I was to load to get about a single $500 card at OD a week, will this raise any concerns with chase? Would chase be upset if the ONLY thing I got from Office Dept is regular amounts of the $504.95 purchases on the card, or should I get some other stuff there as well while I get the cards? I dont want Chase to shut this down on me...
I also use the card at places other than OD - gas stations also give you 5x points, and this will cause less attention from Chase (at least I beleive that)
#4477
Join Date: Sep 2001
Location: Washington, DC
Programs: UA Plat MM, AA Gold, Hyatt Explorist, Hilton Gold, IHG Plat, Marriott Titanium Elite
Posts: 5,015
Cash (includes Swipe Reload and InComm Vanilla Reload Packs):
$1,000 per day / $5,000 per month
#4478
Join Date: Jan 2003
Location: Fairfield County, CT USA
Programs: AA PLT+2MM / DL DM+1MM / A3 *G / Fairmont LT Plat / Ritz Gold / SPG Gold
Posts: 4,077
I am pretty sure it's $1,000 a day, $5,000 a month. Personally, I don't think amounts matter that much, but I still prefer something a bit less rounded. Instead of getting jusnk I don't need, I just load smaller amounts - $470, $480, for example.
I also use the card at places other than OD - gas stations also give you 5x points, and this will cause less attention from Chase (at least I beleive that)
I also use the card at places other than OD - gas stations also give you 5x points, and this will cause less attention from Chase (at least I beleive that)
#4479
Join Date: Jan 2003
Location: Fairfield County, CT USA
Programs: AA PLT+2MM / DL DM+1MM / A3 *G / Fairmont LT Plat / Ritz Gold / SPG Gold
Posts: 4,077
Just to add dimension, Walmart is about margin - this is why they welcome new suppliers at fairly tight margins, help them with first year sales to get them hooked, then go back at them the following year like a starving tiger pouncing on a pigeon, squeezing any last available penny from the supplier's margin, promising they can either make it up on volume, or telling the supplier to get lost.
If Walmart can't expand volume, either through same store sales or opening new ones, it loses the volume story and eventually suppliers, many tired of being tortured year after year over squeezing margins, will end up telling Walmart to get lost.
Bluebird is just another feather (sorry ) in this strategy - you see opticians, dentists, primary health care, fast food, travel, and even retail banking (operated by contract) - essentially Walmart becomes the new 'center of town', replacing the traditional small town America business district, cramming 3 blocks of independent retailers under the Walmart roof, and now Walmart gets a cut of every retail transaction rung up in these towns.
The entrepreneur side of me is impressed, but the human side of me is disgusted.
If Walmart can't expand volume, either through same store sales or opening new ones, it loses the volume story and eventually suppliers, many tired of being tortured year after year over squeezing margins, will end up telling Walmart to get lost.
Bluebird is just another feather (sorry ) in this strategy - you see opticians, dentists, primary health care, fast food, travel, and even retail banking (operated by contract) - essentially Walmart becomes the new 'center of town', replacing the traditional small town America business district, cramming 3 blocks of independent retailers under the Walmart roof, and now Walmart gets a cut of every retail transaction rung up in these towns.
The entrepreneur side of me is impressed, but the human side of me is disgusted.
#4482
Join Date: Feb 2009
Posts: 164
thanks, i am aware of the 5,000 limit, but i wanted to know if something this large would trigger an audit/denial of some kind, of if its smarter to not quite do $500 all the time.
and yes, i think gas stations are 2x
and yes, i think gas stations are 2x
#4484
Join Date: Nov 2009
Location: SDF
Programs: UA, HH
Posts: 692
I don't think this matters. Plenty of people use it up to the max, no horror stories yet. Personally, I think what matters is how you spend the $5,000
#4485
Join Date: Sep 2005
Programs: Northwest, United
Posts: 3,256
Many of us value the relationship with Chase enough that we take the "slow and steady" approach so we don't risk the long-term benefits of staying on their good side.